Bluesky Post

Create and schedule posts to Bluesky using the Publora MCP server. Supports text posts with auto-detected hashtags and URLs, images with alt text, and videos.

Prerequisites

Plans: Free Starter (15 posts/month), Pro, Premium

Getting Started

1. Create account at publora.com/register (free)
2. Generate app password in Bluesky Settings > App Passwords (NOT your main password)
3. Connect Bluesky in Publora Dashboard using your handle + app password
4. Get API key at publora.com/settings/api
5. Configure MCP in Claude Desktop (~/.claude/claude_desktop_config.json):

{
  "mcpServers": {
    "publora": {
      "type": "http",
      "url": "https://mcp.publora.com",
      "headers": {
        "Authorization": "Bearer YOUR_API_KEY"
      }
    }
  }
}

REST API Fallback

If the MCP server is unavailable or returns errors, use the REST API directly:

Base URL: https://api.publora.com/api/v1

Authentication: Use x-publora-key header (NOT Authorization: Bearer):

# Get your connected platforms
curl -X GET "https://api.publora.com/api/v1/platform-connections" \
  -H "x-publora-key: sk_your_api_key"

# Create a post
curl -X POST "https://api.publora.com/api/v1/create-post" \
  -H "x-publora-key: sk_your_api_key" \
  -H "Content-Type: application/json" \
  -d '{
    "platforms": ["bluesky-did:plc:abc123xyz"],
    "content": "Your post content here",
    "scheduledTime": "2026-03-25T10:00:00Z"
  }'

Platform ID Format: bluesky-{did} where {did} is from /platform-connections response.

Example IDs: bluesky-did:plc:abc123xyz, bluesky-did:plc:def456uvw

📖 Full API documentation: docs.publora.com

Plan Limits

Platform Limits

Video Size Tiers

Rich Text Facets

Bluesky uses a unique rich text system. Publora handles the complexity automatically:

• Hashtags: #hashtag auto-detected and made clickable
• URLs: Any URL auto-detected and made clickable
• Byte offsets: Calculated correctly for multi-byte characters (emojis, CJK)

No special formatting needed - just write naturally.

Available Tools

create_post

Create a new Bluesky post.

Parameters:

• platforms: Array with your Bluesky connection ID (e.g., ["bluesky-did:plc:abc123xyz"])
• content: Post text (up to 300 characters)
• scheduledTime: ISO 8601 datetime (required - for immediate posting, use current time + 1 minute)
• altTexts: Array of alt text for images (optional)

get_upload_url

Get presigned URL for media uploads.

Parameters:

• postGroupId: Post ID to attach media to
• fileName: File name (e.g., "photo.jpg")
• contentType: image/jpeg, image/png, video/mp4
• type: "image" or "video"

list_posts / update_post / delete_post

Manage scheduled and draft posts.

Examples

Simple Post with Hashtags

Post this to Bluesky:
"Just launched our new API documentation! Check it out at https://docs.example.com #devtools #api"

Hashtags and URLs are automatically made clickable.

Post with Image and Alt Text

Post this to Bluesky with a dashboard screenshot:
"Our new analytics view is live! #buildinpublic"

Alt text: "Screenshot of analytics dashboard showing user growth charts"

Multiple Images

Create a Bluesky post with before/after comparison images:
"Office renovation complete! What a transformation."

Note: Up to 4 images allowed per post.

Video Post

Post this 60-second demo video to Bluesky:
"Quick tour of our new mobile app features"

Scheduled Post

Schedule this for tomorrow at 10 AM:
"Good morning! Here's your daily productivity tip..."

Important Restrictions

1. App password required: You must use a Bluesky app password, NOT your main account password. Generate one at Settings > App Passwords.

2. All images converted to JPEG: Regardless of input format (PNG, WebP, GIF), all images are converted to JPEG before upload.

3. ~1 MB image limit: The AT Protocol enforces a strict ~1 MB limit. Compress images to 80-85% JPEG quality.

4. DID-based platform ID: Unlike other platforms using numeric IDs, Bluesky uses did:plc:xxx format.

5. Email verification for video: You must verify your email in Bluesky before uploading videos.

6. 25 video daily limit: Maximum 25 videos OR 10 GB per day.

Best Practices

Content

1. Concise posts: 300 chars is shorter than Twitter - be punchy
2. Natural hashtags: 1-2 relevant hashtags work well
3. Alt text: Always add alt text for accessibility
4. URLs work: Links are clickable (unlike some platforms)

Timing

• Growing platform: Less crowded than X, easier to get noticed
• Tech-savvy audience: Developer and early-adopter heavy
• Frequency: 1-3 posts per day

Engagement

• Bluesky favors authentic conversation
• Reply to comments to build community
• Follow relevant users to grow network

Troubleshooting