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content-and-copy

Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal. Use this skill whenever the user wants to write an article, draft website copy, edit existing content for clarity or voice, write a blog post, or produce general editorial content. Triggers on write a blog post, draft an article, write copy for, edit this, rewrite this, write content, write a guide, draft a how-to, write web copy. Also triggers when content has been outlined and now needs to be written, or when existing content needs voice or clarity edits.

67

Quality

81%

Does it follow best practices?

Impact

No eval scenarios have been run

SecuritybySnyk

Passed

No known issues

SKILL.md
Quality
Evals
Security

Quality

Content

70%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This is a well-structured content writing skill with strong workflow clarity and good progressive disclosure. Its main weaknesses are moderate verbosity—particularly in the framework section where it explains writing fundamentals Claude likely already knows—and a lack of concrete worked examples showing actual content transformations. The failure patterns section is largely redundant with the framework's 'weak' examples.

Suggestions

Add 1-2 concrete before/after examples showing an actual hook rewrite or voice edit, rather than only describing what good and bad look like abstractly.

Trim the framework section by removing explanations of concepts Claude already understands (e.g., what padding is, why specifics beat generalities) and keep only the actionable checklists and patterns.

Consolidate the 'failure patterns' section into the framework dimensions where they're already partially covered, to reduce redundancy.

DimensionReasoningScore

Conciseness

The skill is well-organized but includes some content Claude already knows—like what makes a good hook, what constitutes padding, and general writing advice (e.g., 'read aloud'). The failure patterns section largely restates what was already covered in the framework. Some tightening is possible, but it's not egregiously verbose.

2 / 3

Actionability

The skill provides clear workflows and a concrete output format with markdown and YAML templates, which is good. However, it lacks concrete examples of actual content (e.g., a before/after edit, a sample hook transformation, or a completed brief). The guidance is specific in structure but remains descriptive rather than demonstrative—it tells Claude what good content looks like rather than showing it with worked examples.

2 / 3

Workflow Clarity

Both the 'new pieces' and 'editing existing content' workflows are clearly sequenced with logical ordering (brief → outline → hook → draft → edit → checks). Step 1 for new pieces includes a validation checkpoint ('if the brief is vague, do not write yet'), and the editing workflow has a sensible priority order. The workflows are well-structured for a non-destructive content creation task.

3 / 3

Progressive Disclosure

The skill clearly delineates its scope with 'When to use' and 'When NOT to use' sections that point to other skills. It references two supporting files (content-brief-template.md and content-edit-checklist.md) with clear paths. The main content is appropriately structured as an overview with the detailed checklists and templates offloaded to reference files.

3 / 3

Total

10

/

12

Passed

Description

92%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a strong skill description that clearly articulates what the skill does and when to use it, with an extensive list of natural trigger terms. Its main weakness is potential overlap with other writing-related skills due to some generic triggers like 'edit this' and 'rewrite this'. The description uses proper third-person voice and is well-structured.

DimensionReasoningScore

Specificity

Lists multiple concrete actions: 'write website copy', 'blog content', 'editorial pieces', 'edit existing content for clarity or voice'. Also specifies attention to 'voice, structure, and goal', which adds specificity about how the work is done.

3 / 3

Completeness

Clearly answers both 'what' (write/edit website copy, blog content, editorial pieces with attention to voice, structure, and goal) and 'when' (explicit 'Use this skill whenever...' clause plus detailed trigger list and additional contextual triggers like outlined content needing to be written).

3 / 3

Trigger Term Quality

Excellent coverage of natural trigger terms users would say: 'write a blog post', 'draft an article', 'write copy for', 'edit this', 'rewrite this', 'write content', 'write a guide', 'draft a how-to', 'write web copy'. These are highly natural phrases users would actually type.

3 / 3

Distinctiveness Conflict Risk

While the description is fairly specific to content writing and editing, terms like 'edit this', 'rewrite this', and 'write content' are quite broad and could easily overlap with skills for technical writing, email drafting, marketing copy, or general text editing. The domain of 'website copy, blog content, editorial pieces' helps but doesn't fully prevent conflicts.

2 / 3

Total

11

/

12

Passed

Validation

90%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation10 / 11 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

10

/

11

Passed

Repository
rampstackco/claude-skills
Reviewed

Table of Contents

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