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ads-budget

Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs.

80

Quality

100%

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SKILL.md
Quality
Evals
Security

Quality

Content

100%Weight 40%Scale 1-3

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A tight, well-crafted instruction-only skill: a clear sequenced workflow with concrete deliverables, lean token use, and explicit guardrails/rollback triggers. No bundle files exist and none are needed for this scope.

DimensionReasoningScore

Conciseness

Lean and efficient — it assumes Claude knows what CPA/ROAS/MER/LTV:CAC mean and adds no concept explanations, with every line earning its place (e.g. step 3 packs formulas, inputs, uncertainty, and sensitivity cases into one line).

3 / 3

Actionability

As an instruction-only skill it gives concrete, specific guidance with a clear deliverable spec — 'platform/campaign amount, timing, owner, guardrails, success measure, and rollback trigger' — and explicit decision options (hold, reallocate, scale, reduce, experiment); absence of code is not penalized since the guidance is actionable.

3 / 3

Workflow Clarity

A clearly sequenced 6-step process culminating in a decision-complete plan whose guardrails, success measure, and rollback trigger act as verification/feedback checkpoints; this is a planning task, not a destructive/batch operation, so the explicit rollback mechanism satisfies the feedback-loop expectation.

3 / 3

Progressive Disclosure

Under 50 lines, single-purpose, with no need for external references; the single '# Budget and Bidding' section plus well-organized numbered list meets the simple-skill bar for progressive disclosure with no bundle files present.

3 / 3

Total

12

/

12

Passed

Description

100%Weight 40%Scale 1-3

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: third-person voice, concrete capability list, explicit 'Use for' triggers, and a well-scoped niche. It is concise yet complete and would surface correctly when users describe ad-budget needs.

DimensionReasoningScore

Specificity

Lists multiple concrete actions — 'Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation' — naming both the domain and a comprehensive set of specific capabilities rather than vague language.

3 / 3

Completeness

Explicitly answers both 'what' (plan and review budgets, bidding, pacing, etc.) and 'when' via the explicit 'Use for ...' trigger clause, satisfying the both-what-and-when anchor.

3 / 3

Trigger Term Quality

The 'Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs' clause gives good coverage of natural terms a user would actually say when needing this skill.

3 / 3

Distinctiveness Conflict Risk

The paid-media budgeting/bidding niche with distinct ROAS/CPA/MER/LTV:CAC triggers is clearly bounded and unlikely to fire for unrelated skills.

3 / 3

Total

12

/

12

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
AgriciDaniel/claude-ads
Reviewed

Table of Contents

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