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programmatic-seo

How to design and run a programmatic SEO program that produces durable traffic instead of penalty-bait. Data source identification, template design, schema patterns, quality control at scale, internal linking architecture, crawl budget management, AEO/GEO for programmatic pages, refresh discipline, and the make-or-break question of whether pSEO is the right answer for your program at all. Triggers on programmatic SEO, pSEO, scaled content, page generation, template SEO, location pages, comparison pages, directory site, listing site, scaled landing pages, programmatic content. Also triggers when a content set is not ranking, has been hit by an algorithm update, or when a team is considering pSEO as a growth lever.

60

Quality

71%

Does it follow best practices?

Impact

No eval scenarios have been run

SecuritybySnyk

Passed

No known issues

Optimize this skill with Tessl

npx tessl skill review --optimize ./skills/programmatic-seo/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

42%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This is a comprehensive strategic guide for programmatic SEO that excels at progressive disclosure and provides useful decision frameworks and quality thresholds. However, it is significantly too verbose—repeating themes about quality discipline and pSEO's reputation throughout, explaining concepts Claude already knows, and spending excessive tokens on framing and positioning. It also lacks concrete executable artifacts (example schemas, template code, JSON-LD examples, automation scripts) that would make it truly actionable rather than advisory.

Suggestions

Cut the content by 40-50%: remove the opening reputation discussion, the lengthy 'What this skill is for' skill-boundary section, and the repeated 'quality at scale' refrains throughout each section. Trust Claude to understand the importance without restating it in every section.

Add concrete executable examples: include a sample JSON-LD schema for a programmatic page, an example data schema with 15+ fields, a sample template HTML structure showing the above-the-fold answer pattern, and an example sitemap segmentation structure.

Add a clear sequenced workflow with gates: transform the 12 considerations into a numbered implementation workflow with explicit go/no-go checkpoints (e.g., 'Step 1: Validate data source → if fewer than 15 fields, STOP → Step 2: Design schema → validate with sample render → Step 3: ...').

Include an example automated QC check script or at minimum a concrete checklist with specific pass/fail criteria (e.g., 'word count > 300, internal links >= 5, JSON-LD validates against schema.org, no duplicate title tags within set').

DimensionReasoningScore

Conciseness

The skill is extremely verbose at ~3000+ words. It repeatedly explains concepts Claude already understands (what pSEO is, what data sources are, what internal linking is), restates the same points multiple times (the 'quality at scale' theme is hammered in nearly every section), and includes extensive framing/positioning text ('This skill is the playbook...', 'The honest framing...') that doesn't add actionable value. The opening paragraphs explaining pSEO's reputation and the 'What this skill is for' section with its lengthy skill-boundary delineation are particularly wasteful.

1 / 3

Actionability

The skill provides specific guidance with concrete numbers (50-200 pages per audit, 5% failure threshold, 15+ fields per record, top-200-word answer) and clear criteria, which is useful. However, it lacks any executable code, commands, or copy-paste-ready artifacts. There are no example schemas, no example template HTML/markup, no example JSON-LD, no example sitemap structure, no example automated check scripts. It describes what to do at a strategic level but doesn't show how to implement any of it technically.

2 / 3

Workflow Clarity

The 12-consideration framework at the end provides a reasonable checklist, and individual sections describe processes (sampling strategy, template migration, pruning lifecycle). However, there is no clear end-to-end sequenced workflow with explicit validation checkpoints and feedback loops. The quality control section mentions a 5% failure threshold that halts generation, which is a good checkpoint, but the overall process of designing and launching a pSEO program is presented as a collection of considerations rather than a sequenced workflow with explicit gates.

2 / 3

Progressive Disclosure

The skill has excellent progressive disclosure structure. The main file serves as a clear overview with each major section providing key principles and then pointing to a dedicated reference file (10 reference files total) via well-signaled, one-level-deep links. The reference file listing at the end provides a clean navigation index with descriptions. The content is appropriately split between overview and detail.

3 / 3

Total

8

/

12

Passed

Description

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a strong skill description that excels across all dimensions. It provides comprehensive specificity with numerous concrete capabilities, includes excellent trigger term coverage with both keyword-based and situational triggers, clearly answers both what and when, and occupies a distinct niche unlikely to conflict with other skills. The only minor note is the use of second person 'your' in one phrase, but it's used in context of describing the skill's scope rather than addressing the user directly.

DimensionReasoningScore

Specificity

Lists multiple specific concrete actions: data source identification, template design, schema patterns, quality control at scale, internal linking architecture, crawl budget management, AEO/GEO for programmatic pages, refresh discipline, and strategic evaluation of whether pSEO is appropriate.

3 / 3

Completeness

Clearly answers both 'what' (design and run programmatic SEO programs with specific sub-capabilities listed) and 'when' (explicit trigger terms via 'Triggers on...' and 'Also triggers when...' clauses covering both keyword-based and situational triggers).

3 / 3

Trigger Term Quality

Excellent coverage of natural terms users would say: 'programmatic SEO', 'pSEO', 'scaled content', 'page generation', 'template SEO', 'location pages', 'comparison pages', 'directory site', 'listing site', 'scaled landing pages', 'programmatic content', plus situational triggers like 'algorithm update' and 'not ranking'.

3 / 3

Distinctiveness Conflict Risk

Highly distinctive niche focused specifically on programmatic/scaled SEO, which is clearly distinguishable from general SEO, content strategy, or web development skills. The specific triggers like 'pSEO', 'template SEO', 'location pages', and 'directory site' create a clear, non-overlapping domain.

3 / 3

Total

12

/

12

Passed

Validation

90%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation10 / 11 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

10

/

11

Passed

Repository
rampstackco/claude-skills
Reviewed

Table of Contents

Is this your skill?

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