product-marketing-context
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context.
86
83%
Does it follow best practices?
Impact
87%
3.48xAverage score across 3 eval scenarios
Passed
No known issues
Evaluation results
90%
74%Set Up Product Marketing Context
Auto-draft from codebase
Correct file path
0%
100%
Last updated date
0%
100%
Product Overview section
37%
100%
Target Audience section
25%
100%
Competitive Landscape section
33%
100%
Differentiation section
0%
100%
Customer Language section
0%
100%
Switching Dynamics section
0%
100%
Objections section
0%
100%
Brand Voice section
33%
100%
Proof Points section
33%
100%
Goals section
0%
100%
Post-save instruction
0%
0%
Draft populated from files
83%
100%
80%
60%Document Product Positioning for Marketing Handoff
B2B personas and switching dynamics
Correct file path
0%
100%
Personas table present
0%
100%
Persona: User
0%
0%
Persona: Champion
0%
100%
Persona: Decision Maker
0%
0%
Persona: Financial Buyer
0%
0%
Persona: Technical Influencer
0%
0%
Competitive landscape: Direct
100%
100%
Competitive landscape: Secondary
0%
100%
Competitive landscape: Indirect
100%
100%
Switching dynamics: Push
0%
100%
Switching dynamics: Pull
0%
100%
Switching dynamics: Habit
0%
100%
Switching dynamics: Anxiety
0%
100%
Verbatim customer phrases
100%
100%
Goals section present
0%
100%
Problems section present
0%
100%
Words to use / avoid
0%
100%
93%
53%Refresh Product Marketing Context After Expansion
Legacy migration and selective update
Correct output path
0%
100%
Legacy file detected
100%
100%
Target Audience updated
0%
100%
Product Overview updated
0%
100%
Personas updated
0%
100%
Unchanged sections preserved
0%
100%
Does not overwrite entire doc
100%
100%
Last updated date
100%
100%
Workflow log produced
100%
100%
Post-save instructions
0%
30%
- Repository
- coreyhaines31/marketingskills
- Commit
9d4d29a
- Evaluated
- Agent
- Claude Code
- Model
- Claude Sonnet 4.6
Table of Contents
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