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gtm-strategy

초기 고객 세그먼트, 채널, 런칭 플랜, 메시징을 만든다.

Quality

79%

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SecuritybySnyk

Passed

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tessl review fix ./skills/gtm-strategy/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

92%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

An exemplarily lean instruction-only skill: inputs are enumerated, the output template (segment priorities, first-10 plan, staged channels, 12-week launch calendar, messaging) leaves no ambiguity about the deliverable, and a clearly signaled auxiliary-skill branch covers message testing. The only gap is the absence of a filled example or prioritization heuristics that would calibrate output depth.

DimensionReasoningScore

Conciseness

The body is lean and directive throughout: the persona line ("그로스 마케터처럼 본다... 첫 10명, 첫 100명을 어디서 어떻게 데려올지 쓴다") sets a quality bar rather than explaining concepts Claude already knows, and the rest is an input list, a fill-in output template, and one conditional pointer. Every token earns its place, matching anchor 5.

5 / 5

Actionability

Concrete, executable guidance for an instruction-only skill: a complete output template with specific table schemas (P0/P1/P2 segments with "구매/사용 트리거" and "도달 경로", staged channels with "CAC 가정" and "핵심 KPI", a 12-week plan with "검증 지표", and a 헤드라인/증거/CTA messaging block). It falls short of anchor 5 only because there is no filled example row or prioritization heuristic to calibrate output depth — a minor gap.

4 / 5

Workflow Clarity

This is a single-generation task and the single action is unambiguous: required inputs are enumerated (아이디어 정의서, BMC, 타겟 고객, 창업자의 기존 네트워크, 예산과 시간), the output is fully specified, and there is a clear conditional branch ("메시지 반응이 필요하면 korean-synthetic-consumer의 message-test 모드를 사용한다"). The skill is non-destructive (mutating: false), so no validation loop is required, and the simple-skill exception applies.

5 / 5

Progressive Disclosure

The skill is self-contained with well-organized sections (역할 / 입력 / 출력 형식 / 보조 스킬) and no bundle files exist to inline or split. The only cross-reference is to another skill by name, one level deep and clearly signaled, so the under-50-line exception yields a 5.

5 / 5

Total

19

/

20

Passed

Description

58%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description makes the 'what' concrete by naming four GTM deliverables, and it is largely distinct from adjacent skills. However, it is not self-sufficient for skill selection: it contains no 'when to use' guidance, and the natural trigger terms (GTM, go to market) live only in the separate triggers field rather than in the description itself.

Suggestions

Add an explicit 'Use when...' clause to the description with concrete triggers, e.g. 'Use when the user mentions GTM, go to market, 런칭 전략, or planning early customer acquisition.'

Embed the natural trigger terms 'GTM' / 'go to market' / '출시 전략' directly in the description text so the description itself carries the keywords users actually say, instead of relying solely on the separate triggers field.

Name the domain explicitly at the start of the description (e.g. 'GTM(출시) 전략을 만든다: ...') to sharpen distinctiveness against generic marketing or copywriting skills.

DimensionReasoningScore

Specificity

The description distributes a concrete verb over four specific deliverables — "초기 고객 세그먼트, 채널, 런칭 플랜, 메시징을 만든다" (creates initial customer segments, channels, launch plan, messaging) — matching anchor 4 ('lists several specific actions; minor gaps'). It is not 5 because a single generic verb with no pricing or positioning work isn't comprehensive, and it clearly exceeds anchor 3's '1-2 concrete actions'.

4 / 5

Completeness

The 'what' is clear (creates segments, channels, launch plan, messaging) but the description contains no 'Use when...' clause or equivalent trigger guidance, which per the judging guidelines caps completeness at 3. It is not 2 because the 'what' is concrete and specific, not vague.

3 / 5

Trigger Term Quality

The description carries domain keywords ("고객 세그먼트", "채널", "런칭 플랜", "메시징") but omits the most natural phrases a user would say — 'GTM', 'go to market', '출시 전략' — which exist only in the separate triggers field, not the description. This matches anchor 3 ('some relevant keywords but missing common variations or synonyms'), not 4, since the headline trigger term is absent.

3 / 5

Distinctiveness Conflict Risk

The combination of initial customer segments, channels, launch plan, and messaging points squarely at early-stage GTM planning, so overlap risk is minor and limited to closely related marketing-strategy or copywriting skills ("메시징"). It is not 5 because the description itself carries no distinct trigger phrases and the messaging component overlaps with copywriting skills.

4 / 5

Total

14

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository

retention-corp/road-to-founders

Path

skills/gtm-strategy/SKILL.md

Reviewed

Table of Contents

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