Adobe Customer Journey Analytics (CJA) MCP Plugin

Use the CJA MCP server as an analytics copilot: KPI monitoring, funnel and segment analysis, dimension profiling, and executive readouts — all driven from natural-language requests in Claude Code, Cursor, and other MCP clients.

Installation

Claude Code:

/plugin marketplace add adobe/skills
/plugin install adobe-cja@adobe-skills

Cursor / other MCP clients: Configure the MCP server entry per your environment (see below).

MCP server

{
  "mcpServers": {
    "adobe-cja": {
      "type": "http",
      "url": "https://cja-mcp.adobe.io/mcp"
    }
  }
}

Requests require IMS auth headers (Authorization, x-gw-ims-org-id, x-gw-ims-user-id, etc.); an OAuth proxy may inject these. Include x-data-view-id when required.

This repo's .mcp.json is a template only.

Skills

Skill	Description	Try it
Monitor & investigate — Skills that track day-to-day KPI movement and dig into unexpected shifts.
cja-kpi-pulse	KPI digest with period-over-period change, trend direction, and dimension breakdown	`How are our KPIs looking this week?` `Compare last month's KPIs to the same month last year` `Which KPI moved most this month and what drove it?`
cja-top-movers-watchlist	Ranks dimension items by biggest gain or loss for a metric	`Top gaining and declining pages this week` `Which marketing channels grew or shrank most this month?` `New product pages that appeared this month with significant traffic`
Analyze — Skills that go deeper into a specific question — funnels, dimensions, segment differences.
cja-funnel-health-check	Step-by-step fallout analysis across a multi-step conversion funnel	`Check the health of our purchase funnel` `Where do users drop off in our onboarding journey?` `Where does our paid search funnel leak compared to organic?`
cja-dimension-analysis	Cardinality, distribution, trends, anomalies, and data quality for a dimension	`Analyze the Page Name dimension` `Audit our Marketing Channel values — any spelling variations or duplicates?` `Forecast the top Browser values over the next 4 weeks`
cja-segment-performance-comparator	Side-by-side KPI comparison across two or more audience segments	`Compare mobile vs desktop performance` `How do US visitors compare to UK visitors on key KPIs?` `Compare new vs returning visitors across acquisition, engagement, and conversion`
Deliver — Skills that produce stakeholder-ready output, like narrative briefings for leadership and business reviews.
cja-executive-briefing	Narrative performance summary ready for leadership or QBR	`Write last week's performance briefing for leadership` `Draft a monthly business review for the board` `Give me a briefing that explains why revenue softened — not just what`

Usage

Each skill's SKILL.md contains the trigger description, phased workflow, MCP tool calls, and HTML output templates. Your MCP client routes natural-language requests to the matching skill automatically via the YAML description field.

Contributing

To add a new skill, create a skills/<skill-id>/SKILL.md following the existing pattern (YAML frontmatter with name/description, phased workflow, MCP tool calls, HTML template). Keep name: stable — it is used for routing.

See the repository CONTRIBUTING.md for the broader contribution process.

adobe/adobe-cja