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content-strategy

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.

Quality

85%

Does it follow best practices?

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

67%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-organized, largely actionable instruction-only skill with a clear context-to-output arc and a properly signaled reference file. Its main costs are repetition (hub/pillar structure covered twice) and inline generic marketing advice Claude already knows, which inflate the body without adding skill-specific value.

Suggestions

Merge the hub-and-spoke and Content Pillars sections into one treatment of topic clustering — they repeat the same structure diagram and the same '/blog is usually enough' URL caveat, currently at both the Content Types and Content Pillars sections.

Move the buyer-stage keyword modifier lists and the ideation-source details into a reference file (like the existing headless-cms.md reference), keeping the main file at pillar identification, prioritization scoring, and output format — the parts that are genuinely skill-specific.

Add an explicit validation checkpoint before producing the final strategy, e.g., confirm the chosen pillars against the stated business goal and customer research before writing the three-part output.

DimensionReasoningScore

Conciseness

The body is mostly efficient, with concrete tables, formulas, and search queries, but includes material Claude already knows — generic shareable-content advice ("Tell stories that make people feel something," "Challenge conventional wisdom") and standard SEO buyer-stage modifiers — and duplicated content: hub-and-spoke structure is explained twice with near-identical URL-structure caveats ("Most content works fine under /blog" at the Content Types section and again in Content Pillars). This fits the 'mostly efficient but could be tightened' anchor, not anchor 4, which requires only minor trimming.

3 / 5

Actionability

Much of the guidance is concretely executable: exact search queries ("site:reddit.com [topic]", "site:competitor.com/blog"), a weighted scoring template with a correctly-computed worked example, table formats for keyword analysis and prioritization, and the case-study structure "Challenge → Solution → Results → Key learnings." Minor gaps keep it below 5: it never says how to obtain search-volume data when the user hasn't provided exports, and some sections (e.g., Thought Leadership, Meta Content) remain descriptive rather than instructive.

4 / 5

Workflow Clarity

The section order forms a coherent arc — gather context ("Gather this context (ask if not provided)"), identify pillars, generate ideas from six sources, score and prioritize, then produce the three-part output — with the Before Planning context check and the Output Format section acting as checkpoints. It is not a 5 because the sequence is implied by section order rather than stated, and there is no explicit confirm-with-the-user or validation step before the final deliverable, leaving some checkpoints implicit.

4 / 5

Progressive Disclosure

The single bundle file (references/headless-cms.md) exists, is one level deep, and is clearly signaled in a References section with a description of its contents; a Related Skills section routes to adjacent capabilities. This is good structure matching anchor 4, but not 5: the ~365-line body keeps considerable specialist detail inline (e.g., per-stage keyword modifier lists, all six ideation sources) that could live in reference files, leaving the main file more of a full manual than a lean overview.

4 / 5

Total

15

/

20

Passed

Description

95%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description with explicit what/when structure, an extensive list of natural trigger phrases, and explicit disambiguation against adjacent skills. The only weakness is that the capability description could name the concrete outputs the skill produces rather than stopping at planning-level actions.

DimensionReasoningScore

Specificity

"plan a content strategy, decide what content to create, or figure out what topics to cover" names the domain and three concrete actions, matching the 'several specific actions; minor gaps' anchor. It stops short of anchor 5 because it omits concrete deliverables the skill actually produces (e.g., prioritized topic lists, editorial calendars, pillar maps), so coverage is not comprehensive.

4 / 5

Completeness

It explicitly answers both questions: what ("plan a content strategy, decide what content to create, or figure out what topics to cover") and when ("Also use when the user mentions 'content strategy,' ..." with a long list of concrete trigger phrases), plus a scoping sentence ("Use this whenever someone needs help deciding what content to produce, not just writing it"). This mirrors the anchor-5 example structure exactly and is not merely the anchor-4 weaker 'when' phrasing.

5 / 5

Trigger Term Quality

The trigger list is comprehensive and natural — "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "editorial calendar," "content roadmap," "content pillars," "blog topics," and the verbatim user phrasing "I don't know what to write." These are exactly the phrases a user would naturally say, including synonyms and colloquial variants, matching the anchor-5 example's coverage.

5 / 5

Distinctiveness Conflict Risk

The planning-vs-writing niche is stated explicitly ("deciding what content to produce, not just writing it") and boundary conflicts are pre-empted by pointing to adjacent skills ("For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social."). Clear niche with distinct triggers and minimal conflict risk, matching anchor 5.

5 / 5

Total

19

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

joshmanders/dotfiles

Path

claude/skills/content-strategy/SKILL.md

Reviewed

Table of Contents

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