marketing-psychology

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

1.11x

Quality

41%

Does it follow best practices?

Impact

87%

1.11x

Average score across 6 eval scenarios

Securityby

Passed

No known issues

Optimize this skill with Tessl

npx tessl skill review --optimize ./skills/marketing-psychology/SKILL.md

Quality

Discovery

54%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This description is heavily weighted toward trigger terms and 'when to use' guidance, which is strong, but it almost entirely neglects describing what the skill actually does. It reads more like a keyword list than a capability description. The lack of concrete actions (e.g., 'generates persuasion frameworks,' 'audits copy for cognitive biases,' 'recommends behavioral nudges') makes it difficult to understand the skill's actual output.

Suggestions

Add specific concrete actions the skill performs, e.g., 'Generates persuasion frameworks, identifies applicable cognitive biases for marketing copy, recommends behavioral nudges for conversion optimization, and maps mental models to customer journey stages.'

Restructure to lead with capabilities before trigger terms — start with 'what it does' then follow with 'Use when...' to ensure both halves are clearly addressed.

Use third-person active voice for capability statements (e.g., 'Applies psychological frameworks to marketing strategies' rather than the current passive framing).

Dimension	Reasoning	Score
Specificity	The description lacks concrete actions. It says 'apply psychological principles' and 'understand or leverage how people think' but never specifies what the skill actually does — no concrete outputs or actions like 'generates persuasion frameworks,' 'analyzes copy for cognitive biases,' or 'creates behavioral nudge strategies.'	1 / 3
Completeness	The 'when' is thoroughly addressed with explicit trigger terms and use cases. However, the 'what' is extremely weak — it never explains what the skill actually produces or does beyond vaguely 'applying' principles. The description is almost entirely trigger guidance with no capability description.	2 / 3
Trigger Term Quality	Excellent coverage of natural trigger terms including 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' and 'nudge.' These are terms users would naturally use.	3 / 3
Distinctiveness Conflict Risk	The marketing psychology niche is fairly specific, and the extensive trigger terms help narrow the domain. However, without concrete actions described, it could overlap with general marketing strategy skills or copywriting skills that also touch on persuasion and consumer behavior.	2 / 3
	Total	8 / 12 Passed

Implementation

27%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill reads like a comprehensive psychology-for-marketers textbook rather than an efficient skill file. It spends the vast majority of its tokens explaining well-known psychological concepts that Claude already understands, rather than providing novel, actionable marketing-specific implementation guidance. The content would benefit enormously from being restructured into a concise overview with references to detailed sub-files, and from replacing generic descriptions with specific, executable frameworks.

Suggestions

Drastically reduce the main file to a quick-reference overview (the table is a good start) and move the detailed model descriptions into separate reference files (e.g., BUYER-PSYCHOLOGY.md, PRICING-PSYCHOLOGY.md, PERSUASION-MODELS.md)

Remove or minimize explanations of what each psychological principle is—Claude already knows these—and focus exclusively on specific, novel marketing applications with concrete examples (e.g., actual copy snippets, page layout recommendations, A/B test setups)

Add a clear workflow for applying mental models to a marketing problem: e.g., diagnose the challenge → select 2-3 relevant models → generate specific recommendations → define how to test/validate → measure results

Include concrete, executable examples such as actual landing page copy using anchoring, specific pricing page layouts using the decoy effect, or email sequence templates using commitment & consistency

Dimension	Reasoning	Score
Conciseness	This is extremely verbose at 300+ lines, essentially a textbook of psychological concepts Claude already knows well. Nearly every entry explains basic psychology (e.g., what sunk cost fallacy is, what anchoring means) rather than providing novel, actionable marketing-specific guidance. The vast majority of tokens are spent on definitions Claude doesn't need.	1 / 3
Actionability	Each model includes a 'Marketing application' blurb with concrete-ish guidance, but these are brief, generic suggestions rather than executable steps, specific frameworks, or copy-paste-ready implementations. There are no code examples, templates, or detailed procedures—just high-level advice like 'Show customer counts, testimonials, logos.'	2 / 3
Workflow Clarity	The quick reference table and task-specific questions provide some workflow structure, and the initial 4-step process (identify models → explain psychology → provide applications → implement ethically) gives a sequence. However, there are no validation checkpoints, no feedback loops for verifying effectiveness, and no clear step-by-step process for applying these models to a real marketing challenge.	2 / 3
Progressive Disclosure	This is a monolithic wall of text with all content inline. The massive catalog of 50+ mental models should be split into separate reference files, with SKILL.md serving as a concise overview pointing to detailed sections. The related skills section at the end hints at good cross-referencing but the body itself has no progressive disclosure structure.	1 / 3
	Total	6 / 12 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 11 / 11 Passed

Validation for skill structure

No warnings or errors.

Repository: coreyhaines31/marketingskills
Commit: 1bcff9f

Reviewed: 8 days ago

Table of Contents

Discovery Implementation Validation

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