content-marketer

Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing.

Install with Tessl CLI

npx tessl i github:sickn33/antigravity-awesome-skills --skill content-marketer

What are skills?

1.15x

Quality

20%

Does it follow best practices?

Impact

91%

1.15x

Average score across 3 eval scenarios

Optimize this skill with Tessl

npx tessl skill review --optimize ./skills/content-marketer/SKILL.md

SKILL.md

Review

Evals

Quality

Discovery

32%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description suffers from marketing buzzword overload ('elite', 'AI-powered', 'omnichannel', 'data-driven') without providing concrete actionable capabilities. It completely lacks trigger guidance for when Claude should use this skill, and the vague language makes it difficult to distinguish from other marketing-related skills.

Suggestions

Add an explicit 'Use when...' clause with natural trigger terms like 'blog post', 'content calendar', 'SEO keywords', 'marketing copy', or 'content strategy'

Replace buzzwords with specific concrete actions (e.g., 'Creates blog posts, develops content calendars, optimizes headlines for SEO, analyzes content performance metrics')

Remove first-person-adjacent framing ('strategist specializing') and use third person action verbs (e.g., 'Develops content marketing strategies, creates SEO-optimized articles...')

Dimension	Reasoning	Score
Specificity	Names the domain (content marketing) and lists some actions (content creation, distribution, SEO optimization, performance marketing), but uses buzzword-heavy language like 'elite', 'AI-powered', 'omnichannel', and 'data-driven' rather than concrete specific actions.	2 / 3
Completeness	Describes what the skill does (content marketing strategy) but completely lacks any 'Use when...' clause or explicit trigger guidance for when Claude should select this skill.	1 / 3
Trigger Term Quality	Contains some relevant keywords like 'content marketing', 'SEO', and 'content creation' that users might say, but relies heavily on jargon ('omnichannel', 'data-driven performance marketing') and misses common variations users would naturally use.	2 / 3
Distinctiveness Conflict Risk	The combination of content marketing + SEO + distribution provides some specificity, but terms like 'content creation' and 'performance marketing' are broad enough to potentially overlap with general marketing, SEO-specific, or analytics skills.	2 / 3
	Total	7 / 12 Passed

Implementation

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill reads as a persona description or capability list rather than actionable instructions. It extensively catalogs marketing concepts and tools Claude already understands without providing any concrete templates, code examples, or specific workflows. The content would be more effective as a brief overview pointing to specific playbooks for each marketing task.

Suggestions

Replace capability lists with concrete templates (e.g., actual email sequence structure, blog post outline format, social media post templates with character counts)

Add executable examples: specific prompts for AI tools, actual schema markup code, sample editorial calendar structure

Convert the 10-step 'Response Approach' into specific workflows with validation checkpoints (e.g., 'Before publishing, verify: keyword density 1-2%, meta description under 160 chars, all images have alt text')

Move detailed capability lists to separate reference files and keep SKILL.md as a concise quick-start guide with links to specific playbooks

Dimension	Reasoning	Score
Conciseness	Extremely verbose with extensive lists of capabilities, tools, and concepts Claude already knows. The content reads like a job description or marketing brochure rather than actionable instructions, with massive padding explaining general marketing concepts.	1 / 3
Actionability	No concrete code, commands, or executable examples. The entire skill consists of abstract descriptions like 'Advanced keyword research' and 'AI-powered subject line optimization' without any specific steps, templates, or copy-paste ready content.	1 / 3
Workflow Clarity	The 'Response Approach' section lists 10 vague steps like 'Analyze target audience' and 'Research competition' without any concrete validation checkpoints, specific tools to use, or feedback loops for error recovery.	1 / 3
Progressive Disclosure	References `resources/implementation-playbook.md` for detailed examples, which is appropriate structure. However, the main content is a monolithic wall of bullet points that could be better organized into separate reference files.	2 / 3
	Total	5 / 12 Passed

Validation

90%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 10 / 11 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	10 / 11 Passed

Reviewed: 1 day ago

Table of Contents

Discovery Implementation Validation

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.