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google-ads

Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.

74

Quality

92%

Does it follow best practices?

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SecuritybySnyk

Medium

Suggest reviewing before use

SKILL.md
Quality
Evals
Security

Quality

Content

92%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A high-quality operating contract: dense, actionable, and well-structured with one-level-deep references and explicit validation feedback loops for destructive and batch operations. The only slack is a somewhat long tool-surface enumeration that slightly undercuts its own 'capabilities, not enumeration' framing.

Suggestions

Trim the 'Tool surface' enumeration to capability groupings with a few representative tools each, leaning on tools/list as the source of truth as the section itself advises.

Consider folding the account-baseline JSON schema into a reference file to keep the main body as an operating overview.

DimensionReasoningScore

Conciseness

The body is lean and assumes Claude's competence — it never explains what Google Ads, ROAS, or QS are — but the 'Tool surface' section is a long enumerative list of tool names that could be trimmed slightly given the stated principle that tools/list is the source of truth.

4 / 5

Actionability

Names exact tools, GAQL patterns, and reference files per scenario, and gives concrete conditional handoffs ('CTR persistently below benchmark across 2+ ad groups → /google-ads-copy'), so the guidance is fully executable.

5 / 5

Workflow Clarity

The 8-step 'Recurring optimization posture' is clearly sequenced with explicit validation checkpoints — 'Execute only through the safe executor pattern' with mandatory approval and live read-back, plus intervention memory for 3/7/14-day reviews — providing feedback loops for risky writes.

5 / 5

Progressive Disclosure

SKILL.md is an overview with a well-signaled, one-level-deep reference table mapping each 'question on the table' to a real file in references/ (all 14 referenced files verified present), with content appropriately split out of the main body.

5 / 5

Total

19

/

20

Passed

Description

92%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: concrete, comprehensive action list paired with an explicit 'Use for…' trigger clause anchored on natural user terms. Only minor gap is missing common synonyms (PPC, paid search, AdWords) in the trigger list.

DimensionReasoningScore

Specificity

Lists many concrete actions — 'performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions' — giving comprehensive coverage of the domain's capabilities.

5 / 5

Completeness

Explicitly answers both 'what' (the enumerated manage-actions) and 'when' ('Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings') with concrete trigger phrases.

5 / 5

Trigger Term Quality

'Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings' covers natural terms and acronyms users say, but misses common synonyms like PPC, paid search, or AdWords, so it sits just below the comprehensive anchor.

4 / 5

Distinctiveness Conflict Risk

A clear Google Ads niche with distinct, domain-specific triggers (CPA, ROAS, search terms, bid-strategy) and minimal overlap risk with unrelated skills.

5 / 5

Total

19

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
nowork-studio/NotFair
Reviewed

Table of Contents

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