marketing-psychology

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.

Quality

—

Does it follow best practices?

Impact

—

No eval scenarios have been run

Securityby

Passed

No known issues

Quality

Content

65%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a well-organized, genuinely actionable catalog of marketing-psychology applications, but it spends many tokens re-explaining concepts Claude already knows and keeps everything inline with no progressive file-based disclosure. Tightening the definitions and splitting the catalog into a reference would meaningfully raise conciseness and progressive disclosure.

Suggestions

Drop or compress the one-line model definitions (which restate known concepts) and lead each entry directly with the marketing application; assume Claude knows what each model is.

Move the bulk of the model catalog into a references/ file (e.g., references/model-catalog.md), keeping SKILL.md as an overview pointing to it, to improve progressive disclosure and reduce inline tokens.

Add a brief decision/validation checkpoint to the opening workflow (e.g., 'confirm the challenge maps to a model before recommending') to lift workflow clarity.

Dimension	Reasoning	Score
Conciseness	Each of ~55 entries restates well-known concepts Claude already knows (e.g., 'Pareto Principle (80/20 Rule): Roughly 80% of results come from 20% of efforts', 'Sunk Cost Fallacy: People continue investing...'); the definitions are largely redundant token spend, though each does add a useful 'Marketing application' line. It is mostly efficient but padded with known-concept explanations, so it lands above the verbose anchor yet not lean enough for a 3.	2 / 3
Actionability	Every model includes a concrete 'Marketing application' with specific, directive examples ('$1/day vs $30/month', 'Show the higher price first', 'Three tiers where the middle is your target'); as an instruction-only skill this is actionable without code.	3 / 3
Workflow Clarity	Opens with a 4-step numbered process ('Identify which mental models apply... Suggest how to implement ethically') but the sequence is informal with no checkpoints; acceptable here since there are no destructive/batch operations that would mandate validation.	2 / 3
Progressive Disclosure	No bundle files exist and all ~450 lines live inline in one monolithic body with no file-level split; section headers and a Quick Reference table give decent internal organization, but the catalog could be offloaded to a reference file rather than kept inline.	2 / 3
	Total	9 / 12 Passed

Description

90%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is strong: it covers the what and when explicitly, lists numerous natural trigger terms, and disambiguates against adjacent skills. Voice is appropriately third person ('the user', 'someone'), so no specificity penalty applies.

Suggestions

Tighten the opening into a concrete action list (e.g., 'Identify, explain, and apply relevant mental models and psychological principles to marketing decisions') so specificity reads as crisp actions rather than a prose paragraph.

Trim the long inline trigger-term list into a tighter core set; the exhaustive enumeration adds tokens without much marginal routing value.

Dimension	Reasoning	Score
Specificity	Names the domain and concrete intent ('apply psychological principles, mental models, or behavioral science to marketing' / 'understand or leverage how people think and make decisions'), but it is prose-y rather than a crisp enumeration of concrete actions like 'extract, fill, merge'.	2 / 3
Completeness	Explicitly answers both what (apply psychological principles to marketing) and when, with clear 'Use when...' trigger clauses ('Also use when the user mentions...'; 'Use this whenever...').	3 / 3
Trigger Term Quality	Strong coverage of natural phrasings a user would actually say ('psychology,' 'cognitive bias,' 'persuasion,' 'why people buy,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'nudge'), matching the top anchor.	3 / 3
Distinctiveness Conflict Risk	Has a clear niche (marketing psychology) with explicit disambiguation pointers ('see cro; for pricing tactics, see pricing; for copy framing, see copywriting'), making overlap unlikely.	3 / 3
	Total	11 / 12 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository: coreyhaines31/marketingskills
Commit: 30dbd7f

Reviewed: 5 days ago

Table of Contents

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