Conciseness

The body contains no concept explanations Claude already knows — it opens with a two-line scope statement ("Copy que pede ação imediata: o leitor clica, cadastra ou compra agora — ou a peça falhou") and every section after it is kit-specific decision rules (trigger-by-avatar-state mapping, integrity rules, anti-patterns, handoffs). Not 4 because I found no over-explanation or padded section to trim; each section earns its place.

Actionability

For an instruction-only skill, guidance is fully executable: avatar research specifies exactly what to collect ("dor principal nas palavras do próprio avatar", "estado de consciência: frio/morno/quente"), step 2 maps each state to named triggers, step 3 gives operational rules ("3-5 variações de categorias diferentes", "UMA ação por peça; CTA com verbo + benefício"), and integrity rules include concrete formats like "[PLACEHOLDER: cliente real aqui]" and a worked example ("R$5 mil/mês" only in a real, identified case study). Per the rubric's code-vs-instruction note, absence of code is not penalized when guidance is this specific.

Workflow Clarity

The Protocol is a clearly sequenced 4-step process (pesquisa do avatar → escolher gatilho → escrever a peça → gates) with explicit validation checkpoints and a genuine feedback loop: "reler cada claim/número/depoimento ... um por um. Claim que falhar não vira 'mais suave' — é cortado ou reformulado ... e reler de novo", plus named Gates 1 and 2 before delivery, and a fallback when input is missing ("Se o usuário não fornecer, perguntar o mínimo"). This matches the top anchor (explicit validation steps, error-recovery loop, checklist).

Progressive Disclosure

The body is a genuine overview with three well-signaled, one-level-deep references, each with a one-line scope description (e.g. "references/headline-formulas.md — fórmulas de headline em 20 categorias de gatilho + tabela de escolha por estado do avatar") and an explicit load-on-demand rule ("Carregar apenas a referência que a peça pedida exige"). All three referenced files exist on disk and match their descriptions; bulky material (formula library, storytelling structure, Instagram mechanics) is correctly split out rather than inlined — the top anchor.

Specificity

The description enumerates concrete deliverables — "headlines com gatilhos mentais, anúncios, e-mails de venda, legendas de Instagram, VSL e páginas de venda de infoproduto" — plus what it loads ("biblioteca de fórmulas de headline em 20 categorias de gatilho + os 8 gatilhos mentais + estrutura de storytelling"), giving comprehensive, non-generic coverage of the domain. Not 4 because no deliverable type in the niche is missing and there is no vague filler; not below because every listed capability is concrete rather than abstract.

Completeness

The 'what' is explicit (direct response copy pieces listed by name) and the 'when' is explicit via the equivalent trigger clause "Trigger em: 'direct response', 'copy de anuncio', ..." with concrete phrases. Because explicit trigger guidance is present, the completeness cap of 3 does not apply, and both halves are answered clearly — matching the top anchor; 4 would require a less explicit 'when', which this is not.

Trigger Term Quality

Eighteen natural trigger phrases are listed, including synonyms across two languages ("legenda"/"caption", "copy de anuncio"/"anuncio", "pagina de vendas"/"VSL") and user-vocabulary terms like "copy predadora", "lancamento digital", "infoproduto", "lead magnet". This matches the comprehensive-with-synonyms anchor; lower anchors would require missing common variations, which is not the case.

Distinctiveness Conflict Risk

The niche (direct response / infoproduto / VSL / lançamento) is clear, but several trigger terms — "instagram", "caption", "anuncio", "headline", "prova social", "lead magnet" — sit in shared territory with the kit's closely related marketing-copy and social skills, and the description does not state the boundary (the body does, in 'Quando Nao Usar'). This fits the 'mostly distinct; minor overlap risk with closely related skills' anchor rather than the minimal-conflict anchor at 5.