pricing-strategy

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro.

Install with Tessl CLI

npx tessl i github:coreyhaines31/marketingskills --skill pricing-strategy

What are skills?

Review — 64%

Does it follow best practices?

If you maintain this skill, you can automatically optimize it using the tessl CLI to improve its score:

npx tessl skill review --optimize ./path/to/skill

Learn more

Validation — 11 / 11 Passed

Validation for skill structure

SKILL.md

Review

Evals

Evaluation results

100%

21%

Pricing Research Plan for HR Analytics SaaS Launch

Pricing research methodology

Criteria

Without context

With context

Van Westendorp questions

100%

Van Westendorp intersections

60%

100%

Acceptable price range definition

62%

100%

Respondent count guidance

50%

100%

Persona segmentation

100%

MaxDiff feature sets

100%

MaxDiff utility score mapping

80%

100%

No direct WTP question

100%

Van Westendorp sample output

25%

100%

Research timeline

100%

Packaging decision guidance

80%

100%

Without context: $0.3724 · 2m 46s · 13 turns · 16 in / 8,614 out tokens

With context: $0.4183 · 2m 3s · 21 turns · 3,011 in / 6,231 out tokens

88%

Paid Pricing Structure for a Project Management SaaS

Tier structure and value metric design

Criteria

Without context

With context

Value metric justification

100%

Three-tier structure

75%

100%

Best-to-Better price ratio

Recommended tier callout

100%

Monthly/annual toggle

100%

Annual discount range

100%

Enterprise trigger criteria

100%

Enterprise table stakes

100%

Freemium vs free trial reasoning

75%

Free trial duration

100%

Trust signals on pricing page

100%

Who each tier is for

100%

CTA for each tier

33%

100%

Without context: $0.2309 · 1m 55s · 13 turns · 15 in / 4,637 out tokens

With context: $0.5145 · 2m 49s · 19 turns · 17 in / 7,277 out tokens

89%

Price Increase Strategy and Pricing Page Redesign

Price increase strategy and pricing psychology

Criteria

Without context

With context

Conversion rate signal

100%

Churn rate signal

100%

Customer feedback signal

100%

Grandfather strategy

100%

Advance notice timing

50%

Tie increase to value

100%

Anchoring on pricing page

62%

100%

Decoy / middle tier as best value

100%

Charm vs round pricing choice

87%

25%

Three-tier structure

100%

Best-to-Better price ratio

100%

Annual discount

100%

Money-back guarantee

83%

Without context: $0.3017 · 2m 7s · 14 turns · 14 in / 5,257 out tokens

With context: $0.4482 · 2m 29s · 18 turns · 2,764 in / 6,668 out tokens

Evaluated: 3 days ago
Agent: Claude Code

Table of Contents

Pricing Research Plan for HR Analytics SaaS Launch Paid Pricing Structure for a Project Management SaaS Price Increase Strategy and Pricing Page Redesign

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.