popup-cro

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," or "overlay." For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.

Install with Tessl CLI

npx tessl i github:coreyhaines31/marketingskills --skill popup-cro

What are skills?

Overall
score

67%

Review — 61%

Does it follow best practices?

If you maintain this skill, you can automatically optimize it using the tessl CLI to improve its score:

npx tessl skill review --optimize ./path/to/skill

Learn more

Evaluation — 94%

↑ 1.12x

Agent success when using this skill

Validation — 11 / 11 Passed

Validation for skill structure

SKILL.md

Review

Evals

Evaluation results

90%

20%

E-Commerce Popup Strategy for First-Time Buyer Conversion

Multi-popup strategy with conflict rules

Criteria

Without context

With context

Structured popup format

75%

83%

Conflict rules present

92%

100%

A/B test hypotheses

25%

100%

Time-based trigger duration

30%

100%

Mobile sizing guidance

50%

100%

Desktop sizing guidance

83%

100%

Exit intent mobile alternative

100%

First-person CTA copy

100%

Non-manipulative decline text

100%

63%

Frequency capping

75%

Exclude checkout pages

100%

Exit intent differentiation

100%

50%

Without context: $0.2845 · 1m 56s · 11 turns · 60 in / 5,089 out tokens

With context: $0.4551 · 3m 18s · 13 turns · 13 in / 7,901 out tokens

100%

Newsletter Popup Design for a Personal Finance Blog

Email capture popup design and compliance

Criteria

Without context

With context

Structured popup format

100%

Single email field

100%

Scroll or time trigger threshold

100%

First-person or specific CTA

100%

Non-manipulative decline text

50%

100%

GDPR compliance

100%

Accessibility requirements

100%

Mobile sizing — no full-screen

100%

Desktop width range

100%

Frequency capping

100%

Non-generic value proposition

100%

Without context: $0.3341 · 2m 21s · 13 turns · 13 in / 5,622 out tokens

With context: $0.3296 · 2m 19s · 9 turns · 9 in / 5,717 out tokens

92%

Popup Targeting Audit for a B2B SaaS Marketing Site

Audience targeting and page exclusion rules

Criteria

Without context

With context

Exclude converted users

100%

Exclude recently dismissed

100%

Exclude conversion flow pages

100%

83%

Frequency: once per session

100%

Re-show delay 7+ days

100%

New vs. returning targeting

50%

40%

Traffic source targeting

20%

100%

Cookie/localStorage mechanism

100%

Rationale provided

100%

Implementation-ready spec

100%

Without context: $0.2065 · 1m 26s · 8 turns · 9 in / 3,507 out tokens

With context: $0.3080 · 2m 3s · 12 turns · 59 in / 4,573 out tokens

Evaluated: about 19 hours ago
Agent: Claude Code

Table of Contents

E-Commerce Popup Strategy for First-Time Buyer Conversion Newsletter Popup Design for a Personal Finance Blog Popup Targeting Audit for a B2B SaaS Marketing Site

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