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programmatic-seo

How to design and run a programmatic SEO program that produces durable traffic instead of penalty-bait. Data source identification, template design, schema patterns, quality control at scale, internal linking architecture, crawl budget management, AEO/GEO for programmatic pages, refresh discipline, and the make-or-break question of whether pSEO is the right answer for your program at all. Triggers on programmatic SEO, pSEO, scaled content, page generation, template SEO, location pages, comparison pages, directory site, listing site, scaled landing pages, programmatic content. Also triggers when a content set is not ranking, has been hit by an algorithm update, or when a team is considering pSEO as a growth lever.

74

Quality

Does it follow best practices?

Impact

No eval scenarios have been run

SecuritybySnyk

Passed

No known issues

SKILL.md
Quality
Evals
Security

Quality

Content

85%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, highly actionable strategist playbook with clear workflows, explicit quality-control feedback loops, and exemplary one-level-deep progressive disclosure backed by real reference files. Its only weakness is mild verbosity from rhetorical framing and repeated refrains that could be trimmed without losing meaning.

Suggestions

Trim rhetorical framing (e.g., the Zillow/Airbnb/TripAdvisor reputation paragraphs and 'billion-dollar traffic engines' / 'lost 80% of traffic' lines) to reduce tokens without losing the actionable guidance.

De-duplicate the repeated refrain 'The reputation problem is not pSEO; it is pSEO without underlying value' so it appears once rather than several times across sections.

Condense the 'What this skill is for' sister-skill mapping, which restates scope distinctions already implicit in the description and the 'When pSEO is the right answer' framing.

DimensionReasoningScore

Conciseness

The body never explains basics Claude already knows and is opinionated, but it carries rhetorical framing ('Sites like Zillow, Airbnb... built billion-dollar traffic engines... lost 80% of their traffic') and repeats the same refrain ('The reputation problem is not pSEO; it is pSEO without underlying value') multiple times, so it could be tightened; not score 1 because it avoids concept teaching, not 3 because of the padding.

2 / 3

Actionability

Provides concrete, decision-ready thresholds ('50 to 200 pages per audit cycle', '5 to 15 internal links per page', '5 fields is thin, 15 to 20 competent, 30+ deep', 'more than 5% fail... halt new generation'), which is the instruction-skill equivalent of copy-paste-ready guidance.

3 / 3

Workflow Clarity

The 12-consideration framework is a clearly sequenced design/audit workflow terminating in a defined output (a pSEO design document), with explicit feedback loops for a batch/scale operation ('halt new generation and fix the template or data', cohort drift investigation, crawl-rate-plateau diagnosis).

3 / 3

Progressive Disclosure

SKILL.md is an overview with each topic section ending in a single one-level-deep 'Detail in [references/...md]' link, plus a consolidated 'Reference files' index; all ten referenced files exist, so navigation is well-signaled and one level deep.

3 / 3

Total

11

/

12

Passed

Description

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, specific, third-person description that explicitly states both capabilities and trigger conditions with broad natural keyword coverage and a clear niche. The only minor risk is length, but every clause earns its place and it stays within the rubric's clarity preference.

DimensionReasoningScore

Specificity

Lists nine concrete capability areas ('Data source identification, template design, schema patterns, quality control at scale, internal linking architecture, crawl budget management, AEO/GEO..., refresh discipline'), matching the multiple-specific-actions anchor rather than the partial-coverage anchor below.

3 / 3

Completeness

Explicitly answers both what (the capability list) and when ('Triggers on...' and 'Also triggers when a content set is not ranking, has been hit by an algorithm update, or when a team is considering pSEO'), satisfying the explicit-triggers anchor; not capped at 2 since the 'when' is explicit, not implied.

3 / 3

Trigger Term Quality

'Triggers on programmatic SEO, pSEO, scaled content, page generation, template SEO, location pages, comparison pages, directory site, listing site, scaled landing pages' plus situational triggers covers the natural phrasings a user would actually say, matching the good-coverage anchor.

3 / 3

Distinctiveness Conflict Risk

Scoped narrowly to programmatic SEO with niche triggers (pSEO, location/comparison/directory/listing pages) and a make-or-break framing, giving it a clear niche unlikely to collide with adjacent skills.

3 / 3

Total

12

/

12

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
rampstackco/claude-skills
Reviewed

Table of Contents

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