Conciseness

The Seven Sweeps framework is genuine skill-specific value, but the 'Quick-Pass Editing Checks' section (cut 'very, really, extremely'; 'Utilize → Use') restates basic editing knowledge Claude already has and duplicates references/plain-english-alternatives.md, and 'Common Copy Problems & Fixes' largely restates the sweeps. This fits 'mostly efficient but includes some unnecessary explanation or could be tightened' rather than the noticeably-padded anchor at 2 or the minor-trim anchor at 4.

Actionability

Each sweep gives a concrete 'What to check' list, a numbered process, before/after examples ('Our platform uses AI-powered analytics' vs. the benefit-bridged rewrite), and vague-to-specific tables. Some guidance remains abstract ('Ensure emotion serves the message (not manipulation)'), so it fits 'mostly executable guidance with minor gaps' rather than the fully copy-paste-ready top anchor.

Workflow Clarity

The seven sweeps are explicitly sequenced, each ends with a named loop-back ('After this sweep: Return to Voice and Tone, then Clarity'), and the 'Working with Copy Sweeps' loop adds verification with an exit condition ('Repeat until clean' / 'until a full sweep finds no new issues'), plus a final checklist reference. This matches the top anchor: clear sequence, explicit validation steps, and feedback loops.

Progressive Disclosure

All three referenced files (checklist.md, content-refresh.md, plain-english-alternatives.md) exist, are clearly signaled in a References section plus dedicated sections, and are one level deep with no nesting. It falls short of 5 because the ~450-line body inlines material that belongs in references — the Quick-Pass word/sentence tables duplicate plain-english-alternatives.md and the problems-and-fixes section could be split out.

Specificity

The description names the domain (marketing copy) and several actions ('edit, review, or improve existing marketing copy, or refresh outdated content'), matching the 'several specific actions; minor gaps' anchor. It falls short of 5 because the actions are generic editing verbs and distinctive capabilities (the sweeps framework, expert panel scoring) are not listed.

Completeness

Both what ('edit, review, or improve existing marketing copy, or refresh outdated content') and when ('When the user wants to... Also use when the user mentions...') are explicitly and clearly stated with concrete trigger phrases, plus a use-condition ('when the user already has copy... rather than rewritten from scratch'). This matches the top anchor exactly.

Trigger Term Quality

Comprehensive natural trigger coverage including abundant synonyms users would actually say: 'edit this copy,' 'review my copy,' 'proofread,' 'polish this,' 'copy sweep,' 'tighten this up,' 'too wordy,' 'content audit,' 'this content is outdated.' This matches the 'comprehensive coverage of natural terms including synonyms' anchor; no common variation is missing.

Distinctiveness Conflict Risk

A clear niche (existing marketing copy) with an explicit boundary against the sibling skill ('For writing new copy, see copywriting') and distinct triggers. A few broad phrases ('make this better,' 'clean up this text') could apply to non-marketing text, but this is minimal conflict risk, fitting the top anchor rather than the 'minor overlap risk' anchor at 4.