ads-landing
Landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says landing page, post-click experience, landing page audit, conversion rate, or landing page optimization.
79
75%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Advisory
Suggest reviewing before use
Optimize this skill with Tessl
npx tessl skill review --optimize ./skills/ads-landing/SKILL.mdQuality
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a well-crafted skill description that clearly defines its scope (landing page quality assessment for paid ads), lists specific evaluation criteria, and provides explicit trigger terms. It uses proper third-person voice and follows the recommended pattern of stating capabilities followed by a 'Use when' clause. The description is concise yet comprehensive enough to distinguish it from related skills.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions: evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. These are clearly defined assessment areas. | 3 / 3 |
Completeness | Clearly answers both what ('Landing page quality assessment for paid advertising campaigns, evaluates message match, page speed...') and when ('Use when user says landing page, post-click experience, landing page audit, conversion rate, or landing page optimization'). | 3 / 3 |
Trigger Term Quality | Includes natural keywords users would say: 'landing page', 'post-click experience', 'landing page audit', 'conversion rate', 'landing page optimization'. These cover common variations of how users would phrase requests in this domain. | 3 / 3 |
Distinctiveness Conflict Risk | Clearly scoped to landing page assessment specifically for paid advertising campaigns. The combination of 'landing page', 'post-click experience', and 'paid advertising' creates a distinct niche unlikely to conflict with general web development or SEO skills. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
50%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This skill provides a comprehensive landing page audit framework with useful scoring rubrics, checklists, and platform-specific guidance. However, it leans more toward a reference document than an actionable skill—it tells Claude what to evaluate but not how to technically perform the evaluation (no tools, commands, or executable steps). The workflow lacks validation checkpoints and the document could benefit from being more concise with detailed sections offloaded to reference files.
Suggestions
Add specific tools or commands for measuring page speed (e.g., Lighthouse CLI, PageSpeed Insights API calls) and checking mobile responsiveness rather than just listing what to check.
Add validation checkpoints to the workflow, such as verifying that referenced benchmark files exist before proceeding, and a review step after scoring to ensure consistency.
Move detailed reference tables (form length impact, platform requirements, speed thresholds) into separate reference files and keep SKILL.md as a concise overview with links to those files.
Remove explanatory context Claude already knows (e.g., 'Slow pages kill conversion rates', what UTM parameters are) and focus on the specific scoring criteria and assessment methodology.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The content is reasonably efficient but includes some information Claude would already know (e.g., 'Slow pages kill conversion rates', '75%+ of ad clicks come from mobile', explaining what UTM parameters are). Some tables and checklists are useful reference material, but the overall document could be tightened by removing explanatory context. | 2 / 3 |
Actionability | The skill provides concrete checklists, scoring rubrics, and thresholds which are useful, but lacks executable commands or code for actually measuring page speed, checking mobile experience, or verifying conversion tracking. It describes what to assess but doesn't provide specific tools, scripts, or step-by-step commands to perform the assessment. | 2 / 3 |
Workflow Clarity | The top-level process has 6 numbered steps, but there are no validation checkpoints or feedback loops. For an audit workflow that produces scored assessments, there's no guidance on what to do when scores are low, no verification that referenced files (benchmarks.md, conversion-tracking.md) exist, and no iterative review process for the generated report. | 2 / 3 |
Progressive Disclosure | The skill references external files (ads/references/benchmarks.md, ads/references/conversion-tracking.md) which is good, but the main document itself is quite long (~150 lines of detailed content) with sections like form optimization and trust signals that could be split into reference files. The structure is clear with good headers, but the balance between overview and detail is off. | 2 / 3 |
Total | 8 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
- Repository
- AgriciDaniel/claude-ads
- Commit
c2ca51f
- Reviewed
Table of Contents
Is this your skill?
If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.