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ai-cold-outreach

When the user wants to build an AI-powered outreach system, write cold emails, improve deliverability, or scale personalized outreach. Also use when the user mentions 'cold email,' 'cold outreach,' 'outreach automation,' 'Instantly,' 'Smartlead,' 'Clay,' 'email sequences,' 'deliverability,' 'personalization at scale,' 'reply rate,' or 'outreach stack.' This skill covers the complete AI cold outreach system from signal detection through conversion. Do NOT use for technical implementation, code review, or software architecture.

70

Quality

85%

Does it follow best practices?

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

75%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A domain-expert skill with outstanding actionability — concrete numbers, formulas, templates, and staged protocols Claude could not invent — and a well-sequenced six-stage workflow with real validation gates and a sensible two-file reference split. Its main weakness is conciseness: a 460-line body that inlines comparison tables, diagrams, and benchmark detail the existing references could absorb, plus a missing explicit mid-campaign monitoring loop.

Suggestions

Move the full Instantly vs. Smartlead comparison table, the enrichment waterfall diagram, and the detailed benchmark tables into references/benchmarks-deliverability-tactics.md, keeping only the decision framework inline in SKILL.md.

Replace the decorative six-stage ASCII box diagram with a one-line pipeline summary (Signal → Enrichment → Personalization → Sequencing → Sending → Follow-up); the tables under each stage already carry the content.

Add an explicit mid-campaign validation loop to Stage 5, e.g., 'Daily: check bounce rate (pause all sends if >2%) and reply rate (recalibrate first lines if <3% after 200 sends),' to complete the workflow's feedback loop.

DimensionReasoningScore

Conciseness

Much of the content is dense, non-obvious domain data that earns its tokens (warmup ramp tables, DMARC staging, per-mailbox limits), but the ~460-line body inlines bulk detail that belongs in the existing reference files — a 20-row Instantly vs. Smartlead comparison table, decorative ASCII pipeline diagram, and full waterfall flowchart. This 'mostly efficient but includes sections that could be tightened or offloaded' matches the 3 anchor rather than 4.

3 / 5

Actionability

Fully executable guidance: exact formulas ('Daily volume target / 150 = domains needed (round up), Add 30-50% for rotation reserve'), specific limits ('Cold emails 25-30/day, Never exceed 40'), a staged DMARC rollout (p=none → quarantine → reject with rua reporting), a copy-paste Clay AI prompt, good/bad example emails with failure analysis, and a platform decision tree. Coverage of common cases is thorough.

5 / 5

Workflow Clarity

The six-stage pipeline is clearly sequenced with a Before-Starting discovery gate, and batch-operation risk is addressed with validation checkpoints ('Run every email through verification... Bounce rate must stay under 2%,' 'Never jump straight to p=reject,' 'Run for 14-21 days before cold sends') plus a Troubleshooting section for error recovery. It falls short of 5 only because there is no explicit mid-campaign monitor/adjust feedback loop (e.g., check bounce and reply rates daily and pause if thresholds are exceeded).

4 / 5

Progressive Disclosure

Two real, clearly signaled one-level-deep references exist at natural breakpoints ('For benchmarks, deliverability playbook... read references/benchmarks-deliverability-tactics.md'; 'For checklists, benchmarks, and discovery questions read references/quick-reference.md'), both verified to exist. Not a 5 because substantial bulk detail (the platform comparison table, enrichment waterfall, and full benchmark tables) remains inline in SKILL.md rather than being split out.

4 / 5

Total

16

/

20

Passed

Description

95%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: concrete actions, an explicit 'Use when' trigger clause with a rich list of natural user phrases including tool names, and a Do-NOT-use boundary clause. The only minor weakness is that the capability summary sentence remains somewhat high-level relative to the detailed body content.

DimensionReasoningScore

Specificity

Lists several concrete actions ('build an AI-powered outreach system, write cold emails, improve deliverability, or scale personalized outreach') but the summary 'covers the complete AI cold outreach system from signal detection through conversion' stays high-level, leaving minor coverage gaps that keep it below the comprehensive 5 anchor.

4 / 5

Completeness

Explicitly answers both: what ('build an AI-powered outreach system, write cold emails, improve deliverability, or scale personalized outreach... from signal detection through conversion') and when ('When the user wants to...' and 'Also use when the user mentions...'), with concrete trigger phrases — the exact 5 anchor pattern.

5 / 5

Trigger Term Quality

Comprehensive natural trigger coverage: 'cold email,' 'cold outreach,' 'outreach automation,' 'email sequences,' 'deliverability,' 'personalization at scale,' 'reply rate,' 'outreach stack,' plus tool names users actually say ('Instantly,' 'Smartlead,' 'Clay'). These are exactly the phrases a user would naturally say when needing this skill.

5 / 5

Distinctiveness Conflict Risk

Clear cold-outreach niche with distinct tool-specific triggers, reinforced by an explicit exclusion clause ('Do NOT use for technical implementation, code review, or software architecture') that minimizes wrong-skill triggering.

5 / 5

Total

19

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
tech-leads-club/agent-skills
Reviewed

Table of Contents

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