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marketing-psychology

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.

62

Quality

78%

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Fix and improve this skill with Tessl

tessl review fix ./skills/marketing-psychology/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

56%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a well-organized catalog with genuinely useful marketing applications, but it is bloated by restating textbook psychology Claude already knows, and it ignores progressive disclosure entirely by inlining all 60 models. Trimming definitions to one-liners (or moving the catalog to a reference file) would roughly halve the token cost without losing value.

Suggestions

Cut the concept-definition sentence for each model — Claude already knows what the Sunk Cost Fallacy or Anchoring is — and keep only the name plus the 'Marketing application' line, roughly halving the body's token count.

Move the full model catalog into a reference file (e.g., references/models.md) and keep SKILL.md as a lean overview with the Quick Reference table, task questions, and clearly signaled one-level-deep pointers.

Add one worked example showing the 4-step process applied to a real scenario (e.g., 'low trial-to-paid conversion') to make the workflow concrete end to end.

DimensionReasoningScore

Conciseness

Roughly half the body re-teaches psychology Claude already knows: each of the ~60 entries opens by defining standard concepts (Pareto Principle, Sunk Cost Fallacy, Anchoring, Loss Aversion, Scarcity) before adding the marketing application. That is 'several unnecessary explanations or padded sections' across the whole document, beyond the 'some unnecessary explanation' of anchor 3.

2 / 5

Actionability

For an instruction-only skill the guidance is mostly executable: a 4-step process, concrete per-model applications ('Three pricing tiers beat seven,' 'Show customer counts, testimonials, logos'), a challenge-to-model mapping table, and diagnostic questions. A worked end-to-end example is the main gap keeping it from anchor 5.

4 / 5

Workflow Clarity

'How to Use This Skill' gives a clear numbered sequence (identify models, explain the psychology, provide marketing applications, suggest ethical implementation) reinforced by the Quick Reference table and Task-Specific Questions. The skill is advisory rather than destructive/batch, so no validation cap applies; only minor checkpoint gaps keep it below anchor 5.

4 / 5

Progressive Disclosure

Sections are well organized (seven thematic groups, quick-reference table, related skills), but the ~450-line catalog of 60 models is entirely inlined with no reference files at all — content that clearly belongs in one or more separate reference documents sits in SKILL.md. This fits the 'content that should be separate is inline' anchor better than anchor 2's 'minimal structure.'

3 / 5

Total

13

/

20

Passed

Description

90%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description with excellent trigger coverage, explicit what/when guidance, and clear disambiguation from sibling skills. Its only weakness is that the stated capabilities are abstract ('apply,' 'understand or leverage') rather than concrete actions like identifying applicable models or producing marketing recommendations.

DimensionReasoningScore

Specificity

The description clearly names the domain ('apply psychological principles, mental models, or behavioral science to marketing') and offers a couple of actions ('understand or leverage how people think and make decisions'), but the actions are abstract verbs rather than concrete deliverables. It exceeds the bare domain-only anchor 2 but lacks the several specific actions needed for anchor 4.

3 / 5

Completeness

It explicitly answers both questions: what ('apply psychological principles... to marketing,' 'understand or leverage how people think and make decisions in a marketing context') and when ('When the user wants to apply...,' 'Also use when the user mentions...,' 'Use this whenever someone wants...') with concrete trigger phrases.

5 / 5

Trigger Term Quality

It lists a comprehensive set of natural terms users would actually say ('psychology,' 'cognitive bias,' 'persuasion,' 'why people buy,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' 'nudge') plus contextual phrasing, covering synonyms and variations with no obvious gaps.

5 / 5

Distinctiveness Conflict Risk

The triggers (psychology/mental models + marketing context) form a clear niche, and explicit boundary routing ('For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting') minimizes overlap with closely related skills.

5 / 5

Total

18

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

coreyhaines31/marketingskills

Path

skills/marketing-psychology/SKILL.md

Reviewed

Table of Contents

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