marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.
89
Quality
87%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Passed
No known issues
Quality
Discovery
89%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a well-structured description with excellent trigger term coverage and clear 'when to use' guidance. The main weakness is that it describes the skill's output ('139 proven marketing approaches') rather than listing specific concrete actions or capabilities. The SaaS/software focus provides good distinctiveness.
Suggestions
Add 2-3 specific concrete actions the skill performs, e.g., 'Suggests channel-specific tactics, recommends growth experiments, provides category-based marketing frameworks.'
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Names the domain (marketing for SaaS/software) and mentions '139 proven marketing approaches organized by category,' but doesn't list specific concrete actions like 'generate campaign ideas, create content calendars, suggest pricing strategies.' | 2 / 3 |
Completeness | Clearly answers both what ('provides 139 proven marketing approaches organized by category' for SaaS/software) and when ('When the user needs marketing ideas' plus explicit 'Also use when' clause with specific trigger phrases). | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural trigger terms users would say: 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow.' These are highly natural phrases. | 3 / 3 |
Distinctiveness Conflict Risk | Clear niche targeting SaaS/software marketing specifically, with distinct triggers around marketing ideas and growth strategies. The SaaS focus and specific trigger terms make it unlikely to conflict with general business or other domain-specific skills. | 3 / 3 |
Total | 11 / 12 Passed |
Implementation
85%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a well-structured reference skill that efficiently organizes 139 marketing ideas into scannable categories with clear navigation. The workflow for consulting with users is well-defined, and progressive disclosure is handled appropriately. The main weakness is that implementation guidance remains at a strategic level rather than providing concrete, executable examples or templates.
Suggestions
Add 1-2 concrete implementation examples (e.g., actual comparison page structure, sample email sequence) to demonstrate what 'copy-paste ready' looks like for top ideas
Include a brief example interaction showing the full workflow from user question to recommendation output
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is lean and efficient, using tables and bullet points to pack 139 ideas into a scannable format. No unnecessary explanations of basic concepts; assumes Claude understands marketing terminology. | 3 / 3 |
Actionability | Provides good structure for recommendations and clear output format, but lacks concrete examples of actual marketing copy, campaign setups, or executable templates. The implementation tips are directional rather than copy-paste ready. | 2 / 3 |
Workflow Clarity | Clear workflow: check context file first, ask qualifying questions, suggest 3-5 ideas, provide implementation details. The task-specific questions and output format create a well-defined process for a consultation-style skill. | 3 / 3 |
Progressive Disclosure | Excellent structure with quick reference table in main file and full details in references/ideas-by-category.md. Related skills are clearly signaled for deeper dives into specific tactics. | 3 / 3 |
Total | 11 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
- Repository
- freekmurze/dotfiles
- Commit
355d067
- Reviewed
Table of Contents
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