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ads-meta

Audit Meta Ads measurement, Pixel and Events Manager, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy. Use for Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, Events Manager, or Meta account structure. Read-only; use ads-server-side-tracking for server-side events and ads-optimize to change campaigns.

70

Quality

88%

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SecuritybySnyk

Passed

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SKILL.md
Quality
Evals
Security

Quality

Content

82%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A lean, high-signal operational contract for a read-only audit skill: efficient prose, concrete classification rules, and clear sequencing with validation gates. The main gaps are unnamed artifacts — the shared references and the "common JSON contracts" are invoked but never identified.

Suggestions

Name or link the specific shared references in step 3 (e.g., which measurement, benchmark, or policy files to read) so the instruction is executable without guessing.

Identify the "common JSON contracts" by name or path in the Output section, since the conductor schema is central to steps 7-8.

Add a brief recovery loop for invalid output (e.g., re-check against the schema and re-classify when findings fail validation) to strengthen workflow checkpoints.

DimensionReasoningScore

Conciseness

The body is dense and operational throughout — procedure steps, boundary rules, and evidence requirements with no explanations of concepts Claude already knows. Sharp, non-obvious rules like "A new account does not prove a new Pixel" and "Raw events do not prove conversion maturity" earn their tokens; only the path-resolution parenthetical in step 3 is slightly wordy, which is not enough to drop below anchor 5.

5 / 5

Actionability

Concrete instruction-only guidance: an 8-step procedure, named reference path (`ads/references/meta-audit.md`), and explicit classification rules with enum labels (`account_cold_start`, `pixel_cold_start`, `conversion_cold_start`). It falls short of anchor 5 because "the common JSON contracts" and the "shared measurement, benchmark, creative, automation, policy, and scoring references" are referenced without being named or located, leaving specific execution gaps.

4 / 5

Workflow Clarity

The 8-step procedure is clearly sequenced (contract → inputs → references → normalize → evaluate → classify findings → return → render) with validation gates ("schema-valid findings", "only from the validated JSON run bundle", mutation gate for drafts). It is not anchor 5 because no explicit validate-fix-retry feedback loop is described (e.g., what to do when findings fail schema validation).

4 / 5

Progressive Disclosure

No bundle files ship with this SKILL.md, and the ~60-line body is well-organized into Procedure, Boundaries, Cold-start evidence contract, and Output sections with a clear one-level reference to `ads/references/meta-audit.md`. Minor gap: the "shared ... references" are mentioned generically without names or paths, keeping it below anchor 5's well-signaled navigation.

4 / 5

Total

17

/

20

Passed

Description

87%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description that clearly defines a read-only Meta Ads audit niche with explicit trigger terms and explicit routing away from sibling skills. The only weaknesses are the single-verb action framing and a few missing natural trigger variants.

DimensionReasoningScore

Specificity

"Audit Meta Ads measurement, Pixel and Events Manager, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy" comprehensively enumerates the audit scope, but the action structure rests on a single verb ("Audit") rather than multiple distinct concrete actions. Not 5 because no separate actions (e.g., audit, diagnose, report) are explicitly listed; not 3 because coverage of the domain's facets is specific and near-comprehensive.

4 / 5

Completeness

The description explicitly answers both questions: what it does ("Audit Meta Ads measurement, Pixel and Events Manager, attribution...") and when to use it ("Use for Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, Events Manager, or Meta account structure") with concrete trigger phrases. This mirrors the anchor-5 example structure and exceeds anchor 4's merely-adequate "when" clause.

5 / 5

Trigger Term Quality

"Use for Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, Events Manager, or Meta account structure" covers the platform's main names users would naturally say, including synonyms across rebrands. A few natural terms are missing (e.g., "Meta Pixel", "ad account", "Conversions API/CAPI"), which keeps it below the comprehensive anchor 5 but clearly above anchor 3's partial coverage.

4 / 5

Distinctiveness Conflict Risk

"Read-only; use ads-server-side-tracking for server-side events and ads-optimize to change campaigns" actively de-conflicts with sibling skills, and the triggers are platform-specific product names. Minimal conflict risk — a clear niche with distinct triggers, matching anchor 5.

5 / 5

Total

18

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

AgriciDaniel/claude-ads

Path

skills/ads-meta/SKILL.md

Reviewed

Table of Contents

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