Conciseness

The body is tight and imperative ('Create individual pages for each city/region served', 'at least 300 words of unique content'), but the doorway-page warning is stated twice — in the intro ('thin, templated location pages are penalised by Google as doorway pages') and again in a Quick Reference bullet ('Avoid creating identical pages per location... (doorway pages)'). This matches 'Efficient; minor instances of over-explanation that could be trimmed'; not 5 because of that duplication, not 3 because there is no substantive padding.

Actionability

Concrete, specific guidance: 'unique title targeting `[Service] in [City]`', 'LocalBusiness schema with `areaServed`', 'Flag pages that appear to be thin templated clones'. Matches 'Mostly executable guidance... with minor gaps'; not 5 because copy-paste material (the JSON-LD markup example, URL structure) is deferred to the reference rather than inline, not 3 because there is no pseudocode or missing key detail.

Workflow Clarity

A clear Check -> Fix -> Explain -> Code Review sequence with checkpoints ('Verify each page has unique content beyond just swapping city names', 'describe how to verify the final page output'). Matches 'Clear sequence with most checkpoints present; minor validation gaps'; not 5 because the explicit validation steps themselves live in references/rule.md, not in the body.

Progressive Disclosure

The ~35-line body is a well-organized overview (Quick Reference, Check, Fix, Explain, Code Review) that defers detail through a clearly signaled, verified one-level-deep reference ('see `references/rule.md`' — a real file holding the code example, per-page checklist, URL structure, and verification steps). Matches 'Clear overview with well-signaled one-level-deep references; content appropriately split; easy navigation'.

Specificity

The description names the domain concretely ('service businesses (plumbers, lawyers, consultants)', 'local SEO strategy', 'brick-and-mortar locations') but states no capability of the skill itself — 'applies to' and 'planning' describe applicability, not actions. Matches 'Names the domain but actions are minimal or generic'; not 1 (the domain is concrete, not vague) and not 3 (no concrete actions like 'audits' or 'creates service-area pages' are listed).

Completeness

Both sentences are 'when' clauses ('Use when applies to...', 'Use when planning...') and no 'what' is ever stated — the skill's function (auditing/creating service-area pages) is absent, and the opening clause is garbled. Matches 'only when is present without what'; not 1 because the 'when' guidance is specific rather than extremely vague, not 3 because a clear 'what' is entirely missing.

Trigger Term Quality

Good natural-term coverage: 'plumbers, lawyers, consultants', 'local SEO', 'serving multiple regions', 'brick-and-mortar locations'. Matches 'Good keyword coverage; a few natural terms missing'; not 5 because central synonyms users would say ('service area' — the skill's own name — 'location pages', 'city') are absent, not 3 because coverage goes well beyond a single keyword.

Distinctiveness Conflict Risk

Qualifiers like 'service businesses (plumbers, lawyers, consultants)' and 'without brick-and-mortar locations in every city' carve a distinct niche away from general SEO skills. Matches 'Mostly distinct; minor overlap risk with closely related skills'; not 5 because 'planning local SEO strategy' is broad enough to trigger for general local-SEO or storefront local-business requests.