launch-execution

Helps write launch copy, position products, and create go-to-market materials using April Dunford's positioning framework and Airbnb's product marketing approach. Use when launching features, writing announcements, creating marketing materials, or positioning products.

Quality

78%

Does it follow best practices?

Impact

—

No eval scenarios have been run

Securityby

Passed

No known issues

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npx tessl skill review --optimize ./launch-execution/SKILL.md

Quality

Content

57%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill provides a solid structural framework for product launches with useful templates and the April Dunford positioning model. However, it lacks concrete examples showing completed copy (e.g., a real feature announcement), and the templates are placeholders rather than actionable demonstrations. The duplicate checklist content and missing validation steps for messaging quality reduce its effectiveness.

Suggestions

Add a concrete before/after example showing a vague feature description transformed into polished launch copy using the framework

Remove the duplicate launch checklist content - consolidate into one comprehensive version

Add a validation step for positioning: 'Test with 3 target customers - if they can't explain what it does in one sentence, revise'

Replace placeholder brackets with at least one fully worked example (e.g., positioning for a real or hypothetical feature)

Dimension	Reasoning	Score
Conciseness	The content is reasonably efficient but includes some redundancy - the launch checklist appears twice in slightly different forms, and the 'When This Skill Activates' section explains obvious trigger conditions Claude could infer.	2 / 3
Actionability	Provides templates with clear structure but they're essentially fill-in-the-blank placeholders rather than executable examples. No concrete copy examples showing input scenario → finished output, making it harder to know what good looks like.	2 / 3
Workflow Clarity	The launch checklist provides a clear sequence (pre-launch, launch day, post-launch), but lacks validation checkpoints - no guidance on how to verify positioning is actually clear, or how to test messaging before launch.	2 / 3
Progressive Disclosure	For a skill of this size (~100 lines), the content is well-organized with clear sections (frameworks, templates, quick reference). No unnecessary external references or deeply nested content.	3 / 3
	Total	9 / 12 Passed

Description

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a well-crafted skill description that excels across all dimensions. It provides specific actions, references concrete methodologies, includes natural trigger terms that product marketers would use, and has an explicit 'Use when...' clause. The combination of specific frameworks and clear use cases makes it highly distinctive.

Dimension	Reasoning	Score
Specificity	Lists multiple specific concrete actions: 'write launch copy', 'position products', 'create go-to-market materials', and references specific frameworks (April Dunford's positioning, Airbnb's approach).	3 / 3
Completeness	Clearly answers both what (write launch copy, position products, create GTM materials using specific frameworks) AND when (explicit 'Use when...' clause covering launching features, announcements, marketing materials, positioning).	3 / 3
Trigger Term Quality	Includes natural keywords users would say: 'launching features', 'writing announcements', 'marketing materials', 'positioning products', 'launch copy', 'go-to-market'. These are terms product marketers naturally use.	3 / 3
Distinctiveness Conflict Risk	Clear niche in product marketing with distinct triggers. The specific frameworks mentioned (April Dunford, Airbnb) and focus on launch/positioning activities make it unlikely to conflict with general writing or other marketing skills.	3 / 3
	Total	12 / 12 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 11 / 11 Passed

Validation for skill structure

No warnings or errors.

Repository: menkesu/awesome-pm-skills
Commit: 53530ef

Reviewed: 3 months ago

Table of Contents

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