ads-tiktok
TikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and TikTok Shop. Evaluates 25 checks with emphasis on creative-first strategy, safe zone compliance, and Smart+ campaigns. Use when user says TikTok Ads, TikTok marketing, TikTok Shop, Spark Ads, Smart+, or TikTok campaign.
88
86%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Passed
No known issues
Quality
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a strong skill description that clearly defines its scope (TikTok Ads deep analysis), lists specific capabilities (creative quality, tracking, bidding, campaign structure, 25 checks), and provides explicit trigger guidance with natural user terms. It uses proper third-person voice throughout and is concise without unnecessary padding.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions and domains: creative quality evaluation, tracking, bidding, campaign structure, TikTok Shop analysis, 25 checks, safe zone compliance, Smart+ campaigns, and creative-first strategy. | 3 / 3 |
Completeness | Clearly answers both 'what' (deep analysis covering creative quality, tracking, bidding, campaign structure, TikTok Shop with 25 checks) and 'when' (explicit 'Use when user says...' clause with specific trigger terms). | 3 / 3 |
Trigger Term Quality | Includes strong natural trigger terms users would actually say: 'TikTok Ads', 'TikTok marketing', 'TikTok Shop', 'Spark Ads', 'Smart+', 'TikTok campaign'. These cover the main variations a user would naturally use. | 3 / 3 |
Distinctiveness Conflict Risk | Highly distinctive with a clear niche focused specifically on TikTok Ads analysis. The platform-specific triggers (TikTok Shop, Spark Ads, Smart+) and domain-specific terminology (safe zone compliance, creative-first strategy) make it very unlikely to conflict with other skills. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
72%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a well-structured TikTok Ads audit skill with strong actionability through specific metrics, thresholds, and check IDs, and good progressive disclosure via external reference files. Its main weaknesses are some unnecessary explanatory content about TikTok creative strategy that Claude doesn't need, and a lack of explicit validation checkpoints or error recovery in the workflow. The safe zone diagram and threshold tables are particularly effective.
Suggestions
Remove or significantly trim the 'Creative-First Strategy' section — the 'What Makes a TikTok Ad Work' bullets explain concepts Claude already knows; keep only the Creative Testing Framework with its specific numeric thresholds.
Add validation checkpoints to the workflow, e.g., 'Verify Pixel is firing before proceeding to creative analysis' and 'If fewer than 50 conversions/week, flag learning phase issues before evaluating performance metrics.'
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is mostly efficient with good use of tables and structured lists, but includes some unnecessary explanatory content like the 'Creative-First Strategy' section explaining what makes TikTok ads work (e.g., 'capture attention in 1-2 seconds or lose the viewer') — Claude already understands these concepts. The 'TikTok is a creative-first platform' paragraph is also somewhat padded. | 2 / 3 |
Actionability | Highly actionable with specific thresholds (CTR ≥1.0%, ≥6 creatives per ad group, budget ≥50x CPA), concrete safe zone pixel coordinates, clear pass/warning/fail criteria in table format, and a well-defined 25-check audit process with specific check IDs. The creative testing framework provides specific kill rules and rotation timelines. | 3 / 3 |
Workflow Clarity | The 8-step process at the top provides a clear sequence, and the output section defines expected deliverables. However, there are no explicit validation checkpoints or feedback loops — for instance, no step to verify pixel firing before proceeding, no guidance on what to do if data is incomplete, and no error recovery steps in the audit process. | 2 / 3 |
Progressive Disclosure | Excellent progressive disclosure with clear references to external files (tiktok-audit.md, benchmarks.md, platform-specs.md, scoring-system.md) — all one level deep and clearly signaled in the process steps. The SKILL.md serves as a well-organized overview with sections that logically group the 25 checks by category. | 3 / 3 |
Total | 10 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
- Repository
- AgriciDaniel/claude-ads
- Commit
c2ca51f
- Reviewed
Table of Contents
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