marketing-psychology

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.

Quality

73%

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Quality

Content

56%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-organized, actionable catalog of marketing-relevant mental models with concrete per-model applications and a useful challenge-to-model quick reference. Its main weakness is conciseness: it re-explains many widely-known cognitive models inline, and it is monolithic with no progressive disclosure into separate reference files.

Suggestions

Trim or remove one-line definitions of universally-known models (Pareto, Occam's Razor, Sunk Cost, Anchoring, Loss Aversion, Social Proof) and lead with the marketing application to cut re-explanation of concepts Claude already knows.

Split the full model catalog into themed reference files (e.g., references/buyer-psychology.md, references/persuasion.md, references/pricing.md) and keep SKILL.md as a concise overview with the Quick Reference table plus one-level-deep links.

Tighten the "How to Use This Skill" steps into a more concrete procedure (e.g., diagnose the challenge via the Quick Reference → select 1-2 models → draft the application → check the ethical guardrail) to make the workflow more executable.

Dimension	Reasoning	Score
Conciseness	The ~450-line body re-explains roughly 50 mental models whose definitions (Pareto, Occam's Razor, Sunk Cost, Anchoring, Loss Aversion, Social Proof, Network Effects, etc.) Claude already knows, with only the one-line "Marketing application" per model adding novel value, making it noticeably verbose per the concept-re-explanation penalty.	2 / 5
Actionability	Each model pairs a definition with a concrete "Marketing application" directive, many backed by specific examples ("$3/day" vs "$90/month", "Free trial → paid plan → annual plan → enterprise"), plus a Quick Reference table mapping challenges to models; minor gaps since the guidance is advisory rather than procedural.	4 / 5
Workflow Clarity	"How to Use This Skill" gives a clear 4-step sequence (identify → explain → apply → ethical implementation) and the "Task-Specific Questions" section acts as a diagnostic checklist; no validation checkpoints are needed since this is advisory and non-destructive, leaving only minor genericness in the steps.	4 / 5
Progressive Disclosure	The body is well-structured with clear section headers and a Quick Reference table, but it is a single monolithic file with no bundle files or one-level-deep references, so all detailed material is inlined rather than split into separate reference files as the rubric's overview-pointing-to-details pattern prefers.	3 / 5
	Total	13 / 20 Passed

Description

90%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description with excellent trigger-term coverage, explicit what-and-when guidance, and good boundary routing to related skills. The only weakness is that the stated actions are conceptual (apply/understand/leverage) rather than concrete operations, keeping specificity at the midpoint.

Dimension	Reasoning	Score
Specificity	Names the domain and a couple of actions ("apply psychological principles... to marketing", "understand or leverage how people think and make decisions"), but the actions are abstract/conceptual rather than multiple concrete specific operations, so it sits at the 1-2 concrete-actions anchor rather than the comprehensive-coverage anchor.	3 / 5
Completeness	Clearly answers both what ("apply psychological principles, mental models, or behavioral science to marketing") and when, with explicit "Use when the user mentions..." and "Use this whenever someone wants..." trigger clauses containing concrete trigger phrases.	5 / 5
Trigger Term Quality	Comprehensive coverage of natural trigger phrases including synonyms and specific bias names ("psychology," "mental models," "cognitive bias," "persuasion," "behavioral science," "why people buy," "anchoring," "social proof," "scarcity," "loss aversion," "framing," "nudge") that a user would naturally say.	5 / 5
Distinctiveness Conflict Risk	Clear marketing-psychology niche with distinct triggers and explicit boundary routing ("For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting") that minimizes conflict with adjacent skills.	5 / 5
	Total	18 / 20 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository: coreyhaines31/marketingskills
Path: skills/marketing-psychology/SKILL.md
Commit: c6ea128

Reviewed: 1 day ago

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