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funnel-flow-architecture

Architecting cross-tool conversion flows that match audience and stage. Landing page to lead magnet to nurture sequence to offer to advanced funnels. Honest about silo-funnels (every tool standalone), kitchen-sink-funnels (every audience squeezed through one path), and matched-funnels (architecture matched to audience-and-stage) patterns. Triggers on funnel design, conversion architecture, marketing funnel, growth funnel, lifecycle architecture, nurture sequence design, multi-tool funnel orchestration. Also triggers when the team's growth tools are working individually but not together, when audience segments share one nurture path, or when a funnel is being architected from scratch.

51

Quality

56%

Does it follow best practices?

Impact

No eval scenarios have been run

SecuritybySnyk

Passed

No known issues

Optimize this skill with Tessl

npx tessl skill review --optimize ./skills/funnel-flow-architecture/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

20%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill reads as a thought-leadership essay on funnel architecture philosophy rather than an actionable skill for Claude. It is extremely verbose, repeating core concepts multiple times across sections and two closing sections. It lacks any concrete artifacts—no templates, no example architectures, no diagrams, no specific tool configurations, no code—making it difficult for Claude to produce tangible outputs when this skill is triggered.

Suggestions

Cut content by 50-60%: remove explanations of basic marketing concepts (stages, segmentation dimensions, entry point types), eliminate the second closing section, and reduce each section to a brief principle + pointer to the reference file.

Add concrete, actionable artifacts: include a sample funnel architecture diagram (ASCII or markdown table), a segment-matrix template, and a specific example of a tool-to-funnel mapping document that Claude can adapt.

Add a clear step-by-step workflow with validation: e.g., '1. Define segments (output: segment matrix table) → 2. Map entry points (output: routing table) → 3. Validate: confirm each segment has a distinct nurture path → 4. Document cross-tool data flow → 5. Define architecture-level metrics'.

Move detailed descriptions of each pattern (silo, kitchen-sink, matched, anti-patterns) into reference files and keep only the litmus-test diagnostic inline.

DimensionReasoningScore

Conciseness

Extremely verbose at ~300+ lines. Extensive explanations of concepts Claude already understands (what audience segmentation is, what awareness/consideration/decision stages are, what entry points are). Heavy repetition of the silo/kitchen-sink/matched framing throughout. Two closing sections that largely repeat the same message. The content could be cut by 60-70% without losing actionable value.

1 / 3

Actionability

No concrete code, commands, templates, or executable examples anywhere. The 'worked example' is a narrative description rather than an actionable artifact. The 12-consideration framework is a checklist of abstract principles, not specific steps with concrete outputs. A practitioner reading this would understand the philosophy but not know exactly what to produce or how.

1 / 3

Workflow Clarity

The 12-consideration framework provides a reasonable checklist for auditing or designing funnel architecture, and the refine-vs-redesign section offers decision criteria. However, there is no clear sequenced workflow with validation checkpoints—no 'do step 1, verify X, then step 2' pattern. The litmus test in the silo/kitchen-sink/matched section is a useful diagnostic but is not integrated into a step-by-step process.

2 / 3

Progressive Disclosure

Good use of references to 9 external files with clear one-level-deep links and descriptive labels. However, the main SKILL.md contains far too much inline content that could be in those reference files—each major section essentially previews the reference file's content at length rather than providing a concise overview and pointing to the reference. No bundle files were provided to verify the references exist.

2 / 3

Total

6

/

12

Passed

Description

92%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a strong description that clearly articulates specific capabilities around funnel architecture with well-defined patterns and comprehensive trigger terms. The inclusion of both keyword triggers and situational triggers ('when growth tools are working individually but not together') is particularly effective. Minor weakness is potential overlap with adjacent marketing skills, though the cross-tool orchestration focus provides reasonable distinctiveness.

DimensionReasoningScore

Specificity

Lists multiple concrete actions and patterns: landing page to lead magnet to nurture sequence to offer, identifies three specific architectural patterns (silo-funnels, kitchen-sink-funnels, matched-funnels), and describes specific conversion flow design activities.

3 / 3

Completeness

Clearly answers both 'what' (architecting cross-tool conversion flows, matching audience and stage, identifying funnel patterns) and 'when' (explicit trigger terms listed, plus situational triggers like when tools aren't working together or when a funnel is being built from scratch).

3 / 3

Trigger Term Quality

Excellent coverage of natural trigger terms including 'funnel design', 'conversion architecture', 'marketing funnel', 'growth funnel', 'nurture sequence design', 'multi-tool funnel orchestration', plus situational triggers like 'growth tools not working together' that match how users would describe their problems.

3 / 3

Distinctiveness Conflict Risk

While the funnel architecture focus is fairly specific, terms like 'marketing funnel', 'growth funnel', and 'nurture sequence' could overlap with general marketing strategy skills, email marketing skills, or individual tool-specific skills. The cross-tool orchestration angle helps but doesn't fully eliminate overlap risk.

2 / 3

Total

11

/

12

Passed

Validation

90%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation10 / 11 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

10

/

11

Passed

Repository
rampstackco/claude-skills
Reviewed

Table of Contents

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