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gtm-metrics

When the user wants to define GTM metrics, build a metrics dashboard, measure pipeline efficiency, or track AI product performance. Also use when the user mentions 'GTM metrics,' 'revenue latency,' 'pipeline metrics,' 'TTFV,' 'time-to-first-value,' 'data health,' 'attribution,' 'conversion rate,' 'CAC,' 'LTV,' 'NRR,' 'GTM dashboard,' 'magic number,' 'pipeline velocity,' or 'funnel metrics.' This skill covers GTM measurement from metric selection through dashboard design, including AI-specific cost metrics, attribution models, and weekly review cadences. Do NOT use for technical implementation, code review, or software architecture.

67

Quality

80%

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tessl review fix ./packages/skills-catalog/skills/(gtm)/gtm-metrics/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

63%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A thorough, genuinely data-rich reference with strong actionability (formulas, thresholds, tiered actions, agendas) and decent workflow structure, but it underuses progressive disclosure: all detail lives inline in one long SKILL.md, and time-sensitive statistics plus some standard marketing-knowledge explanation pad the token budget. Splitting benchmark tables into reference files would address the two weakest dimensions at once.

Suggestions

Move the benchmark tables (NRR by stage, growth rate benchmarks, attribution model comparison, tool selection) into one-level-deep reference files (e.g. references/benchmarks.md, references/attribution.md), keeping SKILL.md as a concise overview with clearly signaled links.

Isolate time-sensitive statistics ('26% in 2025-2026', '42% usage-based adoption in 2025', 'CAC up 14%') into a single dated benchmarks section or reference file so they can be updated without rewriting guidance, per the conciseness guideline on time-sensitive information.

Trim standard-knowledge explanation (definitions of first-touch/last-touch attribution, the leading-vs-lagging concept) down to the skill-specific mappings and targets, keeping the token spend on data Claude does not already know.

DimensionReasoningScore

Conciseness

The body is mostly dense, non-obvious data (benchmark targets like 'median 8.6; top performers 5-7' CAC payback, decay rates, stage-tiered NRR), but at ~430 lines everything is inlined, time-sensitive stats ('median B2B SaaS growth rate has settled to 26% in 2025-2026', '42% of SaaS companies use consumption-based pricing in 2025') are not isolated, and sections like attribution model definitions and the leading-vs-lagging concept largely restate knowledge Claude already has. Mostly efficient but could be tightened, rather than the 'minor instances of over-explanation' anchor.

3 / 5

Actionability

Guidance is highly concrete and executable for an instruction-only skill: explicit formulas ('Data Health Score = (Completeness * 0.35) + (Accuracy * 0.30) + (Recency * 0.20) + (Consistency * 0.15)'), tier-to-action mappings ('80-100 Hot → Route to AE, respond within 4 hours'), timeboxed meeting agendas, worked example dialogs, and cause/fix troubleshooting rows. Minor gaps keep it below fully copy-paste-ready: no worked numeric example of computing a score and no sample dashboard build steps.

4 / 5

Workflow Clarity

A 'Before Starting' context-gathering step, numbered sections, a minute-by-minute weekly review agenda with green/yellow/red status checks, and a data-health grade table that acts as an explicit validation gate ('Below 70% F → Stop trusting pipeline reports; full data cleanup required'). Not a 5 because sections 1-9 read as parallel reference material rather than one explicitly sequenced build-then-review workflow with error-recovery feedback loops.

4 / 5

Progressive Disclosure

Headers, a Quick Reference table, and a table of contents-like section flow give good navigation, but no bundle files exist and roughly 430 lines of benchmark tables (NRR by stage, growth rate benchmarks, attribution model comparison) are inlined when they clearly belong in separate reference files. This matches 'content that should be separate is inline' rather than the well-split reference structure of the anchor above; it is above anchor 2 because section headers make the document navigable.

3 / 5

Total

14

/

20

Passed

Description

96%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, well-constructed description: explicit what/when structure, a useful negative boundary, comprehensive concrete actions, and rich natural trigger terms including synonyms. The only weakness is a handful of generic metric terms (conversion rate, CAC, LTV, attribution) that create mild trigger overlap with adjacent skills in the same GTM family.

DimensionReasoningScore

Specificity

The description lists multiple concrete actions ('define GTM metrics, build a metrics dashboard, measure pipeline efficiency, or track AI product performance') and comprehensively covers the workflow ('metric selection through dashboard design, including AI-specific cost metrics, attribution models, and weekly review cadences'). Coverage spans the full domain with no significant gaps, matching the comprehensive anchor rather than the 'minor gaps' anchor.

5 / 5

Completeness

It explicitly answers 'when' ('When the user wants to...', 'Also use when the user mentions...') with concrete trigger phrases, answers 'what' ('This skill covers GTM measurement from metric selection through dashboard design...'), and adds a negative boundary ('Do NOT use for technical implementation, code review, or software architecture'). Both what and when are explicit and concrete, matching the top anchor.

5 / 5

Trigger Term Quality

Eighteen natural trigger phrases are quoted, including a synonym pair ('TTFV' and 'time-to-first-value') plus terms users would naturally say like 'GTM dashboard', 'magic number', 'pipeline velocity', and 'funnel metrics'. This matches the comprehensive-synonyms anchor; it is above the 'good coverage, a few natural terms missing' anchor because variations and acronyms are both covered.

5 / 5

Distinctiveness Conflict Risk

The GTM-measurement niche is clearly staked and mostly distinct, but generic metric terms like 'conversion rate', 'CAC', 'LTV', and 'attribution' would naturally co-occur with closely related marketing/finance skills (the body itself cross-references ten sibling GTM skills). This is minor overlap risk with closely related skills rather than the broad overlap of a lower anchor or the minimal-conflict clear niche of a 5.

4 / 5

Total

19

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
tech-leads-club/agent-skills
Reviewed

Table of Contents

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