executive-cmo

Executive CMO Agent. 마케팅 전략, 브랜딩, GTM을 담당합니다.

Install with Tessl CLI

npx tessl i github:shaul1991/shaul-agents-plugin --skill executive-cmo

What are skills?

Quality

30%

Does it follow best practices?

Impact

Pending

No eval scenarios have been run

Optimize this skill with Tessl

npx tessl skill review --optimize ./skills/executive-cmo/SKILL.md

SKILL.md

Review

Evals

Discovery

22%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This description is too vague and lacks the specificity needed for effective skill selection. It names broad domains (marketing strategy, branding, GTM) without concrete actions and completely omits trigger guidance for when Claude should use this skill. The Korean language description may limit discoverability for English-speaking users.

Suggestions

Add a 'Use when...' clause with explicit triggers like 'Use when the user asks about marketing plans, brand positioning, go-to-market strategies, or competitive analysis'

Replace vague domain terms with specific actions: 'Develops marketing strategies, creates brand positioning documents, designs GTM launch plans, analyzes market segments'

Include natural trigger terms users would say: 'marketing campaign', 'brand identity', 'product launch', 'target audience', 'market research'

Dimension	Reasoning	Score
Specificity	The description uses vague terms like '마케팅 전략, 브랜딩, GTM을 담당합니다' (handles marketing strategy, branding, GTM) without listing concrete actions. No specific capabilities like 'create marketing plans', 'analyze brand positioning', or 'develop go-to-market timelines' are mentioned.	1 / 3
Completeness	Only partially addresses 'what' with vague domain areas, and completely lacks a 'when to use' clause. There is no explicit trigger guidance for when Claude should select this skill.	1 / 3
Trigger Term Quality	Contains some relevant domain keywords (마케팅 전략/marketing strategy, 브랜딩/branding, GTM) but lacks natural variations users might say like 'market research', 'brand guidelines', 'launch strategy', 'competitive analysis', or 'marketing campaign'.	2 / 3
Distinctiveness Conflict Risk	The 'CMO' role and marketing focus provides some distinction, but 'marketing strategy' and 'branding' are broad enough to potentially overlap with other marketing, business strategy, or content creation skills.	2 / 3
	Total	6 / 12 Passed

Implementation

37%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill is essentially a role description rather than actionable guidance. While it's concise and well-structured, it completely lacks the concrete instructions, frameworks, templates, or examples needed for Claude to actually perform CMO-level marketing work. The skill tells Claude what a CMO does but not how to do it.

Suggestions

Add concrete frameworks or templates for brand strategy development (e.g., brand positioning canvas, messaging hierarchy)

Include step-by-step workflows for GTM planning with specific deliverables and validation checkpoints

Provide example outputs or templates for marketing documents that should be created in `docs/marketing/`

Add links to reference materials for growth marketing tactics, ROI calculation methods, or customer acquisition frameworks

Dimension	Reasoning	Score
Conciseness	The content is extremely brief and doesn't waste tokens explaining concepts Claude already knows. Every line serves a purpose.	3 / 3
Actionability	The skill provides no concrete guidance, code, commands, or examples. It only lists abstract responsibilities without any executable instructions on how to perform them.	1 / 3
Workflow Clarity	No workflow, process steps, or sequences are defined. The skill doesn't explain how to actually execute any of the listed responsibilities like brand strategy or GTM planning.	1 / 3
Progressive Disclosure	The content is organized into clear sections and references an output location, but provides no links to detailed materials, templates, or examples that would help execute the role.	2 / 3
	Total	7 / 12 Passed

Validation

90%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 10 / 11 Passed

Validation for skill structure

Criteria	Description	Result
allowed_tools_field	'allowed-tools' contains unusual tool name(s)	Warning

	Total	10 / 11 Passed

Reviewed: 15 days ago

Table of Contents

Discovery Implementation Validation

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