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copywriting

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

79

Quality

100%

Does it follow best practices?

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SecuritybySnyk

Passed

No findings from the security scan

The canonical home for this skill is copywriting in coreyhaines31/marketingskills

SKILL.md
Quality
Evals
Security

Quality

Content

100%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a well-structured, actionable copywriting guide: lean instructional content, concrete formulas and examples, a clear before-writing-to-output workflow with a quality checkpoint, and properly split-out reference files that are clearly signaled and one level deep. It assumes Claude's competence and avoids generic padding.

DimensionReasoningScore

Conciseness

Lean, domain-specific craft guidance with no padding explaining concepts Claude already knows; every section (specificity examples, weak/strong CTA lists, style rules) earns its place with tight bullets and concrete before/after examples.

3 / 3

Actionability

Provides concrete, executable guidance: headline formulas, a weak-vs-strong CTA list, a copy-paste CTA formula, a section-purpose table, and worked good/bad copy examples rather than abstract direction.

3 / 3

Workflow Clarity

Clear sequenced flow (check product-marketing-context.md → gather context → apply principles → output format) with a "Quick Quality Check" acting as a review checkpoint; no destructive/batch operations that would require explicit validation loops.

3 / 3

Progressive Disclosure

SKILL.md is an overview that clearly signals one-level-deep references to real files ("See [references/copy-frameworks.md]" and "See [references/natural-transitions.md]"), both of which exist, with detailed frameworks appropriately split out of the main body.

3 / 3

Total

12

/

12

Passed

Description

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is excellent: it states concrete capabilities, lists natural trigger phrases a user would say, answers both what and when explicitly, and proactively disambiguates from sibling skills via redirects. It uses third-person voice throughout, incurring no voice penalty.

DimensionReasoningScore

Specificity

Lists multiple concrete actions ("write, rewrite, or improve marketing copy") and enumerates specific page types (homepage, landing, pricing, feature, about, product), matching the top anchor for listing multiple specific concrete actions.

3 / 3

Completeness

Explicitly answers both what (write/rewrite/improve marketing copy for pages) and when ("When the user wants to... Also use when the user says..."), with explicit trigger guidance.

3 / 3

Trigger Term Quality

Quotes natural phrases users would actually say ("write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy"), giving good coverage of natural trigger terms.

3 / 3

Distinctiveness Conflict Risk

Clear niche of page marketing copy with distinct triggers, and explicit redirects ("For email copy, see email-sequence. For popup copy, see popup-cro.") actively prevent conflicts with adjacent skills.

3 / 3

Total

12

/

12

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
freekmurze/dotfiles
Reviewed

Table of Contents

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