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signup-flow-cro

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.

80

1.07x
Quality

62%

Does it follow best practices?

Impact

90%

1.07x

Average score across 6 eval scenarios

SecuritybySnyk

Passed

No known issues

Optimize this skill with Tessl

npx tessl skill review --optimize ./skills/signup-flow-cro/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Discovery

89%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a strong skill description with excellent trigger term coverage and clear boundary-setting against related skills. Its main weakness is that it focuses heavily on 'when to use' without detailing the specific concrete actions or techniques the skill employs (e.g., form field reduction, social login implementation, progress indicators). Adding 2-3 specific optimization techniques would strengthen the specificity dimension.

Suggestions

Add specific concrete actions the skill performs, such as 'Analyzes signup funnels, reduces form fields, recommends social login options, optimizes CTA placement, and identifies dropoff points in multi-step registration flows.'

DimensionReasoningScore

Specificity

The description names the domain (signup/registration flow optimization) and mentions some actions like 'optimize signup, registration, account creation, or trial activation flows,' but it doesn't list multiple specific concrete actions (e.g., reduce form fields, A/B test CTAs, implement social login). The 'what it does' is more of a domain statement than a list of concrete capabilities.

2 / 3

Completeness

Clearly answers both 'what' (optimize signup, registration, account creation, and trial activation flows) and 'when' (explicit 'Use when' triggers with extensive keyword list). It also includes helpful boundary-setting with references to related skills (onboarding-cro, form-cro).

3 / 3

Trigger Term Quality

Excellent coverage of natural trigger terms users would say, including 'signup conversions,' 'registration friction,' 'signup form optimization,' 'people aren't signing up,' 'signup abandonment,' 'too many steps to sign up,' 'simplify our signup,' and many more variations. These are highly natural phrases a user would actually use.

3 / 3

Distinctiveness Conflict Risk

The description explicitly distinguishes itself from related skills (onboarding-cro for post-signup onboarding, form-cro for lead capture forms), creating clear boundaries. The trigger terms are highly specific to signup/registration flows, making conflicts unlikely.

3 / 3

Total

11

/

12

Passed

Implementation

35%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill is comprehensive but severely over-long, containing extensive general UX/CRO knowledge that Claude already possesses. The structure is reasonable with clear sections, but the sheer volume of content (field-by-field optimization, exhaustive experiment lists, common patterns) makes it token-inefficient. The actionability is moderate—good checklists and frameworks but lacking concrete before/after examples or executable artifacts.

Suggestions

Cut content by 50-60%: Remove general UX knowledge Claude already knows (touch targets, inline validation, keyboard types, etc.) and focus only on non-obvious signup-specific insights and decision frameworks.

Move the experiment ideas section and common signup flow patterns to separate referenced files (e.g., EXPERIMENTS.md, PATTERNS.md) to improve progressive disclosure.

Add concrete before/after examples: Show a specific bad signup form → optimized version with exact copy, field order, and layout to make guidance more actionable.

Add a validation step in the workflow: After generating recommendations, explicitly verify them against the user's stated constraints and completion rate data before finalizing the audit.

DimensionReasoningScore

Conciseness

Extremely verbose at ~300+ lines. Much of this is general UX knowledge Claude already possesses (e.g., 'larger touch targets 44px+', 'don't clear the form on error', 'use proper input type'). The experiment ideas section alone is massive and largely restates common CRO knowledge. Could be cut by 60%+ without losing actionable value.

1 / 3

Actionability

Provides concrete recommendations (e.g., specific field priorities, progressive commitment pattern, audit output format) but lacks executable code, specific copy examples with before/after, or concrete implementation snippets. Guidance is specific enough to act on but reads more like a checklist than executable instructions.

2 / 3

Workflow Clarity

The initial assessment section provides a clear sequence (check context file → understand flow type → current state → constraints), and the output format section structures deliverables well. However, there's no explicit validation checkpoint or feedback loop for verifying recommendations against data before finalizing, and the overall process from assessment to recommendation delivery isn't tightly sequenced.

2 / 3

Progressive Disclosure

References related skills at the bottom and mentions reading a context file, but the massive amount of inline content (experiment ideas, field-by-field optimization, common patterns) should be split into separate reference files. The skill is a monolithic wall of text that would benefit greatly from offloading sections like experiment ideas and common patterns to linked files.

2 / 3

Total

7

/

12

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation11 / 11 Passed

Validation for skill structure

No warnings or errors.

Repository
coreyhaines31/marketingskills
Reviewed

Table of Contents

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