marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.
78
73%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Passed
No known issues
Optimize this skill with Tessl
npx tessl skill review --optimize ./config/claude/skills/marketing-ideas/SKILL.mdQuality
Discovery
89%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a solid description with excellent trigger term coverage and clear completeness, explicitly stating both what the skill does and when to use it. Its main weakness is that it describes the skill's content ('provides 139 proven marketing approaches') rather than listing specific concrete actions it performs, making the specificity somewhat abstract. The SaaS/software scoping and rich trigger terms make it highly distinctive and easy to match.
Suggestions
Add 2-3 specific concrete actions the skill performs, e.g., 'Suggests content marketing tactics, referral program designs, SEO strategies, and paid acquisition approaches for SaaS products.'
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | It names the domain (marketing for SaaS/software) and mentions '139 proven marketing approaches organized by category,' but doesn't list specific concrete actions like 'generate content calendars, suggest referral programs, outline SEO strategies.' The description tells what the skill contains rather than what it does. | 2 / 3 |
Completeness | Clearly answers both 'what' (provides 139 proven marketing approaches organized by category for SaaS/software products) and 'when' (explicit 'Use when' clause with multiple trigger phrases and context about when to apply it). | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural trigger terms: 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow.' These are phrases users would naturally say when seeking this kind of help. | 3 / 3 |
Distinctiveness Conflict Risk | Clearly scoped to SaaS/software marketing specifically, with a distinct niche (139 categorized marketing approaches). The combination of SaaS focus and marketing strategy makes it unlikely to conflict with general business or non-marketing skills. | 3 / 3 |
Total | 11 / 12 Passed |
Implementation
57%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a well-structured index/catalog skill that effectively organizes 139 marketing ideas with good progressive disclosure and navigation. Its main weaknesses are the lack of concrete, actionable implementation examples within the skill itself (relying heavily on the external reference file) and some unnecessary verbosity in framing and generic categorizations. Adding even one fully worked example recommendation would significantly improve actionability.
Suggestions
Add a concrete example of a complete recommendation using the output format (idea name, why it fits, how to start, expected outcome, resources needed) so Claude has a model to follow.
Remove the 'You are a marketing strategist' framing and the 'Task-Specific Questions' section—Claude naturally knows to ask clarifying questions and doesn't need persona instructions.
Tighten the By Budget and By Timeline sections—these are very generic lists that don't add much beyond what Claude could infer; either add specific actionable details or remove them.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is reasonably organized but includes some unnecessary framing (e.g., 'You are a marketing strategist with a library of 139 proven marketing ideas') and the 'Task-Specific Questions' section tells Claude things it would naturally ask. The quick reference table is efficient, but the by-stage/budget/timeline sections are somewhat generic and could be tighter. | 2 / 3 |
Actionability | The skill provides a structured catalog and output format template, which is useful. However, the actual marketing ideas are just names/numbers referencing an external file—the skill itself lacks concrete implementation details, specific examples of recommendations, or executable guidance. The 'How to start' is described as an output format but no actual example is given. | 2 / 3 |
Workflow Clarity | There's a clear 4-step process for handling requests (ask, suggest, detail, consider resources) and the output format is well-defined. However, there are no validation checkpoints—no guidance on verifying recommendations fit the user's context, no feedback loop for refining suggestions based on user response, and the workflow is fairly high-level. | 2 / 3 |
Progressive Disclosure | The skill does an excellent job as an overview/index, with a clear quick reference table and a single well-signaled reference to the detailed list ('references/ideas-by-category.md'). Related skills are also clearly linked. Content is appropriately split between overview and detail. | 3 / 3 |
Total | 9 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
- Repository
- freekmurze/dotfiles
- Commit
2c6f6e8
- Reviewed
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