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ads-tiktok

Audit TikTok Ads measurement, Pixel, mobile-first creative, audiences, Smart+, Shop and commerce campaigns, bidding, budgets, pacing, attribution, and policy. Use for TikTok Ads, TikTok Pixel, Smart+, TikTok Shop Ads, GMV Max, or Spark Ads. Read-only; use ads-server-side-tracking for server-side events and ads-optimize to change campaigns.

Quality

93%

Does it follow best practices?

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SecuritybySnyk

Passed

No findings from the security scan

SKILL.md
Quality
Evals
Security

Quality

Content

82%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A tightly written, well-sectioned procedural skill: concise, domain-specific, and honest about boundaries, with the bulk of detail appropriately deferred to external references. The main weaknesses are unnamed resources (the `ads` operating contract, the shared reference files, the common JSON contracts) that force discovery rather than direct navigation, and the absence of an explicit error-recovery feedback loop in the procedure.

Suggestions

Name or link the exact files for step 1 ("the main `ads` operating contract") and step 3's shared references (e.g., `ads/references/measurement.md`, `ads/references/benchmarks.md`), the same way `ads/references/tiktok-audit.md` is named, so navigation does not depend on exploration.

Identify the concrete JSON contract or schema file to use in step 7 and the Output section ("the common JSON contracts") so schema-valid findings can be verified directly rather than inferred.

Add a short error-recovery step to the Procedure (e.g., what to do when required inputs are missing or exports conflict) to complement the existing validation gates and lift workflow clarity.

DimensionReasoningScore

Conciseness

The ~30-line body is lean with zero concept over-explanation — no preamble about what TikTok Ads is or why auditing matters; it assumes Claude's competence and every step earns its place. Even the parenthetical path-resolution instruction in step 3 is operational information, not padding, so it fits the 5 anchor rather than the 4 anchor ('minor instances of over-explanation').

5 / 5

Actionability

Mostly executable guidance: step 2 enumerates the exact inputs to collect ("objective, conversion definition, account and campaign age, geography, date window, timezone, currency, spend, targets"), and step 3 names `ads/references/tiktok-audit.md` with path-resolution instructions. However, step 1's "the main `ads` operating contract and thinking framework" and step 7/Output's "common JSON contracts" are never named or located, leaving minor gaps — matching the 4 anchor rather than 5 (fully executable) or 3 (incomplete with missing key details for most steps).

4 / 5

Workflow Clarity

The 8-step Procedure is a clear, well-ordered sequence with several validation gates ("Do not apply a benchmark without checking objective, geography, methodology...", "Return schema-valid findings", "Keep every account change as a draft until the main mutation gate passes"). It falls short of the 5 anchor because there is no explicit validate-then-retry feedback loop or error-recovery step (e.g., what to do when inputs in step 2 are unavailable beyond listing them as missing); this is a read-only audit, so the destructive-operation cap does not apply.

4 / 5

Progressive Disclosure

Good structure: a short overview body with three clear sections, and the detailed material is correctly pushed out to a clearly signaled one-level-deep reference (`ads/references/tiktok-audit.md`) with explicit resolution paths. It stops short of the 5 anchor because the "relevant shared measurement, benchmark, creative, automation, policy, and scoring references" are named only by category, not by file, making navigation slightly less crisp; no bundle files exist in this skill directory, so the structure relies on the external plugin layout.

4 / 5

Total

17

/

20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

An exemplary description: it states a concrete multi-area audit capability, gives an explicit and comprehensive 'Use for' trigger list, marks the skill read-only, and explicitly disambiguates against sibling skills. All four dimensions sit at the top anchors with no verbosity or over-claims.

DimensionReasoningScore

Specificity

The description enumerates concrete audit areas — "measurement, Pixel, mobile-first creative, audiences, Smart+, Shop and commerce campaigns, bidding, budgets, pacing, attribution, and policy" — giving comprehensive, specific coverage of the audit domain rather than vague claims. It matches the anchor 'Lists multiple specific concrete actions; comprehensive coverage'; nothing is padded or abstract.

5 / 5

Completeness

Both parts are explicit: 'what' is "Audit TikTok Ads measurement, Pixel, ... attribution, and policy" and 'when' is "Use for TikTok Ads, TikTok Pixel, Smart+, TikTok Shop Ads, GMV Max, or Spark Ads" with concrete trigger phrases. It even adds scope ("Read-only") — this matches the 5 anchor exactly, and a missing 'Use when' clause would have capped it at 3, which is not the case.

5 / 5

Trigger Term Quality

"Use for TikTok Ads, TikTok Pixel, Smart+, TikTok Shop Ads, GMV Max, or Spark Ads" comprehensively covers the natural product terms a user would say when needing this skill, including synonyms and product-specific variants. It clearly fits the 5 anchor ('comprehensive coverage of natural terms including synonyms') rather than the 4 anchor, which requires noticeably missing terms.

5 / 5

Distinctiveness Conflict Risk

It occupies a clear niche (TikTok Ads auditing) with distinct triggers, and actively reduces overlap risk by routing adjacent intents away: "use ads-server-side-tracking for server-side events and ads-optimize to change campaigns". Minimal conflict risk; fits the 5 anchor better than the 4 anchor, which assumes residual overlap with closely related skills.

5 / 5

Total

20

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

AgriciDaniel/claude-ads

Path

skills/ads-tiktok/SKILL.md

Reviewed

Table of Contents

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