marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.
79
64%
Does it follow best practices?
Impact
87%
1.11xAverage score across 6 eval scenarios
Passed
No known issues
Optimize this skill with Tessl
npx tessl skill review --optimize ./skills/marketing-psychology/SKILL.mdQuality
Discovery
72%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This description excels at trigger term coverage and distinctiveness, providing an extensive list of natural keywords users would mention. However, it fails to describe what the skill actually does - it only explains when to use it, not what concrete actions or outputs it provides. The description needs to add specific capabilities like 'creates persuasion frameworks,' 'analyzes cognitive biases in campaigns,' or 'designs behavioral interventions.'
Suggestions
Add specific concrete actions at the beginning describing what the skill produces (e.g., 'Analyzes consumer psychology, creates persuasion frameworks, identifies cognitive biases in marketing campaigns, designs behavioral nudges').
Restructure to lead with capabilities before the trigger terms - the 'what it does' should come before 'when to use it'.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | The description names the domain (psychological principles in marketing) and mentions some actions like 'apply' and 'leverage,' but lacks concrete specific actions. It doesn't list what the skill actually does (e.g., 'creates persuasion frameworks,' 'analyzes consumer psychology,' 'designs nudge campaigns'). | 2 / 3 |
Completeness | The 'when' is very well covered with explicit trigger guidance and keyword lists. However, the 'what' is weak - it says to 'apply' and 'leverage' psychological principles but doesn't specify what concrete outputs or actions the skill produces. The description focuses heavily on triggers but neglects capability description. | 2 / 3 |
Trigger Term Quality | Excellent coverage of natural trigger terms users would say: 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' 'nudge.' These are comprehensive and natural. | 3 / 3 |
Distinctiveness Conflict Risk | The combination of psychological/behavioral science terms with marketing context creates a clear niche. The extensive list of specific trigger terms like 'anchoring,' 'social proof,' 'loss aversion' makes it highly distinctive and unlikely to conflict with general marketing or general psychology skills. | 3 / 3 |
Total | 10 / 12 Passed |
Implementation
57%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This skill serves as a comprehensive reference guide for marketing psychology concepts, with good organization and clear categorization. However, it leans toward being an encyclopedia of mental models rather than an actionable skill guide—it explains concepts Claude already knows rather than focusing on novel marketing-specific applications with concrete examples, templates, or workflows.
Suggestions
Trim or remove explanations of well-known psychological concepts (confirmation bias, sunk cost fallacy, etc.) and focus only on the marketing-specific applications that Claude wouldn't already know
Add concrete, copy-paste ready examples for key models—e.g., actual ad copy demonstrating anchoring, email templates using scarcity, or landing page wireframes showing the decoy effect
Include a workflow for applying these models: 1) Identify the behavior to change, 2) Select relevant models, 3) Draft implementation, 4) Validate with checklist of ethical considerations
Consider splitting into a brief SKILL.md overview with links to separate reference files for each category (PRICING-PSYCHOLOGY.md, PERSUASION-MODELS.md, etc.)
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | While the content is well-organized and avoids excessive fluff, it's quite lengthy (~400 lines) with many models that Claude likely already knows. The explanations of basic psychological concepts (e.g., what confirmation bias is) could be trimmed since Claude understands these; the marketing applications are the valuable additions. | 2 / 3 |
Actionability | Each model includes a 'Marketing application' which provides concrete guidance, but these are brief one-liners rather than executable examples. No code, templates, or copy-paste ready artifacts are provided. The guidance is directional rather than immediately implementable. | 2 / 3 |
Workflow Clarity | The skill provides a useful quick reference table and task-specific questions at the end, but lacks clear step-by-step workflows for applying these models. There's no validation process or feedback loop for checking if the psychological principle was applied correctly or effectively. | 2 / 3 |
Progressive Disclosure | Content is well-organized into logical sections (Foundational Thinking, Understanding Buyers, Influencing Behavior, Pricing, Design, Growth). The quick reference table provides excellent navigation. Related skills are clearly linked at the end. Structure is appropriate for a reference document. | 3 / 3 |
Total | 9 / 12 Passed |
Validation
100%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 11 / 11 Passed
Validation for skill structure
No warnings or errors.
- Repository
- coreyhaines31/marketingskills
- Commit
9d4d29a
- Reviewed
Table of Contents
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