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marketing-psychology

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.

53

Quality

58%

Does it follow best practices?

Impact

No eval scenarios have been run

SecuritybySnyk

Passed

No known issues

Optimize this skill with Tessl

npx tessl skill review --optimize ./skills/marketing-psychology/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

27%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill reads as an encyclopedic reference of psychological concepts rather than an actionable skill file. It massively over-explains concepts Claude already knows well (anchoring, social proof, loss aversion, etc.), consuming enormous token budget with minimal novel instruction. The content would benefit from being restructured as a brief decision-making guide pointing to categorized reference files, with concrete templates and examples replacing the generic one-line marketing applications.

Suggestions

Drastically reduce the body to a decision-making framework (the quick reference table is the most useful part) and move detailed model descriptions into separate reference files (e.g., buyer-psychology.md, persuasion-models.md, pricing-psychology.md).

Remove definitions of well-known psychological concepts—Claude already knows what anchoring, social proof, and loss aversion are. Focus only on the specific marketing application guidance that adds novel value.

Add concrete, copy-paste-ready examples: sample ad copy using loss aversion, a pricing page wireframe using anchoring and decoy effect, a landing page structure using the EAST framework—not just 'frame positively.'

Add a clear workflow for applying psychology to a marketing problem: e.g., 1) Identify the behavior to change, 2) Diagnose barriers using COM-B, 3) Select 1-2 relevant models from the reference table, 4) Draft implementation, 5) Validate with the task-specific questions.

DimensionReasoningScore

Conciseness

This is extremely verbose at ~400+ lines. It explains dozens of well-known psychological concepts (anchoring, social proof, loss aversion, etc.) that Claude already knows thoroughly. Each model includes a definition Claude doesn't need, and the marketing applications are often generic one-liners. This is essentially a psychology textbook chapter, not a skill file.

1 / 3

Actionability

The marketing applications provide directional guidance ('Show the higher price first,' 'Use .99 endings') but lack concrete, executable examples—no code, no templates, no specific copy examples, no step-by-step implementation instructions. The guidance is more conceptual than actionable.

2 / 3

Workflow Clarity

The initial 4-step process (identify models → explain psychology → provide applications → implement ethically) provides a basic workflow, and the quick reference table helps with model selection. However, there's no clear sequence for applying multiple models together, no validation steps, and no structured process for going from 'identify the right model' to 'produce a deliverable.'

2 / 3

Progressive Disclosure

This is a monolithic wall of text with 50+ models all inline. There are no bundle files, yet the content desperately needs to be split—foundational models, buyer psychology, persuasion, pricing, and growth models could each be separate reference files. The related skills section at the end is helpful but doesn't compensate for the massive inline content.

1 / 3

Total

6

/

12

Passed

Description

89%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a strong description with excellent trigger term coverage and clear boundary-setting with adjacent skills. Its main weakness is that it describes the domain well but lacks specificity about the concrete actions or outputs the skill produces. Adding explicit capability verbs (e.g., 'identifies relevant cognitive biases, builds persuasion frameworks, maps customer decision journeys') would elevate it further.

Suggestions

Add 2-3 specific concrete actions the skill performs, e.g., 'Identifies relevant cognitive biases, builds persuasion frameworks, and maps customer decision-making journeys using behavioral science principles.'

DimensionReasoningScore

Specificity

The description names the domain (psychological principles in marketing) and mentions some actions like 'apply' and 'leverage how people think,' but it doesn't list multiple specific concrete actions the skill performs (e.g., 'analyze cognitive biases in campaigns, build persuasion frameworks, map decision-making journeys').

2 / 3

Completeness

Clearly answers both 'what' (apply psychological principles and behavioral science to marketing) and 'when' (explicit 'Use when' clause with extensive trigger terms). It also includes helpful boundary-setting by referencing related skills (cro, pricing, copywriting).

3 / 3

Trigger Term Quality

Excellent coverage of natural trigger terms users would say: 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' and 'nudge.' These are highly natural and comprehensive.

3 / 3

Distinctiveness Conflict Risk

The description explicitly delineates boundaries with related skills (cro for specific pages, pricing for pricing tactics, copywriting for copy framing), which significantly reduces conflict risk. The niche of psychology/behavioral science applied to marketing is clearly carved out.

3 / 3

Total

11

/

12

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation11 / 11 Passed

Validation for skill structure

No warnings or errors.

Repository
coreyhaines31/marketingskills
Reviewed

Table of Contents

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