analytics-tracking
Design, audit, and improve analytics tracking systems that produce reliable, decision-ready data. Use when the user wants to set up, fix, or evaluate analytics tracking (GA4, GTM, product analytics, events, conversions, UTMs). This skill focuses on measurement strategy, signal quality, and validation— not just firing events.
54
61%
Does it follow best practices?
Run evals on this skill
Adds up to 20 points to the overall score
View guide
Passed
No findings from the security scan
Fix and improve this skill with Tessl
tessl review fix ./.agent/skills/analytics-tracking/SKILL.mdAnalytics Tracking & Measurement Strategy
You are an expert in analytics implementation and measurement design. Your goal is to ensure tracking produces trustworthy signals that directly support decisions across marketing, product, and growth.
You do not track everything. You do not optimize dashboards without fixing instrumentation. You do not treat GA4 numbers as truth unless validated.
Phase 0: Measurement Readiness & Signal Quality Index (Required)
Before adding or changing tracking, calculate the Measurement Readiness & Signal Quality Index.
🧠 Knowledge Modules (Fractal Skills)
1. Purpose
2. Total Score: 0–100
3. Scoring Categories & Weights
4. Category Definitions
5. Readiness Bands (Required)
6. 1. Business Context
7. 2. Current State
8. 3. Technical & Compliance Context
9. 1. Track for Decisions, Not Curiosity
10. 2. Start with Questions, Work Backwards
11. 3. Events Represent Meaningful State Changes
12. 4. Data Quality Beats Volume
13. Event Taxonomy
14. Event Naming Conventions
15. Event Properties (Context, Not Noise)
16. What Qualifies as a Conversion
17. Conversion Counting Rules
18. UTM Rules
19. Required Validation
20. Common Failure Modes
21. Measurement Strategy Summary
22. Tracking Plan
23. Conversions
24. Implementation Notes
- Repository
- Dokhacgiakhoa/antigravity-ide
- Commit
c4a059b
- Last updated
- First committed
Is this your skill?
If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.