B2B segments (optional layer)

Apply only when B2B sales (and ideally units) columns are mapped. All thresholds are tunable — document in the report.

B2B share (ASIN level)

• b2b_share_pct = 100 * b2b_sales / total_ordered_sales when total_ordered_sales > 0

Top B2B ASINs

• Rank by B2B revenue descending; take top N (default 15)
• Include: ASIN, title (if mapped), total revenue, B2B revenue, B2B share %, B2B units if available

B2B-heavy products

• ASINs where B2B share > user threshold (default 50%)
• Sort by B2B revenue or B2B share — state sort
• Interpretation: may warrant quantity discounts, Business-only offers — hypothesis, confirm with catalog strategy

B2B growth opportunities

• ASINs with high total revenue but low B2B share
• Example from legacy spec: total revenue above median (or P50) of ASINs with sales and B2B share < 10% — replace median/threshold with user rules
• Frame as "test Business price / eligibility" not guaranteed lift

Non-B2B residual

• Only set non_b2b_sales = total_sales - b2b_sales when:
  • total_sales is the same "ordered product sales" basis as B2B breakdown in the export, and
  • B2B is a subset of total in that report definition
• If unsure, report total and B2B only. Do not label the residual "consumer-attributed" or "B2C revenue."

When B2B columns are missing

• Omit sections 4 and 7 in report-template.md or mark B2B N/A — columns not in file
• Continue traffic and sales analysis in full