ads-meta

Audit Meta Ads measurement, Pixel and Conversions API, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy. Use for Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, CAPI, Events Manager, creative fatigue, or Meta campaign optimization.

Quality

85%

Does it follow best practices?

Run evals on this skill

Adds up to 20 points to the overall score

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Securityby

Low

Low-risk findings worth noting

Quality

Content

75%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a well-structured, mostly lean instruction set for an audit skill, with concrete classification logic and named validation gates. It stops short of a top score mainly because feedback loops and reference navigation rely on external contracts rather than being made fully explicit inline.

Suggestions

Add an explicit validate-fix-retry loop for the mutation gate (e.g., 'if the gate fails, revise the draft and re-run it') rather than referencing the external contract.

Tighten the cold-start adaptation list into a compact checklist so each rule earns its tokens more directly.

Clarify the one-level-deep reference map up front (list the shared measurement/benchmark/creative/policy references by name) so navigation is explicit within this file.

Dimension	Reasoning	Score
Conciseness	The body is lean procedural instruction with no padding explaining concepts Claude already knows (e.g., no "what is a Pixel"), but a few passages (e.g., the cold-start adaptations list) could be tightened, matching the efficient-with-minor-trim anchor rather than fully lean.	4 / 5
Actionability	It gives concrete guidance—specific inputs to collect, explicit per-dimension classification rules (e.g., "account_cold_start only when evidence confirms..."), and a named output field list—so the audit is actionable without code, with only minor gaps in edge-case handling.	4 / 5
Workflow Clarity	The eight-step Procedure is clearly sequenced and includes validation gates ("schema-valid findings," "main mutation gate passes"), so the destructive/batch cap does not apply; checkpoints are present but the validate-fix-retry loop is only implicitly referenced via external contracts rather than spelled out inline.	4 / 5
Progressive Disclosure	Content is organized into clear sections (Procedure, Boundaries, Cold-start evidence contract, Output) and points to external references (ads/references/meta-audit.md) that are clearly signaled; no bundle files exist in this skill, and structure is good with only minor organization gaps.	4 / 5
	Total	16 / 20 Passed

Description

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Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is strong: it pairs a clear capability statement with an explicit, keyword-rich trigger clause covering the full Meta Ads surface area. The only weakness is reliance on a single action verb ("Audit") rather than enumerating several distinct actions.

Dimension	Reasoning	Score
Specificity	"Audit Meta Ads measurement, Pixel and Conversions API, attribution, ... budgets, account structure, and policy" covers many specific areas comprehensively, but relies on a single action verb ("Audit") rather than multiple distinct verbs, matching the anchor for several specific actions with minor gaps rather than comprehensive multi-action coverage.	4 / 5
Completeness	It explicitly states both the "what" ("Audit Meta Ads measurement ... and policy") and the "when" ("Use for Meta Ads, Facebook Ads ... or Meta campaign optimization") with concrete trigger phrases, matching the top anchor.	5 / 5
Trigger Term Quality	"Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, CAPI, Events Manager, creative fatigue, or Meta campaign optimization" provides comprehensive natural terms including product synonyms and common abbreviations a user would actually say.	5 / 5
Distinctiveness Conflict Risk	The Meta Ads niche is sharply defined with platform-specific triggers (Pixel, CAPI, Events Manager, Advantage+) that would not fire for unrelated skills, giving minimal conflict risk.	5 / 5
	Total	19 / 20 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository: AgriciDaniel/claude-ads
Path: skills/ads-meta/SKILL.md
Commit: ac21644

Reviewed: 7 days ago

Table of Contents

Discovery Implementation Validation

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If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.