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gtm-engineering

When the user wants to build GTM automation with code, design workflow architectures, use AI agents for GTM tasks, or implement the 'architecture over tools' principle. Also use when the user mentions 'GTM engineering,' 'GTM automation,' 'n8n,' 'Make,' 'Zapier,' 'workflow automation,' 'Clay API,' 'instruction stacks,' 'AI agents for GTM,' or 'revenue automation.' This skill covers technical GTM infrastructure from workflow design through agent orchestration. Do NOT use for technical implementation, code review, or software architecture.

53

Quality

58%

Does it follow best practices?

Impact

No eval scenarios have been run

SecuritybySnyk

Advisory

Suggest reviewing before use

Optimize this skill with Tessl

npx tessl skill review --optimize ./packages/skills-catalog/skills/(gtm)/gtm-engineering/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Discovery

82%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description has strong trigger term coverage with many specific tool names and domain phrases, and it clearly addresses both 'what' and 'when' with explicit guidance including exclusions. However, the actual capabilities described are somewhat abstract rather than listing concrete actions, and the contradiction between 'build GTM automation with code' and 'Do NOT use for technical implementation' creates confusion about the skill's boundaries.

Suggestions

Replace abstract capability phrases like 'implement the architecture over tools principle' with concrete actions such as 'design n8n/Make/Zapier workflow diagrams, plan Clay API enrichment pipelines, architect multi-step AI agent sequences'

Clarify the apparent contradiction between 'build GTM automation with code' and 'Do NOT use for technical implementation' — specify what level of technical work this skill covers vs. what should go to another skill

DimensionReasoningScore

Specificity

The description names the domain (GTM automation) and mentions some actions like 'build GTM automation with code,' 'design workflow architectures,' and 'use AI agents for GTM tasks,' but these are somewhat abstract rather than concrete, specific actions. Terms like 'architecture over tools principle' and 'instruction stacks' hint at specifics but aren't fully explained as concrete capabilities.

2 / 3

Completeness

The description clearly answers both 'what' (build GTM automation, design workflow architectures, use AI agents for GTM tasks, implement architecture over tools principle) and 'when' (explicit trigger terms listed with 'Use when' and 'Also use when' clauses, plus a 'Do NOT use' exclusion clause).

3 / 3

Trigger Term Quality

Excellent coverage of natural trigger terms users would say: 'GTM engineering,' 'GTM automation,' 'n8n,' 'Make,' 'Zapier,' 'workflow automation,' 'Clay API,' 'instruction stacks,' 'AI agents for GTM,' 'revenue automation.' These are specific tool names and domain phrases that users would naturally mention.

3 / 3

Distinctiveness Conflict Risk

The description carves out a niche around GTM automation and lists specific tools, but there's potential overlap with general workflow automation or AI agent skills. The 'Do NOT use for technical implementation, code review, or software architecture' exclusion helps, but the boundary between 'GTM automation with code' and 'technical implementation' is confusing and could cause conflicts.

2 / 3

Total

10

/

12

Passed

Implementation

35%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill is comprehensive but severely over-engineered for its purpose as an instruction file for Claude. It spends significant tokens on background knowledge (role definitions, career trajectories, platform pricing tables) that Claude already knows or that should be in reference files. The architectural frameworks are valuable but lack executable, concrete implementation guidance—there are no code snippets, API calls, or workflow configuration examples that Claude could directly use.

Suggestions

Cut sections 1 (GTM Engineer Role) and the career trajectory content entirely—Claude doesn't need role definitions or career advice to build automations. Move platform comparison tables to a reference file.

Add executable code examples: a sample n8n workflow JSON, a Make scenario configuration, a Python script for enrichment waterfall logic, or webhook handler templates that Claude can adapt.

Move the detailed platform comparison tables and role comparison matrices to `references/platform-comparison.md` and keep only the decision tree in the main SKILL.md.

Add explicit validation checkpoints to the workflow: e.g., 'After designing the instruction stack, verify each layer has concrete data (not placeholders) before proceeding to implementation.'

DimensionReasoningScore

Conciseness

Extremely verbose at 300+ lines. Explains concepts Claude already knows (what GTM engineers do, career trajectories, role comparisons). The role definition table, career trajectory section, and extensive platform comparison tables are reference material that bloats the instruction stack. Much of this is general knowledge rather than actionable instruction.

1 / 3

Actionability

Provides structured frameworks (instruction stack layers, decision trees, platform comparisons) and some concrete patterns (persistent context schema, feedback loop table), but lacks executable code examples, specific API calls, or copy-paste-ready workflow configurations. The examples section gives high-level summaries rather than concrete implementations.

2 / 3

Workflow Clarity

The 'Before Starting' discovery checklist and instruction stack layers provide a clear sequence for designing GTM automation. However, there are no explicit validation checkpoints or feedback loops in the actual workflow of building automations. The troubleshooting section helps but doesn't integrate into a step-by-step build process with verification gates.

2 / 3

Progressive Disclosure

References `references/implementation-guide.md` and `references/quick-reference.md` for detailed content, which is good progressive disclosure. However, no bundle files were provided to verify these exist, and the main SKILL.md itself contains enormous amounts of content (role definitions, platform comparisons, career trajectories) that should have been moved to reference files rather than kept inline.

2 / 3

Total

7

/

12

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation11 / 11 Passed

Validation for skill structure

No warnings or errors.

Repository
tech-leads-club/agent-skills
Reviewed

Table of Contents

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