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Audit X Ads measurement, X Pixel and Conversions API, campaign objectives, keyword and conversation targeting, creative, budgets, brand safety, app measurement, and reporting. Use for X Ads, Twitter Ads, promoted posts, X Pixel, X Conversions API, conversation targeting, or paid campaigns on X.

64

Quality

76%

Does it follow best practices?

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SecuritybySnyk

Passed

No findings from the security scan

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tessl review fix ./skills/ads-x/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

65%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a disciplined, lean procedure with sensible safety boundaries, but it reads as a contract summary rather than an executable guide: validation is delegated to external gates with no feedback loops, and key references are unnamed or unverifiable within this bundle.

Suggestions

Name the exact paths of the shared references (e.g. `ads/references/measurement.md`, `ads/references/benchmarks.md`) instead of the vague "relevant shared measurement, benchmark, creative, policy, and scoring references", so navigation is one clearly-signaled level deep.

Add an explicit validation feedback loop to the procedure, e.g. "If findings fail schema validation, fix and re-validate before returning them to the conductor" — currently the schema-valid requirement has no error-recovery path.

Make the output contract concrete by naming or inlining the JSON schema/contract files the findings must conform to, rather than referring to unnamed "common JSON contracts".

DimensionReasoningScore

Conciseness

The 33-line body is pure instruction with no concept explanations, no padding, and no filler — every line directs behavior, matching the lean anchor exactly rather than the merely-efficient anchor 4.

5 / 5

Actionability

Some guidance is concrete (the input list "business objective, account age, date window, timezone, currency, spend, conversion definition" and the enumerated control areas), but execution steps are abstract — "Normalize the account data", "Return schema-valid findings to the conductor" name no schemas, commands, or example payloads, and all executable detail is delegated to files not present in this bundle.

3 / 5

Workflow Clarity

The seven-step procedure is clearly sequenced, but validation checkpoints are implicit rather than explicit — "schema-valid findings" and "the main mutation gate" are referenced without any fix-and-retry loop or instruction for what to do on failure, matching the anchor where checkpoints are missing or implicit.

3 / 5

Progressive Disclosure

The body is an appropriately thin overview pointing one level deep ("Read `ads/references/x-audit.md`"), but the shared materials are only described by category ("relevant shared measurement, benchmark, creative, policy, and scoring references") with no paths, and no bundle files exist in this skill to verify any reference resolves.

3 / 5

Total

14

/

20

Passed

Description

87%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: concrete, platform-specific, with an explicit trigger clause covering synonyms and natural phrases. Its only weakness is relying on a single audit verb over a long object list rather than naming distinct actions.

DimensionReasoningScore

Specificity

The description enumerates a comprehensive set of concrete audit scopes ("X Pixel and Conversions API, campaign objectives, keyword and conversation targeting, creative, budgets, brand safety, app measurement, and reporting"), but a single action verb ("Audit") governs them all, so it sits between the several-specific-actions anchor and the fully comprehensive one.

4 / 5

Completeness

It explicitly answers both questions: "what" is the audit across enumerated measurement/targeting/creative/budget/reporting areas, and "when" is a concrete "Use for..." clause listing seven trigger scenarios, matching the anchor that requires both with concrete trigger phrases.

5 / 5

Trigger Term Quality

"Use for X Ads, Twitter Ads, promoted posts, X Pixel, X Conversions API, conversation targeting, or paid campaigns on X" gives good natural-term coverage including the legacy synonym "Twitter Ads", but misses a few common variations users would say (e.g. "promoted tweets", "X ads manager").

4 / 5

Distinctiveness Conflict Risk

The niche is clear and platform-locked (paid advertising on X/Twitter only) with distinct triggers (X Pixel, Conversions API, conversation targeting), so conflict with generic ads or analytics skills is minimal.

5 / 5

Total

18

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
AgriciDaniel/claude-ads
Reviewed

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