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ads-landing

Landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says "landing page", "post-click experience", "landing page audit", "conversion rate", or "landing page optimization".

Install with Tessl CLI

npx tessl i github:AgriciDaniel/claude-ads --skill ads-landing
What are skills?

82

1.54x

Quality

75%

Does it follow best practices?

Impact

91%

1.54x

Average score across 3 eval scenarios

Optimize this skill with Tessl

npx tessl skill review --optimize ./skills/ads-landing/SKILL.md
SKILL.md
Review
Evals

Evaluation results

87%

35%

Google Ads Landing Page Review

Message match assessment and report format

Criteria
Without context
With context

Headline match check

100%

100%

Offer match check

62%

100%

CTA match check

100%

100%

Visual match check

0%

25%

Keyword match check

100%

100%

Rubric score level used

0%

30%

LANDING-PAGE-REPORT.md produced

0%

100%

Visual bar graph scores

0%

100%

Message match analysis section

100%

100%

Quick Wins present

50%

100%

Quick Wins ordered by impact

50%

100%

Google platform context

87%

100%

Without context: $0.2115 · 1m 33s · 9 turns · 14 in / 4,695 out tokens

With context: $0.2966 · 1m 55s · 11 turns · 14 in / 5,405 out tokens

88%

34%

TikTok Campaign Landing Page Optimization

Mobile experience and form optimization

Criteria
Without context
With context

Tap target size

55%

0%

Font size requirement

100%

100%

Mobile CTA visibility

0%

62%

Tel link check

100%

100%

TikTok mobile-first

77%

100%

Form length CVR impact

100%

100%

Multi-step form recommendation

0%

100%

Progress indicator

0%

100%

Specific submit button text

100%

100%

UTM/click ID tracking

11%

100%

Keyboard input types

100%

100%

LANDING-PAGE-REPORT.md produced

0%

100%

Without context: $0.1972 · 1m 28s · 8 turns · 13 in / 4,307 out tokens

With context: $0.5561 · 2m 35s · 22 turns · 28 in / 8,143 out tokens

100%

28%

Meta Ads Landing Page Performance Audit

Page speed thresholds and trust signal audit

Criteria
Without context
With context

LCP threshold applied

62%

100%

CLS threshold applied

50%

100%

Page weight threshold applied

57%

100%

WebP/AVIF recommendation

100%

100%

Render-blocking resources

100%

100%

Lazy loading recommendation

100%

100%

Font preloading

42%

100%

Third-party scripts

100%

100%

Meta delivery penalty

100%

100%

Above-fold trust signals

100%

100%

Below-fold trust signals

100%

100%

LANDING-PAGE-REPORT.md produced

0%

100%

Visual health scores

0%

100%

Without context: $0.3632 · 2m 42s · 10 turns · 13 in / 8,791 out tokens

With context: $0.4099 · 2m 41s · 19 turns · 305 in / 6,888 out tokens

Evaluated
Agent
Claude Code
Model
Claude Sonnet 4.6

Table of Contents

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.