ads-youtube
YouTube Ads specific analysis covering campaign types, creative quality, audience targeting, and measurement. Evaluates video ad performance across skippable in-stream, non-skippable, bumper, Shorts, Demand Gen, and Connected TV (CTV) formats. Covers VAC→Demand Gen migration, Shorts creative requirements, CTV shoppable ads, and frequency capping. Use when user says YouTube Ads, video ads, pre-roll, bumper ads, skippable in-stream, YouTube campaign, YouTube Shorts ads, Demand Gen, VAC, or CTV YouTube ads.
72
88%
Does it follow best practices?
Impact
—
No eval scenarios have been run
Passed
No known issues
Quality
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is an excellent skill description that covers all evaluation dimensions strongly. It provides specific capabilities, comprehensive trigger terms that users would naturally use, explicit 'Use when' guidance, and a clearly defined niche in YouTube advertising that distinguishes it from other potential advertising or marketing skills.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions and domains: campaign types, creative quality evaluation, audience targeting, measurement, and covers specific topics like VAC→Demand Gen migration, Shorts creative requirements, CTV shoppable ads, and frequency capping. | 3 / 3 |
Completeness | Clearly answers both 'what' (YouTube Ads analysis covering campaign types, creative quality, audience targeting, measurement, format evaluation, migration guidance) and 'when' with an explicit 'Use when user says...' clause listing specific trigger terms. | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural terms users would say: 'YouTube Ads', 'video ads', 'pre-roll', 'bumper ads', 'skippable in-stream', 'YouTube campaign', 'YouTube Shorts ads', 'Demand Gen', 'VAC', 'CTV YouTube ads'. These are terms users would naturally use when seeking help with YouTube advertising. | 3 / 3 |
Distinctiveness Conflict Risk | Highly distinctive with a clear niche in YouTube Ads specifically. The trigger terms are platform-specific (YouTube, CTV, VAC, Demand Gen, bumper ads) and unlikely to conflict with general advertising or other platform-specific ad skills. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
77%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a strong, highly actionable YouTube Ads analysis skill with excellent workflow clarity including validation checkpoints and specific check IDs. The content provides concrete benchmarks, specifications, and a clear process flow. The main weakness is length—the skill packs substantial detail inline that could benefit from progressive disclosure into reference files, and some explanatory context could be trimmed given Claude's existing knowledge.
Suggestions
Move detailed campaign type specifications (YT-01 through YT-05, CTV) and audience targeting options into a reference file like youtube-campaign-types.md, keeping only summary-level guidance in SKILL.md
Remove explanatory phrases Claude already knows, such as 'users actively researching purchase categories' for In-Market Audiences and the Facebook muted video statistic
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is mostly efficient with good use of tables and structured lists, but includes some unnecessary explanatory context (e.g., explaining what CTV is, the Facebook muted video stat, general descriptions of audience types like 'broad interest-based targeting for awareness' that Claude already knows). Some case study details and percentage stats add value but others feel like padding. | 2 / 3 |
Actionability | Highly actionable with specific benchmarks, concrete check IDs (YT-01 through YT-15, G-DG1, G-CTV1), exact specifications (6s bumper, 9:16 ratio, 1080x1920), specific bidding strategies, and a Quick Wins table with time estimates. The process steps reference specific files and provide clear evaluation criteria per campaign type. | 3 / 3 |
Workflow Clarity | The 10-step process includes explicit validation checkpoints (step 6: confirm active video campaign exists, step 7: flag deprecated VACs, step 9: verify all campaign types identified). The workflow has a clear sequence from data collection through reference loading, validation, evaluation, and report generation. Critical limitations are flagged inline with specific check IDs. | 3 / 3 |
Progressive Disclosure | References to external files (google-audit.md, platform-specs.md, benchmarks.md, scoring-system.md) are well-signaled in the process steps, but the SKILL.md itself is quite long (~180 lines of dense content). Some sections like the full audience targeting options list and detailed CTV measurement notes could potentially be split into reference files. No bundle files are provided to verify referenced paths exist. | 2 / 3 |
Total | 10 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
- Repository
- AgriciDaniel/claude-ads
- Commit
283d9d4
- Reviewed
Table of Contents
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