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ads-server-side-tracking

Audit server-side paid-media measurement including server-side tag management, platform conversion APIs, event taxonomy, browser/server deduplication, consent, hashing, data quality, observability, and privacy. Use for server-side tracking, sGTM, server-side tagging, Meta CAPI, TikTok Events API, event_id, deduplication, pixel debugging, first-party measurement, or conversion data loss.

Quality

89%

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SecuritybySnyk

Passed

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SKILL.md
Quality
Evals
Security

Quality

Content

78%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is an exceptionally lean, well-sequenced audit checklist with appropriate safety constraints and correct read-only framing. Its main weakness is actionability: it tells Claude what to inspect but not how — no tool paths, no deduplication-check method, and no output schema or example despite requiring 'schema-valid findings'.

Suggestions

Add concrete execution pointers for the verification steps, e.g., where to check deduplication (match event_id between browser pixel and CAPI/server payloads in sGTM preview or Meta Events Manager Test Events) and where to find destination diagnostics.

Include the findings output schema or a one-line example finding object so 'Return schema-valid findings, failure modes, owner, priority, and verification steps' is unambiguous.

Show a brief example of the browser-vs-server comparison in step 2 (a short field-by-field list such as event_name, event_id, value, currency) so the comparison has a concrete artifact to check against.

DimensionReasoningScore

Conciseness

The body is ~19 lines with zero padding: no explanation of what sGTM or conversion APIs are, no generic filler, and every line either scopes a step or adds a non-obvious constraint ("hashing does not make unnecessary data collection acceptable", "Never retain raw identifiers or credentials in artifacts"). It fully matches the 'lean and efficient; every token earns its place' anchor.

5 / 5

Actionability

Steps name concrete objects of inspection ("event taxonomy, parameters, IDs, timestamps, values, currency, user data, and consent state") but give no executable specifics: no tools or locations (sGTM preview, Meta Events Manager Test Events), no method for verifying deduplication (e.g., matching event_id between pixel and CAPI payloads), and no schema or example for the required "schema-valid findings". This sits above anchor 2 (pure high-level hints) but squarely in anchor 3: some concrete guidance with key execution details missing.

3 / 5

Workflow Clarity

The six steps form a coherent sequence (map → compare → verify → inspect → reconcile → return), and step 5 ("Reconcile destination diagnostics with source logs and business conversions") plus step 6's required "verification steps" act as checkpoints. It falls short of anchor 5 because there are no explicit feedback loops or error-recovery guidance, but it is above anchor 3 since checkpoints are named rather than absent; the read-only constraint ("Do not change production tracking") appropriately de-risks the operation.

4 / 5

Progressive Disclosure

Per the rubric's guideline for skills under 50 lines with no need for external references, the body qualifies for the top score: it is a single well-organized unit (title, numbered process, closing untrusted-data/safety note) with nothing that belongs in a separate file and no nested references.

5 / 5

Total

17

/

20

Passed

Description

95%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: third-person, explicit what-and-when structure, and an unusually rich set of natural trigger terms including product names and technical synonyms. The only limitation is that it conveys capability breadth through one audit verb plus an object list rather than multiple distinct action verbs, leaving specificity just short of the top anchor.

DimensionReasoningScore

Specificity

The description anchors on a single concrete action ("Audit server-side paid-media measurement") but comprehensively enumerates specific sub-areas: "server-side tag management, platform conversion APIs, event taxonomy, browser/server deduplication, consent, hashing, data quality, observability, and privacy". This is above anchor 3 (only 1-2 actions, not comprehensive) but below anchor 5, which expects multiple distinct action verbs rather than one verb with a rich object list.

4 / 5

Completeness

It explicitly answers "what" ("Audit server-side paid-media measurement including...") and "when" with a concrete trigger clause ("Use for server-side tracking, sGTM, ... or conversion data loss"). This mirrors the anchor-5 example structure (what + explicit 'Use when' with concrete trigger phrases), and third-person voice is used correctly.

5 / 5

Trigger Term Quality

The "Use for" clause covers natural terms including synonyms ("server-side tracking", "server-side tagging", "sGTM"), product names practitioners actually say ("Meta CAPI", "TikTok Events API"), and technical identifiers ("event_id", "pixel debugging", "conversion data loss"). This matches the anchor-5 example's breadth of synonyms and domain-specific tokens; nothing common is missing.

5 / 5

Distinctiveness Conflict Risk

The niche is sharply defined (server-side paid-media measurement) and the triggers are product- and protocol-specific (sGTM, Meta CAPI, TikTok Events API, event_id deduplication), so it is unlikely to fire for unrelated analytics or general tracking skills. It clearly matches the anchor-5 'clear niche with distinct triggers; minimal conflict risk'.

5 / 5

Total

19

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

AgriciDaniel/claude-ads

Path

skills/ads-server-side-tracking/SKILL.md

Reviewed

Table of Contents

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