launch-execution
Helps write launch copy, position products, and create go-to-market materials using April Dunford's positioning framework and Airbnb's product marketing approach. Use when launching features, writing announcements, creating marketing materials, or positioning products.
83
78%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Passed
No known issues
Optimize this skill with Tessl
npx tessl skill review --optimize ./launch-execution/SKILL.mdQuality
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a well-crafted skill description that excels across all dimensions. It provides specific actions, references concrete methodologies, includes natural trigger terms that product marketers would use, and has an explicit 'Use when...' clause. The combination of specific frameworks and clear use cases makes it highly distinctive.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions: 'write launch copy', 'position products', 'create go-to-market materials', and references specific frameworks (April Dunford's positioning, Airbnb's approach). | 3 / 3 |
Completeness | Clearly answers both what (write launch copy, position products, create GTM materials using specific frameworks) AND when (explicit 'Use when...' clause covering launching features, announcements, marketing materials, positioning). | 3 / 3 |
Trigger Term Quality | Includes natural keywords users would say: 'launching features', 'writing announcements', 'marketing materials', 'positioning products', 'launch copy', 'go-to-market'. These are terms product marketers naturally use. | 3 / 3 |
Distinctiveness Conflict Risk | Clear niche in product marketing with distinct triggers. The specific frameworks mentioned (April Dunford, Airbnb) and focus on launch/positioning activities make it unlikely to conflict with general writing or other marketing skills. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
57%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This skill provides a solid structural framework for product launches with useful templates and the April Dunford positioning model. However, it lacks concrete examples showing completed copy (e.g., a real feature announcement), and the templates are placeholders rather than actionable demonstrations. The duplicate checklist content and missing validation steps for messaging quality reduce its effectiveness.
Suggestions
Add a concrete before/after example showing a vague feature description transformed into polished launch copy using the framework
Remove the duplicate launch checklist content - consolidate into one comprehensive version
Add a validation step for positioning: 'Test with 3 target customers - if they can't explain what it does in one sentence, revise'
Replace placeholder brackets with at least one fully worked example (e.g., positioning for a real or hypothetical feature)
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The content is reasonably efficient but includes some redundancy - the launch checklist appears twice in slightly different forms, and the 'When This Skill Activates' section explains obvious trigger conditions Claude could infer. | 2 / 3 |
Actionability | Provides templates with clear structure but they're essentially fill-in-the-blank placeholders rather than executable examples. No concrete copy examples showing input scenario → finished output, making it harder to know what good looks like. | 2 / 3 |
Workflow Clarity | The launch checklist provides a clear sequence (pre-launch, launch day, post-launch), but lacks validation checkpoints - no guidance on how to verify positioning is actually clear, or how to test messaging before launch. | 2 / 3 |
Progressive Disclosure | For a skill of this size (~100 lines), the content is well-organized with clear sections (frameworks, templates, quick reference). No unnecessary external references or deeply nested content. | 3 / 3 |
Total | 9 / 12 Passed |
Validation
100%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 11 / 11 Passed
Validation for skill structure
No warnings or errors.
- Repository
- menkesu/awesome-pm-skills
- Commit
53530ef
- Reviewed
Table of Contents
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