ads-tiktok
TikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and TikTok Shop under the TikTok USDS Joint Venture (post Jan 2026 divestiture). Evaluates 28 checks with emphasis on creative-first strategy, safe zone compliance, creative diversity for retrieval, and Smart+ campaigns. Use when user says TikTok Ads, TikTok marketing, TikTok Shop, Spark Ads, Smart+, USDS, creative diversity for retrieval, or TikTok campaign.
68
82%
Does it follow best practices?
Impact
—
No eval scenarios have been run
Passed
No known issues
Quality
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a strong skill description that excels across all dimensions. It provides specific concrete capabilities (28 checks, creative quality, tracking, bidding), includes an explicit 'Use when' clause with comprehensive trigger terms, and occupies a clearly distinct niche around TikTok advertising. The description uses proper third-person voice and avoids vague language or buzzwords.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions and domains: creative quality evaluation, tracking, bidding, campaign structure, TikTok Shop analysis, 28 checks, safe zone compliance, creative diversity for retrieval, and Smart+ campaigns. Very detailed and concrete. | 3 / 3 |
Completeness | Clearly answers both 'what' (deep analysis covering creative quality, tracking, bidding, campaign structure, TikTok Shop, 28 checks) and 'when' (explicit 'Use when user says...' clause with specific trigger terms). Both components are well-articulated. | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural trigger terms users would say: 'TikTok Ads', 'TikTok marketing', 'TikTok Shop', 'Spark Ads', 'Smart+', 'USDS', 'creative diversity for retrieval', 'TikTok campaign'. These are terms a user would naturally use when seeking help with TikTok advertising. | 3 / 3 |
Distinctiveness Conflict Risk | Highly distinctive with a very clear niche: TikTok-specific advertising analysis including platform-specific concepts like USDS Joint Venture, Spark Ads, Smart+ campaigns, and safe zone compliance. Extremely unlikely to conflict with other skills. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
64%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a solid, domain-specific skill with excellent actionability — concrete thresholds, specific metrics, and clear pass/fail criteria make it highly usable. The main weaknesses are some verbosity in explanatory sections that Claude doesn't need, and a workflow that lacks explicit validation checkpoints for what is a complex multi-step audit process. The progressive disclosure structure is well-designed in theory (referencing 4 external files) but the inline content may duplicate what those files contain.
Suggestions
Trim the 'Creative-First Strategy' explanatory section — Claude understands platform dynamics; keep only the specific benchmarks and rules (e.g., '93% sound-on consumption' is useful, 'looks like organic content, not a polished ad' is not).
Add validation checkpoints to the process workflow, e.g., 'Verify all 28 checks have data before scoring' and 'If <20 checks have sufficient data, flag as incomplete audit' to prevent unreliable scoring.
Clarify what content lives in the referenced files vs. inline — if benchmarks.md contains the threshold table, remove the inline duplicate; if not, note that the inline tables are the canonical source.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is mostly efficient with good use of tables and structured lists, but includes some unnecessary explanatory content Claude already knows (e.g., 'TikTok is a creative-first platform. Unlike Google/Meta where targeting and bidding drive most performance...' and explaining what UGC is). The 'Creative-First Strategy' section's 'What Makes a TikTok Ad Work' bullets contain some obvious guidance that could be trimmed. | 2 / 3 |
Actionability | The skill provides highly concrete, specific guidance: exact pixel dimensions for safe zones (X:40-940, Y:150-1470), precise thresholds in tables (CTR ≥1.0%, ≥6 creatives per ad group, ≥50 conversions/week), specific benchmark numbers (Spark Ads ~3% CTR vs ~2% standard), and a clear 28-check audit framework with pass/warning/fail criteria. The creative testing framework gives specific actionable rules (kill after 3 days if CTR <0.5%). | 3 / 3 |
Workflow Clarity | The process section provides a clear 8-step sequence, and the creative testing framework has a logical flow. However, there are no explicit validation checkpoints or feedback loops for the audit process itself — no guidance on what to do if data is incomplete, how to verify findings, or how to handle edge cases where checks conflict. For a 28-check audit involving scoring calculations, the absence of verification steps is notable. | 2 / 3 |
Progressive Disclosure | The skill references four external files (tiktok-audit.md, benchmarks.md, platform-specs.md, scoring-system.md) which is good progressive disclosure design, but no bundle files are provided to support these references. The SKILL.md itself contains substantial inline detail (safe zone diagram, full threshold tables, TikTok context table) that could arguably live in the referenced files, creating some redundancy with the referenced materials. | 2 / 3 |
Total | 9 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
- Repository
- AgriciDaniel/claude-ads
- Commit
283d9d4
- Reviewed
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