google-ads-copy

Generate and A/B test Google Ads copy. Use when asked to write ad copy, headlines, descriptions, create ad variants, test ad messaging, improve CTR, or generate RSA (Responsive Search Ad) components. Trigger on "ad copy", "write ads", "headlines", "descriptions", "RSA", "responsive search ad", "ad text", "ad creative", "improve CTR", "ad A/B test", "ad variants", "write me an ad", "ad variation experiment", or when the user wants to improve click-through rate on existing ads.

Quality

93%

Does it follow best practices?

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Securityby

Passed

No findings from the security scan

Quality

Content

86%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured instruction-only skill that delivers concrete tooling, exact character limits, and validation guardrails while keeping detail in on-demand references. The main lever is tightening a few explanatory passages and making the end-to-end workflow an explicit numbered sequence.

Suggestions

Add a short numbered 'Workflow' section (read context -> pull data via ads.gaqlParallel -> draft copy + claim ledger -> confirm -> deploy -> run experiment -> decide on significance) so the topic sections hang off an explicit sequence.

Trim the 'How context shapes copy' and 'Ad-strength vs. real performance' prose to bulleted rules; the philosophy is useful but partially over-explains for an audience that already knows Google Ads.

Consider moving the full competitive-copy rules block into references/rsa-best-practices.md, keeping only the non-negotiables (never name competitors; no 'best'/'#1' without substantiation) inline.

Dimension	Reasoning	Score
Conciseness	Dense and free of basic-concept padding, but a few explanatory passages (ad-strength philosophy, the context-shaping enumeration) could be trimmed without losing actionability.	4 / 5
Actionability	Names exact MCP tools (createAdVariationExperiment, addExperimentArms, endExperiment), exact GAQL resources (ad_group_ad, keyword_view, search_term_view), exact limits (15 headlines/30 chars, 4 desc/90 chars), and a concrete pinning rule and claim-ledger contract.	5 / 5
Workflow Clarity	A coherent flow (preamble -> business context -> pull data -> write copy -> confirm -> deploy -> test -> significance -> endgame) with validation checkpoints (confirm-before-deploy, claim substantiation, don't-peek/<100-clicks), though the sequence is organized by topic rather than an explicit numbered list.	4 / 5
Progressive Disclosure	Body is an overview pointing to one-level-deep, clearly signaled references; both referenced files (rsa-best-practices.md, rsa-testing-lab.md) exist in references/, and content is appropriately split.	5 / 5
	Total	18 / 20 Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A model description: third-person voice, concrete actions, explicit use-when guidance, and a rich set of natural trigger terms including synonyms and abbreviations. Distinctive and well-scoped.

Dimension	Reasoning	Score
Specificity	Lists multiple concrete actions — 'Generate and A/B test Google Ads copy', 'write ad copy, headlines, descriptions', 'create ad variants', 'generate RSA components' — giving comprehensive coverage of capabilities.	5 / 5
Completeness	Explicitly answers both 'what' (Generate and A/B test Google Ads copy) and 'when' via concrete 'Use when...' and 'Trigger on...' clauses with specific trigger phrases.	5 / 5
Trigger Term Quality	Comprehensive natural-term coverage including synonyms and the abbreviation 'RSA': 'ad copy', 'write ads', 'headlines', 'responsive search ad', 'ad creative', 'improve CTR', 'ad A/B test', 'write me an ad', 'ad variation experiment'.	5 / 5
Distinctiveness Conflict Risk	Clear niche (Google Ads RSA copy + creative A/B testing) with distinct RSA/CTR/ad-copy triggers and minimal overlap with adjacent skills.	5 / 5
	Total	20 / 20 Passed

Validation

93%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	15 / 16 Passed

Repository: nowork-studio/NotFair
Path: google-ads/copy/SKILL.md
Commit: 8d9d54b

Reviewed: 4 days ago

Table of Contents

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