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pricing-strategy

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro.

81

1.12x
Quality

73%

Does it follow best practices?

Impact

92%

1.12x

Average score across 3 eval scenarios

SecuritybySnyk

Passed

No known issues

Optimize this skill with Tessl

npx tessl skill review --optimize ./skills/pricing-strategy/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Discovery

89%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a strong description with exceptional trigger term coverage and clear 'when to use' guidance, including helpful disambiguation from a related skill. Its main weakness is that the 'what' portion is somewhat abstract—it describes the domain (pricing, packaging, monetization) without listing specific concrete actions or outputs the skill produces. Adding explicit capabilities would elevate it further.

Suggestions

Add specific concrete actions the skill performs, e.g., 'Helps structure pricing tiers, analyze willingness to pay, design freemium vs. paid plans, and recommend value metrics' rather than just naming the domain.

DimensionReasoningScore

Specificity

The description names the domain (pricing decisions, packaging, monetization strategy) but doesn't list specific concrete actions like 'build pricing tiers,' 'analyze willingness to pay,' or 'create Van Westendorp surveys.' It tells you the topic area but not what concrete outputs or actions the skill performs.

2 / 3

Completeness

Clearly answers both 'when' (extensive 'Use when' clause with many trigger phrases) and 'what' (pricing decisions, packaging, monetization strategy). It also includes a helpful disambiguation note pointing to a related skill for paywall/upgrade screens.

3 / 3

Trigger Term Quality

Excellent coverage of natural trigger terms including both formal terms ('Van Westendorp,' 'value metric,' 'willingness to pay') and casual user phrases ('how much should I charge,' 'my pricing is wrong,' 'should I offer a free plan'). Also includes common variations like 'freemium,' 'free trial,' 'per seat pricing,' 'annual vs monthly.'

3 / 3

Distinctiveness Conflict Risk

The description carves out a clear niche around pricing and monetization strategy, and explicitly disambiguates from a related skill ('paywall-upgrade-cro') for in-app upgrade screens. The extensive list of domain-specific trigger terms makes it unlikely to conflict with other skills.

3 / 3

Total

11

/

12

Passed

Implementation

57%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This is a well-structured pricing strategy skill with good organization and appropriate progressive disclosure to reference files. Its main weaknesses are that it explains too many concepts Claude already knows (pricing psychology, value-based pricing fundamentals) and lacks concrete worked examples showing how to apply the frameworks to produce an actual pricing recommendation. Adding a clear end-to-end workflow and specific output examples would significantly improve actionability.

Suggestions

Add a concrete worked example showing a complete pricing recommendation output—e.g., 'For a project management SaaS targeting SMBs with 500 users, here's the recommended tier structure, value metric, and price points with reasoning.'

Remove or drastically condense explanations of concepts Claude already knows (pricing psychology definitions, what value-based pricing means, what a value metric is) and focus on the specific decision rules and heuristics that are unique to this skill.

Add an explicit end-to-end workflow: 'Step 1: Gather context → Step 2: Identify value metric → Step 3: Design tier structure → Step 4: Set price points → Step 5: Validate against research/benchmarks → Step 6: Present recommendation with rationale.'

DimensionReasoningScore

Conciseness

The skill contains some unnecessary explanations of concepts Claude already knows (e.g., explaining what value-based pricing is, defining what a value metric is, listing common pricing psychology concepts like anchoring and charm pricing). However, the tables and checklists are reasonably efficient, and the structure avoids extreme verbosity.

2 / 3

Actionability

The skill provides structured frameworks (Good-Better-Best, Van Westendorp questions, checklists) but lacks concrete, executable examples. There are no specific worked examples showing how to apply these frameworks to a real scenario—e.g., 'Given X product with Y metrics, here's how to structure pricing.' The guidance is more descriptive/educational than directly actionable.

2 / 3

Workflow Clarity

The 'Before Starting' section provides a clear information-gathering sequence, and the checklists provide some structure. However, there's no clear end-to-end workflow for actually producing a pricing recommendation—steps like 'gather context → analyze value metric → design tiers → set price points → validate with research → present recommendation' are implicit but never explicitly sequenced with validation checkpoints.

2 / 3

Progressive Disclosure

The skill appropriately references deeper content via links to references/tier-structure.md and references/research-methods.md, keeping the main file as an overview. Related skills are clearly listed at the bottom. The content is well-organized with clear section headers and the references are one level deep and clearly signaled.

3 / 3

Total

9

/

12

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation11 / 11 Passed

Validation for skill structure

No warnings or errors.

Repository
coreyhaines31/marketingskills
Reviewed

Table of Contents

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