DataPulse Webinar Registration Page Audit

Problem Description

DataPulse Analytics is a B2B analytics software company targeting marketing operations managers and data leaders at mid-to-large SaaS companies. They host quarterly webinars as their primary top-of-funnel lead generation channel. Their most recent webinar — focused on AI-powered business intelligence — has a registration page that went live two weeks ago, but signups have been far lower than expected given their email list size.

The head of demand generation suspects the page isn't converting well but doesn't know where the problem lies. She's worried the copy may be alienating non-technical buyers, the form may be too demanding, and the post-registration experience may be leaving something on the table. The team hasn't connected a live analytics system yet so they have no behavioral data.

The project source files are in the inputs/ directory. The team does not have a staging URL ready — start from the source code.

Output Specification

Produce a single audit report saved as audit-report.md. The report should:

• Identify what type of page and offer this is, and what that implies for the audience and persuasion approach
• Cover all major conversion dimensions relevant to this type of lead generation asset
• Evaluate how well the copy, form, and post-registration experience serve the target audience
• Prioritize findings so the team knows which fixes to make before the next campaign promotion