marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
Install with Tessl CLI
npx tessl i github:coreyhaines31/marketingskills --skill marketing-psychologyOverall
score
76%
Does it follow best practices?
If you maintain this skill, you can automatically optimize it using the tessl CLI to improve its score:
npx tessl skill review --optimize ./path/to/skillEvaluation — 87%
↑ 1.19xAgent success when using this skill
Validation for skill structure
Discovery
90%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a strong description with excellent trigger term coverage and clear completeness. The main weakness is that it describes what the skill contains (70+ mental models) rather than specific actions Claude can perform with it. Adding concrete actions like 'identify relevant biases' or 'recommend persuasion techniques' would strengthen specificity.
Suggestions
Add 2-3 specific concrete actions the skill enables, such as 'identify relevant cognitive biases for campaigns' or 'recommend persuasion frameworks for specific marketing goals'
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Names the domain (psychological principles for marketing) and mentions '70+ mental models organized for marketing application' but doesn't list specific concrete actions like 'analyze consumer decisions' or 'apply cognitive biases to copy'. | 2 / 3 |
Completeness | Clearly answers both what ('provides 70+ mental models organized for marketing application') and when ('When the user wants to apply psychological principles... Also use when the user mentions...') with explicit trigger guidance. | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural trigger terms users would say: 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior' - these are all terms users would naturally use. | 3 / 3 |
Distinctiveness Conflict Risk | Clear niche combining psychology/behavioral science specifically with marketing application. The specific trigger terms like 'cognitive bias,' 'why people buy,' and 'consumer behavior' create a distinct profile unlikely to conflict with general marketing or general psychology skills. | 3 / 3 |
Total | 11 / 12 Passed |
Implementation
57%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This skill is a comprehensive reference of 70+ mental models with marketing applications, well-organized with good progressive disclosure. However, it over-explains psychological concepts Claude already knows and lacks concrete, executable guidance—the marketing applications are directional rather than actionable with specific examples, templates, or copy.
Suggestions
Trim or remove explanations of well-known psychological concepts (e.g., 'People feel obligated to return favors') and focus only on the marketing-specific applications Claude wouldn't know
Add concrete, copy-paste ready examples for key models—e.g., actual email subject lines demonstrating loss aversion, specific pricing page layouts showing anchoring, or landing page copy using scarcity
Create a clearer workflow for applying models: e.g., 'Step 1: Identify the conversion problem → Step 2: Select 2-3 relevant models from Quick Reference → Step 3: Draft implementation → Step 4: Validate against ethical guidelines'
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | While the content is well-organized and avoids excessive padding, it includes explanations of psychological concepts Claude likely already knows (e.g., what sunk cost fallacy is, what reciprocity means). The marketing applications add value, but the base explanations could be trimmed significantly. | 2 / 3 |
Actionability | The skill provides marketing applications for each model, but they remain somewhat abstract ('Frame in terms of what they'll lose') rather than providing concrete, executable examples with specific copy, templates, or implementation steps. No code examples or copy-paste ready content. | 2 / 3 |
Workflow Clarity | The 'How to Use This Skill' section provides a basic 4-step process, and the Quick Reference table helps with navigation. However, there's no clear workflow for applying multiple models together, no validation steps, and the task-specific questions at the end feel disconnected from a coherent process. | 2 / 3 |
Progressive Disclosure | Content is well-organized into logical sections (Foundational, Understanding Buyers, Influencing Behavior, etc.) with clear headers. The Quick Reference table provides efficient navigation. Related Skills section appropriately points to other resources without deep nesting. | 3 / 3 |
Total | 9 / 12 Passed |
Validation
100%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 11 / 11 Passed
Validation for skill structure
No warnings or errors.
- Reviewed
Table of Contents
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