pricing-strategy

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro.

1.12x

Quality

73%

Does it follow best practices?

Impact

92%

1.12x

Average score across 3 eval scenarios

Securityby

Passed

No known issues

Optimize this skill with Tessl

npx tessl skill review --optimize ./skills/pricing-strategy/SKILL.md

Evaluation results

100%

21%

Pricing Research Plan for HR Analytics SaaS Launch

Pricing research methodology

Criteria

Without context

With context

Van Westendorp questions

100%

Van Westendorp intersections

60%

100%

Acceptable price range definition

62%

100%

Respondent count guidance

50%

100%

Persona segmentation

100%

MaxDiff feature sets

100%

MaxDiff utility score mapping

80%

100%

No direct WTP question

100%

Van Westendorp sample output

25%

100%

Research timeline

100%

Packaging decision guidance

80%

100%

88%

Paid Pricing Structure for a Project Management SaaS

Tier structure and value metric design

Criteria

Without context

With context

Value metric justification

100%

Three-tier structure

75%

100%

Best-to-Better price ratio

Recommended tier callout

100%

Monthly/annual toggle

100%

Annual discount range

100%

Enterprise trigger criteria

100%

Enterprise table stakes

100%

Freemium vs free trial reasoning

75%

Free trial duration

100%

Trust signals on pricing page

100%

Who each tier is for

100%

CTA for each tier

33%

100%

89%

Price Increase Strategy and Pricing Page Redesign

Price increase strategy and pricing psychology

Criteria

Without context

With context

Conversion rate signal

100%

Churn rate signal

100%

Customer feedback signal

100%

Grandfather strategy

100%

Advance notice timing

50%

Tie increase to value

100%

Anchoring on pricing page

62%

100%

Decoy / middle tier as best value

100%

Charm vs round pricing choice

87%

25%

Three-tier structure

100%

Best-to-Better price ratio

100%

Annual discount

100%

Money-back guarantee

83%

Repository: coreyhaines31/marketingskills
Commit: 2c7c108

Evaluated: about 1 month ago
Agent: Claude Code
Model: Claude Sonnet 4.6

Table of Contents

Pricing Research Plan for HR Analytics SaaS Launch Paid Pricing Structure for a Project Management SaaS Price Increase Strategy and Pricing Page Redesign

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