CtrlK
BlogDocsLog inGet started
Tessl Logo

twilio-sendgrid-deliverability-advisor

Diagnostic and advisory skill for email deliverability problems. Use when a developer asks why emails are going to spam, not reaching the inbox, getting blocked, bouncing, or how to improve sender reputation — with or without a specified platform. Covers SendGrid-specific tooling: SPF, DKIM, DMARC, BIMI, IP warmup, list hygiene, bounce/spam rate thresholds, and Engagement Quality Score (SEQ). Do NOT use for Twilio Email (comms.twilio.com / Account SID + Auth Token) — use twilio-email-deliverability-advisor instead. Do NOT use for general email sending questions — use twilio-sendgrid-email-send (SendGrid) or twilio-email-deliverability-advisor instead.

72

Quality

88%

Does it follow best practices?

Run evals on this skill

Adds up to 20 points to the overall score

View guide

SecuritybySnyk

Passed

No findings from the security scan

SKILL.md
Quality
Evals
Security

Quality

Content

77%Weight 40%Scale 1-3

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A thorough, actionable deliverability framework with a clearly sequenced diagnostic workflow and concrete thresholds/provider guidance. Its main weakness is token efficiency — duplicated trigger prose and large inline reference tables that would benefit from progressive disclosure into separate reference files.

Suggestions

Move the Inbox Provider Requirements and Blocklist Quick Reference tables into dedicated reference files (e.g. references/provider-requirements.md and references/blocklists.md), keeping SKILL.md as an overview that links to them only when a provider-specific or blocklist scenario arises.

Remove the 'When This Skill Activates' trigger list duplication — the description already encodes the same triggers; reference it instead of restating.

Tighten known-concept asides like 'no history = no trust' and 'ISPs interpret low open rates as unwanted' to just the actionable directive.

DimensionReasoningScore

Conciseness

Mostly specialized, high-value reference material (thresholds, provider tables, SendGrid-specific warmup details), but it repeats trigger prose already in the description ('Emails going to spam,' 'landing in junk') and includes explanatory asides Claude already knows ('no history = no trust,' 'ISPs interpret low open rates as unwanted'). Not a 3 because of this duplication and padding; not a 1 because the bulk is genuinely non-obvious domain knowledge rather than generic concept explanation.

2 / 3

Actionability

Highly actionable: concrete thresholds ('Hard bounces > 2%'), a DMARC progression path ('p=none → p=quarantine → p=reject'), specific SendGrid values ('41-day schedule'), provider-specific actions ('Filter sg_machine_open: true events'), and a copy-ready Output Format template. As an instruction-only skill, the absence of code is not penalized because guidance is concrete.

3 / 3

Workflow Clarity

Clear multi-step sequence (Step 0 platform gate → Step 1 problem type → Step 2 qualifying questions → Step 3 symptom diagnosis → Step 4 checklist → Step 5 monitoring → output), with explicit decision checkpoints ('If Twilio Email: Stop', 'If unclear: Ask exactly this') and a Foundation Checklist. The branching triage/audit/foundation modes provide a clear path.

3 / 3

Progressive Disclosure

Well-organized into sections, but it is a ~240-line monolithic document with two large reference tables (Inbox Provider Requirements, Blocklist Quick Reference) inlined that a reader only needs in specific scenarios — strong candidates for one-level-deep reference files. No bundle files exist in references/scripts/assets to offload this content. Not a 1 because organization is good; not a 3 because content that should be split is inline.

2 / 3

Total

10

/

12

Passed

Description

100%Weight 40%Scale 1-3

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, third-person description that states concrete capabilities, gives explicit trigger conditions, and clearly disambiguates against adjacent Twilio skills. It earns top marks on all four dimensions with no vague fluff.

DimensionReasoningScore

Specificity

Names the domain and a comprehensive set of concrete capabilities — 'SPF, DKIM, DMARC, BIMI, IP warmup, list hygiene, bounce/spam rate thresholds, and Engagement Quality Score (SEQ)' — going well beyond a single vague action. Not a 2 because the action set is comprehensive rather than partial.

3 / 3

Completeness

Explicitly answers both what ('Diagnostic and advisory skill for email deliverability problems') and when ('Use when a developer asks why emails are going to spam...'). Both are present and explicit, so it clears the cap that a missing 'Use when' clause would impose.

3 / 3

Trigger Term Quality

Covers natural phrasings users actually say — 'emails are going to spam,' 'not reaching the inbox,' 'getting blocked,' 'bouncing,' 'how to improve sender reputation' — plus the technical keywords. Good coverage of common variations, matching the top anchor.

3 / 3

Distinctiveness Conflict Risk

Has a clear niche (SendGrid deliverability) plus explicit disambiguation — 'Do NOT use for Twilio Email ... use twilio-email-deliverability-advisor instead' and 'Do NOT use for general email sending questions.' Distinct triggers make mis-routing unlikely.

3 / 3

Total

12

/

12

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
openai/plugins
Reviewed

Table of Contents

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.