Conciseness

The body is information-dense with no filler — every section (Fluxo Obrigatório, Regras de Diagnóstico, Anti-Padrões, Evidência de Conclusão) carries operational rules, and behavioral models are referenced with only parenthetical anchors rather than explained. It sits at anchor 4 ('efficient; minor instances that could be trimmed') rather than 5 because the ~15-line Fontes section carries provenance dates ('consultada em 2026-10-19', '2026-09-27') with no operational value, and boundary routing is repeated across four sections (Fronteira, Quando Não Usar, Handoff, Integração com Pipeline).

Actionability

For an instruction-only skill the guidance is fully actionable: a 9-step flow with hard parameters (max 5 intake questions, 14 paywall blocks, híbrido = '2 empréstimos, nunca metade'), concrete formatting rules ('Downsell … é estender o trial (ex: 7→14 dias), não "50% OFF eterno"'), a named decision rule ('o aha é um plano revelado (A) ou um artefato criado (B)?'), and the R/1K formula components. This matches anchor 5's 'specific examples cover the common cases' via report-schema.md and copy-bank.md; per the rubric's instruction-skill note, absence of code is not penalized when guidance is this concrete.

Workflow Clarity

The 9-step Fluxo Obrigatório is explicitly sequenced with a built-in validation checkpoint and feedback loop — step 8: 'todo número fora dessas faixas ou sem rótulo HIPOTESE volta pra correção antes do relatório sair' — plus error-recovery fallbacks (step 2: 'nunca bloquear o relatório: assumir e marcar HIPOTESE') and a completion checklist (Evidência de Conclusão). This matches anchor 5 ('explicit validation steps; feedback loops for error recovery; checklists').

Progressive Disclosure

Structure is good: an overview-length body with a Recursos section annotating each of the five bundle files, references exactly one level deep (verified: the reference files point only to siblings, not to further-nested content), and all five referenced bundle files exist. It falls below anchor 5 because Governança Global cites four files — 'GLOBAL.md', 'policies/source-driven.md', 'policies/handoffs.md', 'policies/evals.md' — that are not present in the bundle, leaving broken navigation in the very first section; this is more than a trivial gap but the overall split and signaling remain strong, matching anchor 4 ('minor organization gaps').

Specificity

The what-clause is a single sentence — "Audita e melhora a conversao do funil SaaS" — naming a specific domain with exactly two concrete actions (audit, improve); the remaining 26 phrases are trigger terms, not capabilities, so coverage of what the skill does is not comprehensive. This matches the anchor 'Names domain and 1-2 concrete actions, but not comprehensive' and falls below anchor 4 ('lists several specific actions') because no further actions are explicitly stated.

Completeness

It explicitly answers both questions: what ("Audita e melhora a conversao do funil SaaS") and when ("Trigger em: 'auditoria de conversão', 'auditar meu SaaS', 'onde colocar o paywall'…") with concrete trigger phrases, directly matching the anchor-5 example pattern. It is above anchor 4 because the when-clause is not merely present but enumerates 26 explicit trigger phrases.

Trigger Term Quality

The trigger list is comprehensive and natural — "onde colocar o paywall", "trial to paid", "freemium ou trial", "quando mostrar o paywall", "teste de paywall" — covering synonyms and phrasings a user would actually say, including both PT-BR and English terms. It clearly matches anchor 5's 'comprehensive coverage of natural terms including synonyms'.

Distinctiveness Conflict Risk

The niche is clear (SaaS subscription funnel conversion) and most triggers are distinctive, matching 'mostly distinct; minor overlap risk'. It is not anchor 5 because several triggers — "hard paywall", "paywall multi-página", "fluxo de paywall", "teste de paywall" — overlap with closely related paywall/checkout skills in the same kit (the body itself acknowledges 63-mobile-paywall-checkout as a neighbor), so minor conflict risk remains.