marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.
75
69%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Passed
No known issues
Optimize this skill with Tessl
npx tessl skill review --optimize ./config/claude/skills/marketing-ideas/SKILL.mdQuality
Discovery
82%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a solid description with excellent trigger term coverage and clear completeness, explicitly stating both what the skill does and when to use it. Its main weaknesses are a lack of specific concrete actions (it says it provides approaches but doesn't enumerate what kinds) and moderate overlap risk with other marketing-related skills. The SaaS focus helps narrow the scope but the description could benefit from listing specific capability categories.
Suggestions
Add specific examples of the marketing categories or actions covered, e.g., 'content marketing, referral programs, SEO tactics, email campaigns, product-led growth strategies' to improve specificity.
Strengthen distinctiveness by clarifying what differentiates this from general marketing advice, e.g., 'Focuses specifically on software and SaaS product marketing, not general business or e-commerce marketing.'
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | The description names the domain (marketing for SaaS/software) and mentions it provides '139 proven marketing approaches organized by category,' but it doesn't list specific concrete actions beyond 'provides ideas/strategies.' It lacks examples of what those categories or approaches are. | 2 / 3 |
Completeness | Clearly answers both 'what' (provides 139 proven marketing approaches organized by category for SaaS/software products) and 'when' (explicit 'Use when' clause with multiple trigger phrases). Both components are explicitly stated. | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural trigger terms: 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow.' These are phrases users would naturally say when seeking this kind of help. | 3 / 3 |
Distinctiveness Conflict Risk | The SaaS/software product focus provides some distinctiveness, but 'marketing ideas' and 'growth ideas' are broad enough to potentially overlap with general marketing skills, content marketing skills, or growth hacking skills. The niche is somewhat defined but not razor-sharp. | 2 / 3 |
Total | 10 / 12 Passed |
Implementation
57%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This skill is well-organized with good progressive disclosure, using a summary table and clear references to detailed content. Its main weaknesses are the lack of concrete examples showing a complete recommendation (the output format is described but never demonstrated) and some unnecessary framing text. The categorization by stage, budget, and timeline is useful but the individual ideas remain abstract labels without actionable detail in the main file.
Suggestions
Add one complete worked example showing the output format in action (e.g., a sample recommendation for an early-stage B2B SaaS with low budget), so Claude knows exactly what good output looks like.
Remove the 'You are a marketing strategist' persona framing and trim the 'How to Use This Skill' preamble—Claude doesn't need to be told its role, just what to do.
Add a brief validation step in the workflow, such as 'Confirm the recommendations match the user's stated constraints before providing implementation details.'
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The content is reasonably organized but includes some unnecessary framing (e.g., 'You are a marketing strategist with a library of 139 proven marketing ideas') and the 'Task-Specific Questions' and 'How to Use This Skill' sections add moderate overhead. The quick reference table is efficient, but the by-stage/budget/timeline sections could be tighter. | 2 / 3 |
Actionability | The skill provides structured categories and numbered references to ideas, plus an output format template and implementation tips by stage/budget. However, the actual marketing ideas lack concrete implementation details—they're mostly labels with numbers pointing to a reference file. The 'How to start' guidance is described as an output format but never demonstrated with a real example. | 2 / 3 |
Workflow Clarity | There's a clear 4-step process for responding to marketing requests (ask, suggest, detail, consider resources), and the output format provides structure. However, there are no validation checkpoints or feedback loops—no guidance on how to verify recommendations fit the user's context or how to iterate if initial suggestions miss the mark. | 2 / 3 |
Progressive Disclosure | The skill effectively uses a quick reference table as an overview and clearly points to 'references/ideas-by-category.md' for the complete list with descriptions. Related skills are well-signaled at the bottom. This is a clean one-level-deep reference structure with good navigation. | 3 / 3 |
Total | 9 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
- Repository
- freekmurze/dotfiles
- Commit
05d40bb
- Reviewed
Table of Contents
Is this your skill?
If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.