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product-led-growth

Use when asked about "product-led growth", "PLG strategy", "self-serve growth", "freemium model", "free trial design", "product-led sales", "PQL", or "bottoms-up growth". Helps design and optimize product-led growth motions where the product drives acquisition, activation, and monetization. Based on frameworks from Elena Verna and Hila Qu.

Quality

72%

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tessl review fix ./.agents/skills/product-led-growth/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

40%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a well-organized but shallow conceptual overview: it explains what PLG is and when to apply it, yet delivers none of the frameworks or methods the description advertises, leaving Claude to improvise from its own knowledge. Padding ("Domain Context") and a textbook-style definition section spend tokens on what Claude already knows.

Suggestions

Add the actual frameworks the description promises: concrete guidance for freemium vs. trial trade-offs (e.g., time-boxed trial vs. feature-limited freemium decision criteria), a PQL definition methodology with scoring examples, and an activation/conversion diagnosis sequence.

Replace the conceptual 'What It Is' explanation and the filler 'Domain Context' section with actionable content — Claude already knows what product-led growth is; what it needs is the specific framework steps and heuristics from Elena Verna and Hila Qu.

Provide at least one worked example (e.g., diagnosing why free users aren't converting: which usage signals to inspect, how to map them to a PQL threshold, what intervention to try) so the multi-step use cases have a sequence with checkpoints.

DimensionReasoningScore

Conciseness

The "When to Use It" / "When Not to Use It" lists are efficient, but there is padding and unnecessary explanation: "Domain Context" is content-free filler ("a proven product management framework... combines best practices"), and the "What It Is" section re-explains what product-led growth is — a concept Claude already knows given the description's triggers. This fits 'mostly efficient but includes some unnecessary explanation'; it is above level 2 because roughly half the body is tight and useful.

3 / 5

Actionability

Despite promising "frameworks from Elena Verna and Hila Qu", the body contains no actual frameworks or methods — no freemium/trial design steps, no PQL definition approach, no activation or conversion playbook, no examples. The guidance is limited to high-level hints (when to use, tools like "Amplitude, Mixpanel, PostHog", people to follow), matching 'minimal concrete guidance; high-level hints but missing the specific steps to execute'. It is above level 1 only because the use-case checklists and tool pointers give some concrete direction.

2 / 5

Workflow Clarity

There is no execution sequence for any of the seven claimed use cases — nothing tells Claude how to proceed from a user request to a deliverable (e.g., diagnose a conversion problem or design a trial model). The only structure is a rough use/don't-use decision list, which fits 'rough sequence present but many gaps; steps poorly defined'. It is not level 1 because the When to Use / When Not to Use lists at least give an explicit decision flow for when to apply the skill.

2 / 5

Progressive Disclosure

The body is short (~57 lines), cleanly sectioned, with a single one-level-deep external link under "Further Reading" and no nested references or bulky inline content — 'good structure; most content appropriately placed; references mostly clear'. It falls short of 5 due to minor organization gaps: the "Domain Context" and "Input Requirements" sections appear before the H1 title, an odd structure, and the single Further Reading link is not previewed.

4 / 5

Total

11

/

20

Passed

Description

90%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description with an explicit, comprehensive trigger list and a clear third-person statement of what the skill does. The only weakness is that the 'what' clause stays at the level of "design and optimize" rather than naming the specific capabilities (trial design, PQL definition, conversion diagnosis) the skill actually covers.

DimensionReasoningScore

Specificity

The description names the domain and two concrete actions — "Helps design and optimize product-led growth motions" — but does not enumerate the specific capabilities it covers (freemium/trial design, PQL definition, conversion optimization), matching the anchor for 1-2 concrete actions without comprehensive coverage. It is above level 2 because the actions are domain-specific rather than generic, but below level 4 because several covered capabilities from the body are absent.

3 / 5

Completeness

It explicitly answers 'when' with a concrete "Use when asked about..." clause listing trigger phrases, and answers 'what' with "Helps design and optimize product-led growth motions where the product drives acquisition, activation, and monetization". Both parts are explicit with concrete triggers, matching the top anchor; the 'what' is slightly more abstract than the anchor example but is clearly stated, keeping it above level 4.

5 / 5

Trigger Term Quality

It lists eight natural trigger phrases users would actually say — "product-led growth", "PLG strategy", "self-serve growth", "freemium model", "free trial design", "product-led sales", "PQL", "bottoms-up growth" — including the acronym and common synonyms, giving comprehensive coverage. This clearly matches the top anchor; no common variation of the domain's vocabulary is missing.

5 / 5

Distinctiveness Conflict Risk

The triggers ("PQL", "freemium model", "bottoms-up growth", "product-led sales") occupy a clear niche that would not naturally fire for unrelated skills, matching the top anchor for a distinct niche with minimal conflict risk. It is not level 4 because no closely related skill domain shares these specific phrases.

5 / 5

Total

18

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

saski/arnesto

Path

.agents/skills/product-led-growth/SKILL.md

Reviewed

Table of Contents

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