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seo-backlink-audit

Audit a backlink profile using Ahrefs MCP data: profile health, anchor text distribution, toxic link identification, lost link reclamation, and gap analysis against competitors. Use this skill when reviewing backlink health, scoping a disavow project, recovering from a manual action, planning link building, or doing M&A due diligence on a property's link equity. Triggers on backlink audit, link profile, toxic links, disavow, anchor text analysis, lost links, link reclamation, referring domains, link gap. Also triggers when traffic decline correlates with link loss or when an unnatural link warning appears in Search Console.

75

Quality

93%

Does it follow best practices?

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

87%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, concise audit methodology with strong progressive disclosure via one clearly signaled reference file. Its main weakness is workflow clarity: the linear 10-step process omits explicit validation checkpoints for batch/destructive operations like bulk domain triage and disavow submission.

Suggestions

Add explicit validation checkpoints to the 10-step workflow for destructive/batch steps — e.g., 'Confirm the toxic list against references/toxic-link-criteria.md before building the disavow file' and 'Verify the competitor set is strategy-comparable before pulling gap data.'

Insert a feedback loop after synthesis: 'If toxic links exceed 20% of referring domains, re-run the bulk triage with stricter keeper thresholds before recommending a disavow.'

Name the specific Ahrefs MCP tool calls required at step 2 (referring domains, anchor text, lost links, competitor overlap) so the baseline data pull is concrete and executable rather than implied.

DimensionReasoningScore

Conciseness

The body is lean, assumes SEO competence (no explanations of what backlinks/DR/disavow are), and every section earns its place; it stays below a 2 only if padded, which it is not.

3 / 3

Actionability

Concrete, specific guidance throughout: named Ahrefs pulls per dimension, anchor/link-type category lists, a 10-step workflow, a defined output format, and a copy-paste-ready disavow file format in the reference; absence of inline code is acceptable for an instruction-only skill.

3 / 3

Workflow Clarity

The 10-step workflow is well-sequenced but lacks explicit validation checkpoints/feedback loops, and the audit involves batch (thousands of domains) and destructive (disavow) operations, which per the rubric caps workflow clarity at 2; not a 1 because the sequence itself is clear.

2 / 3

Progressive Disclosure

SKILL.md is an overview that defers the detailed toxic-link decision framework to a single, clearly signaled, one-level-deep reference ("Use the criteria in references/toxic-link-criteria.md"), with the heavy disavow format and triage rounds kept out of the main body.

3 / 3

Total

11

/

12

Passed

Description

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, third-person description that names concrete capabilities, provides an explicit "Use when..." trigger clause, and lists natural trigger terms plus secondary correlation-based triggers. It clearly separates itself from sibling SEO-audit skills.

DimensionReasoningScore

Specificity

Lists multiple concrete audit actions: "profile health, anchor text distribution, toxic link identification, lost link reclamation, and gap analysis against competitors," matching the multi-action anchor rather than the single-domain score-2 example.

3 / 3

Completeness

Explicitly answers what (the audit actions) and when ("Use this skill when reviewing backlink health, scoping a disavow project..." plus "Triggers on..."), satisfying the both-what-and-when anchor.

3 / 3

Trigger Term Quality

"Triggers on backlink audit, link profile, toxic links, disavow, anchor text analysis, lost links, link reclamation, referring domains, link gap" plus traffic-decline/unnatural-link-warning conditions gives broad coverage of natural terms a user would actually say.

3 / 3

Distinctiveness Conflict Risk

Scoped to backlink auditing via the Ahrefs MCP with distinct, niche-specific triggers, making it unlikely to fire for adjacent SEO skills; not below 3 because the triggers are explicit and backlink-specific rather than generic.

3 / 3

Total

12

/

12

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
rampstackco/claude-skills
Reviewed

Table of Contents

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