Manage Azure Container Registry via the az acr CLI including registries, images, cloud builds, ACR Tasks, authentication, tokens, geo-replication, and networking. Use when working with ACR, az acr commands, pushing/importing/purging container images in Azure, or when the user mentions Azure Container Registry.

Interview a user to discover a concrete GTM problem or manual task, recommend the right installed Deepline skill, prebuilt Play, recipe, or tool, confirm the plan and org, then start the chosen workflow. Use only when the user explicitly invokes deepline-start.

Designs, sanity-checks and reads out product experiments (A/B tests, holdouts, pre/post, geo and incrementality tests) and produces an experiment brief plus a readout with a ship / hold / replicate call. Use when you ask 'should we A/B test this', 'how long should the test run', 'is this result real', 'sample size', 'stat sig', 'SRM', 'holdout', 'our win rate is low', or need to grade an existing test plan or readout. Draws on 191 insights from 71 Lenny's Podcast guests, led by Ronny Kohavi, Ramesh Johari and Archie Abrams.

Rewrite an exec update, memo, strategy doc, deck outline, Slack post or talk so it lands with senior people, and get a graded score plus the top 3 fixes. Use when you say 'rewrite this for my VP', 'exec update', 'how do I present to the CEO', 'my memo is too long', 'prep me for this review', 'all-hands talk' or 'I get nervous presenting'. Draws on 296 insights from 90 Lenny's Podcast guests incl. Wes Kao, Nancy Duarte and Matt Abrahams.

Get one actionable improvement for your AI product based on the latest GenAI PM briefs. Fetch the last 5 days of curated AI PM insights from genaipm.com, analyze the current repo/project, find synergy between trending topics and the user's work, then research the source material and apply a concrete improvement. Use when the user wants to improve their AI product, get coaching on AI PM best practices, apply the latest industry insights to their codebase, or run "/one-step-better-ai-pm". Requires a GenAI PM subscriber email (set GENAIPM_EMAIL env var or provide when prompted).

Audit Microsoft Advertising measurement, UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy. Use for Microsoft Ads, Bing Ads, UET, Microsoft Audience Network, or Google Ads import. Read-only; use ads-optimize to change campaigns.

Sirv Media Viewer guidance. Use when building, auditing, or debugging Sirv product galleries, zoom viewers, 360 spins, videos, YouTube/Vimeo embeds, 3D models, PDF galleries, smart .view galleries, thumbnails, fullscreen/mobile behavior, SMV class="Sirv" markup, data-src/data-options/data-breakpoints, Sirv JS loading, viewer API/events, CSP, accessibility, or Core Web Vitals for Sirv interactive media.

Automate changelog generation from commits, PRs, and releases following Keep a Changelog format. Use when setting up release workflows, generating release notes, or standardizing commit conventions.

Create structured incident response runbooks with step-by-step procedures, escalation paths, and recovery actions. Use this skill when building a service outage runbook for a payment processing system; creating database incident procedures covering connection pool exhaustion, replication lag, and disk space alerts; onboarding new on-call engineers who need step-by-step recovery guides written for a 3 AM brain; or standardizing escalation matrices across multiple engineering teams.

Vercel deployment and CI/CD expert guidance. Use when deploying, promoting, rolling back, inspecting deployments, building with --prebuilt, or configuring CI workflow files for Vercel.

Install, update, and manage the Hermes One desktop app via the `hermesone` npm package. Use when a user wants to set up Hermes One, install or upgrade it from the command line, check the installed version, preview a release before installing, pin a specific version, or drive the installer programmatically from Node. Triggers on mentions of hermesone, Hermes One, Hermes Desktop (the former name), or installing/updating the Hermes app.

Media Mix Modeling with PyMC-Marketing. Use when building MMMs, specifying adstock/saturation transformations, setting priors, fitting multidimensional (geo-level) models, computing channel contributions, ROAS, running budget optimization, calibrating with lift tests, or performing sensitivity analysis. Covers the MMM class, GeometricAdstock, LogisticSaturation, BudgetOptimizerWrapper, and ArviZ diagnostics for marketing models.

Manage old recordings — find large files, archive old meetings, delete processed originals. Use when the user says "clean up recordings", "how much space are meetings using", "delete old recordings", "archive meetings", "manage meeting storage", or asks about disk space from minutes.

Create and manage writing personas with NNGroup 4-dimension tone framework (Funny-Serious, Formal-Casual, Respectful-Irreverent, Enthusiastic-Matter-of-fact). Personas define readability targets, sentence length distribution, vocabulary tier, contraction frequency, and summary box label. Used by blog-write and blog-rewrite to enforce consistent voice. Use when the user says "create persona", "use persona", "list personas", or wants tone sliders and writing rules saved as structured JSON. Not for measuring style from existing posts (blog-style) or for audience, positioning, and taboo-phrase context files (blog-brand).

Create a content brief for ONE planned post: target and secondary keywords, search intent, template choice, competitor gaps from the live SERP, sourced statistics to include, section plan, internal-link targets, and distribution ideas. Use when the user says "content brief", "blog brief", "SEO brief", "article brief". Not a skeleton only (blog-outline), a multi-post plan (blog-strategy, blog-calendar, blog-cluster), or the article itself (blog-write).

Full-site blog health assessment scanning all blog files for quality scores, orphan pages, topic cannibalization, stale content, and AI citation readiness. Runs canonical batch analysis before site-wide checks. Produces per-post scores and a prioritized action queue. Use when the user asks for a site-wide blog health check across many posts ("blog audit", "blog health", "audit all posts", "site audit of the blog"). For one post, or a quality score with fixes for a few named files, use blog-analyze instead.

Score one blog post (or a folder of posts) on a 5-category 100-point scale covering content quality, SEO, E-E-A-T, technical elements, and AI citation readiness. Runs the deterministic analyzer first, then adds judgment and prioritized Critical/High/Medium/Low fixes. Advisory style diagnostics never infer authorship or affect the score. Exports markdown, JSON or table; works with MDX, markdown, HTML or a URL. Use when the user asks to analyze, score, rate or check the quality of specific posts ("analyze blog", "blog score", "check blog quality", "rate this post"). For a site-wide health check (orphan pages, cannibalization, stale content, schema across all posts) use blog-audit instead.

Cultural adaptation for translated content. Run AFTER blog-translate completes. Adjusts brand examples, CTAs, legal references, and formality for the target market (German, French, Japanese, Spanish, etc.). Deep cultural adaptation of translated blog posts. Goes beyond translation to swap brand examples, adapt CTAs, substitute legal references, localize statistic sources where possible, and adjust formality (Sie/du, tu/vous, formal/informal). Built-in profiles for DACH, Francophone, Hispanic, and Japanese markets, plus a custom-locale template. Makes content feel locally authored, not translated. Use when user says "localize blog", "blog localize", "cultural adaptation", "adapt for Germany", "adapt for France", "lokalisieren", "localiser", "adaptar".

Build an auditable grid from a price range, current price and capital. Use when the user asks to grid plan with AlphaGBM. Use the bundled Python runner; never silently replace real results with demos.

Trace Mastra agents and workflows with Maple: export Mastra's built-in GenAI spans through @mastra/otel-exporter so each conversation is one Maple Agent Session with transcript, tool calls, sub-agent lanes and tokens. Triggers on 'trace my mastra agent', 'add Maple to mastra', 'agent sessions for mastra', 'OpenTelemetry for mastra'.