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ads-microsoft

Audit Microsoft Advertising measurement, UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy. Use for Microsoft Ads, Bing Ads, UET, Microsoft Audience Network, or Google Ads import. Read-only; use ads-optimize to change campaigns.

73

Quality

92%

Does it follow best practices?

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

86%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, token-efficient audit procedure with genuine safety checkpoints and appropriate deferral of detail to external references. The gaps are minor: unnamed shared references and JSON contracts, and no explicit error-recovery branch.

Suggestions

Name the specific shared measurement, benchmark, creative, automation, policy, and scoring reference files (or point to where they are listed) so step 3 is directly executable without discovery.

Add a brief error-recovery branch for the output step, e.g., what to do when findings fail schema validation before the conductor returns the run bundle.

DimensionReasoningScore

Conciseness

The body is lean and directive with zero filler; every line is an instruction or constraint (e.g., "Keep every account change as a draft until the main mutation gate passes") and assumes Claude's competence.

5 / 5

Actionability

Guidance is concrete for an instruction-only skill — a named reference file with path-resolution instructions, enumerated inputs, control areas, and output categories — but the "common JSON contracts" and the shared references to read are not individually named, leaving discovery work.

4 / 5

Workflow Clarity

A clear 8-step numbered sequence with real checkpoints (operation-capability verification, the mutation gate, marking uncertainty and contradictions), but there is no explicit error-recovery loop for outcomes like schema-validation failure.

4 / 5

Progressive Disclosure

Under 50 lines with well-organized sections and a single clearly-signaled one-level-deep reference (ads/references/microsoft-audit.md) with resolution instructions; detail is appropriately deferred.

5 / 5

Total

18

/

20

Passed

Description

95%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description that pairs a comprehensive enumeration of audit capabilities with explicit trigger phrases covering both current and legacy product names. The only minor weakness is reliance on a single action verb rather than a variety of concrete actions.

DimensionReasoningScore

Specificity

Enumerates a comprehensive list of concrete audit areas ("measurement, UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy") but relies on a single action verb ("Audit"), falling just short of the multiple-distinct-actions anchor at 5.

4 / 5

Completeness

Explicitly answers both questions: the "what" ("Audit Microsoft Advertising...") and the "when" ("Use for Microsoft Ads, Bing Ads, UET..."), plus a scope boundary ("Read-only; use ads-optimize to change campaigns").

5 / 5

Trigger Term Quality

"Use for Microsoft Ads, Bing Ads, UET, Microsoft Audience Network, or Google Ads import" covers natural terms comprehensively, including the legacy product name (Bing Ads) and product-specific acronyms users would actually say.

5 / 5

Distinctiveness Conflict Risk

Clear niche with distinct Microsoft-specific triggers, and it explicitly routes campaign changes to the sibling skill ("use ads-optimize to change campaigns"), minimizing conflict risk; voice is appropriately third-person.

5 / 5

Total

19

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

AgriciDaniel/claude-ads

Path

skills/ads-microsoft/SKILL.md

Reviewed

Table of Contents

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