Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs mainstream", "tech go-to-market", "bowling pin strategy", "technology adoption lifecycle", "pragmatist buyers", "growth stalled after early adopters", or "our go-to-market plan". Also trigger when planning go-to-market for a technical product. Covers the D-Day analogy, bowling-pin strategy, the tornado, and positioning against incumbents. For product positioning, see obviously-awesome. For new market creation, see blue-ocean-strategy.

Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isnt converting", "conversion rate", "A/B test", "why visitors leave", "objection handling", "bounce rate", "conversion funnel", "increase signups", or "people add to cart but dont buy". Also trigger when diagnosing why signups are low, designing experiment hypotheses, or auditing checkout flows for friction points. Covers funnel mapping, persuasion assets, and objection/counter-objection frameworks. For overall marketing strategy, see one-page-marketing. For usability issues, see ux-heuristics.

Guided journey from a blank page to a live, high-converting website, built message-first, then design, then conversion. Orchestrates ten skills phase by phase - one-page-marketing, storybrand-messaging, made-to-stick, top-design, web-typography, refactoring-ui, ux-heuristics, cro-methodology, scorecard-marketing, steve-jobs-design-review - asking the user questions at every decision point and recording results in the project docs/ folder (POSITIONING.md, WEBSITE.md, DESIGN.md, CREATE-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to build a new website or landing page from scratch, turn a validated idea into a page that converts, or says 'build me a landing page for my SaaS'. Site already exists: use improve-website to fix conversion/UX or grow-website for more traffic; building a software product, not a marketing site: use create-app; no positioning yet: run create-business first or the positioning phase here. For one framework in isolation, invoke that skill directly.

Guided journey from raw idea to a validated, positioned, priced business with a chosen beachhead. Orchestrates ten skills phase by phase - jobs-to-be-done, mom-test, design-sprint, lean-startup, good-strategy-bad-strategy, blue-ocean-strategy, obviously-awesome, hundred-million-offers, monetizing-innovation, crossing-the-chasm - asking the user questions at every decision point and recording results in the project docs/ folder (CUSTOMER.md, POSITIONING.md, OFFER.md, CREATE-BUSINESS-PLAN.md) so the journey resumes across sessions. Use when the user wants to start a new business, validate a startup idea, find product-market fit before building, or says 'I have an idea for a company'. Do not use once the business has paying customers: use grow-business to add revenue and customers, or improve-business to fix strategy and operations. For building the product itself use create-app or create-website. For one framework in isolation, invoke that skill directly.

Guided journey from a raw app idea to a validated, cleanly architected first version that ships on a sustainable cadence. Orchestrates ten skills phase by phase - lean-startup, design-sprint, clean-architecture, domain-driven-design, clean-code, pragmatic-programmer, system-design, ios-hig-design, 37signals-way, software-design-philosophy - asking the user questions at every decision point and recording results in the project docs/ folder (PRODUCT.md, ARCHITECTURE.md, EXPERIMENTS.md, CREATE-APP-PLAN.md) so the journey resumes across sessions. Use when the user wants to build a new app, validate an idea before writing code, architect an MVP that will not need a rewrite, or says 'help me build my app the right way'. App already exists: use improve-app or grow-app. Business idea not yet validated: run create-business first. Marketing site only: use create-website. Architecture-only question: design-code-architecture. For one framework in isolation, invoke that skill directly.

Build a weekly cadence of customer touchpoints using Opportunity Solution Trees, assumption mapping, and interview snapshots. Use when the user mentions "continuous discovery", "opportunity solution tree", "weekly interviews", "assumption testing", "discovery habits", "product trio", "outcome-based roadmap", "how do I talk to customers regularly", "we keep building things nobody uses", or "connect research to the roadmap". Also trigger when setting up regular customer feedback loops, prioritizing which experiments to run, or tying discovery insights to delivery work. Covers experience mapping, co-creation, and prioritizing opportunities. For interview technique, see mom-test. For team structure, see inspired-product.

Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social currency", "why people share", "referral program", "nobody is sharing it", or "make this spread". Also trigger when designing shareable features, crafting social campaigns, or building products that spread through peer recommendation. Covers environmental triggers and high-arousal emotional content. For sticky messaging, see made-to-stick. For persuasion tactics, see influence-psychology.

Start and scale networked products using Andrew Chen's "The Cold Start Problem" framework for network effects. Use when the user mentions "network effects", "chicken and egg", "cold start", "two-sided marketplace", "atomic network", "hard side", "liquidity", "critical mass", "invite-only launch", "how do I get my first users", or "the marketplace has no buyers or sellers". Also trigger when launching a marketplace, social, or collaboration product that is worthless without other users, deciding launch sequencing and seeding tactics, or diagnosing stalled network growth at scale. Covers the five stages: cold start, tipping point, escape velocity, hitting the ceiling, and the moat. For word-of-mouth virality, see contagious. For habit-driven retention, see hooked-ux.

Write readable, maintainable code through disciplined naming, small functions, and clean error handling. Use when the user mentions "clean up this code", "this function is too long", "code smells", "naming conventions", "boy scout rule", "single responsibility", or "unit test quality". Also trigger when reviewing a pull request for readability, untangling a messy function, debating comment styles, or improving error-handling patterns. Covers SRP, comment discipline, formatting, and unit testing. For refactoring techniques, see refactoring-patterns. For architecture and dependency rules, see clean-architecture.

Structure software around the Dependency Rule: source code dependencies point inward from frameworks to use cases to entities. Use when the user mentions "architecture layers", "dependency rule", "ports and adapters (hexagonal)", "onion architecture", "screaming architecture", "where should business logic go", "decouple from the database", "swap the framework without a rewrite", or "keep business rules independent". Also trigger when deciding which layer code belongs in, isolating core logic from infrastructure, defining module boundaries, or debating whether the framework should call your code or the reverse. Covers component principles, boundaries, and SOLID. For code-level quality, see clean-code. For domain modeling, see domain-driven-design.

Build lean, opinionated products using the 37signals philosophy from "Getting Real", "Rework", and "Shape Up". Use when the user mentions "Getting Real", "Rework", "Shape Up", "37signals", "Basecamp method", "six-week cycles", "fixed time variable scope", "appetite vs estimates", "betting table", "breadboarding", "fat marker sketch", "build less", "underdo the competition", "opinionated software", "we have too many meetings", "how do we ship faster", or "stop overbuilding". Also trigger when cutting scope to ship sooner, running a small team, or avoiding long-term roadmaps. Covers shaping, betting, building, and the art of saying no. For MVP validation, see lean-startup. For design sprints, see design-sprint.

Use this skill when the user asks about Ni Haisha / 倪海厦 TCM course material, especially Shang Han Lun / 伤寒论, Jingui / 金匮要略, Zhongjing Xinfa / 仲景心法, clinical cases / 临床案例 / 倪师医案, Bagang Bianzheng / 八纲辨证, Fuyang Forum / 扶阳论坛, Yijinjing / 易筋经, Liang Dong dialogue / 梁冬对话倪师, Stanford lecture / 斯坦福大学演讲, Tianji / 天纪 / 易经 / 阳宅 / 紫微斗数, Huangdi Neijing / 黄帝内经, Shennong Bencao / 神农本草, acupuncture / 针灸, meridians, acupoints, acupuncture depth safety / 危险进针深度 / 气胸风险, six-channel pattern identification, symptom-to-formula routing, formula comparison, lesson review, board/PPT screenshot evidence, or course-derived study notes. This skill is for educational distillation and study support only, not medical diagnosis, prescriptions, dosage, individualized treatment, or self-administered acupuncture.

Summarize YouTube videos by extracting transcripts and generating structured notes. Use when the user wants to summarize a YouTube video, extract key points from a talk, create study notes from a lecture, or get timestamps for important moments. Supports multiple URL formats and languages.

Use this skill any time a spreadsheet file is the primary input or output. This means any task where the user wants to: open, read, edit, or fix an existing .xlsx, .xlsm, .csv, or .tsv file (e.g., adding columns, computing formulas, formatting, charting, cleaning messy data); create a new spreadsheet from scratch or from other data sources; or convert between tabular file formats. Trigger especially when the user references a spreadsheet file by name or path — even casually (like "the xlsx in my downloads") — and wants something done to it or produced from it. Also trigger for cleaning or restructuring messy tabular data files (malformed rows, misplaced headers, junk data) into proper spreadsheets. The deliverable must be a spreadsheet file. Do NOT trigger when the primary deliverable is a Word document, HTML report, standalone Python script, database pipeline, or Google Sheets API integration, even if tabular data is involved.

Create engaging Xiaohongshu (RED/小红书) content including titles, body text, hashtags, and image style recommendations. Supports multiple content types such as product reviews, tutorials, lifestyle sharing, and shopping guides with platform-specific optimization.

Xiaodu smart device control skill via MCP protocol. Control Xiaodu devices and ecosystem hardware for smart home IoT tasks, scene automation, and physical interaction. Use when user wants to control smart home devices or IoT equipment.

WeCom (Enterprise WeChat) CLI - official open-source CLI tool from WeCom. Covers 7 business categories: Contacts, Todos, Meetings, Messages, Schedules, Documents, Smartsheets. Built in Rust for macOS/Linux/Windows. Use when user wants to operate WeCom resources.

Create and format WeChat Official Account (公众号) articles with proper Markdown-to-WeChat HTML conversion, rich formatting, cover image guidance, and both API and manual publishing workflows.

Suite of tools for creating elaborate, multi-component interactive HTML artifacts using modern frontend web technologies (React, Tailwind CSS, shadcn/ui). Use for complex artifacts requiring state management, routing, or shadcn/ui components - not for simple single-file HTML/JSX artifacts.

Toolkit for interacting with and testing local web applications using Playwright. Supports verifying frontend functionality, debugging UI behavior, capturing browser screenshots, and viewing browser logs.