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app-icon-optimization

When the user wants to design, test, or improve their app icon to increase tap-through rate and conversions in App Store search and browse. Use when the user mentions "app icon", "icon design", "icon A/B test", "icon variants", "tap-through rate", "icon conversion", "icon refresh", or wants to know what makes a good app icon. For screenshot optimization, see screenshot-optimization. For full listing A/B tests, see ab-test-store-listing.

72

Quality

88%

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SKILL.md
Quality
Evals
Security

Quality

Content

82%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A dense, actionable reference skill: concrete platform-specific testing steps, exact size specs, and ready-to-use audit and designer-brief templates, with no wasted tokens on background explanation. Its weaknesses are modest — no iteration guidance after reading A/B test results and no progressive-disclosure layering, with everything (audit template, designer brief) inlined in SKILL.md.

Suggestions

Add a short iteration loop after 'Reading Results' — e.g., 'If a variant wins by a meaningful margin, promote it as the default icon and queue the next single-variable test; if results are inconclusive, extend the run or increase traffic before concluding.'

Move the Icon Audit checklist and the designer Brief template into references/ files (e.g., references/audit-checklist.md, references/designer-brief.md) with one-line pointers from SKILL.md, keeping the main file a lean overview.

Trim the 'Why the Icon Is Your Most Impactful Asset' section to a single sentence so every remaining line is instruction rather than motivation.

DimensionReasoningScore

Conciseness

The body is table-heavy and lean — size specs, category patterns, and audit checklists are given as dense tables with no filler or explanations of concepts Claude already knows. The motivational "A compelling icon can lift TTR by 20–40%" / "first thing users see" section is the only padding that could be trimmed, keeping it below the every-token-earns-its-place anchor.

4 / 5

Actionability

Fully concrete instruction-only guidance: exact navigation paths ("App Store Connect → Your App → Product Page Optimization", "Play Console → Store listing experiments"), traffic allocations ("20–33% per variant"), sample-size and significance thresholds ("1,000+ impressions per variant", "p < 0.05"), exact pixel dimensions, and fill-in-ready audit and designer-brief templates covering the common cases. Not 4 because specific, copy-paste-ready templates cover the design, testing, and briefing workflows.

5 / 5

Workflow Clarity

The A/B testing workflows are clearly sequenced (numbered steps for both iOS and Android) with explicit checkpoints ("Run for minimum 7 days or until statistical significance", "Test at 60×60px before finalizing") and a reading-results section with decision thresholds. Missing an explicit feedback/iteration loop (e.g., what to do with a losing variant, when to run a follow-up test), so it does not reach the anchor requiring error-recovery loops.

4 / 5

Progressive Disclosure

No bundle files exist, so everything is inline; the ~160-line body is well-organized into clearly headed sections (design principles, sizes, testing, audit, brief, related skills) with appropriately compact tables. It exceeds the under-50-line simple-skill exception and inlines audit/brief templates that could live in separate reference files, so it fits the good-structure-with-minor-organization-gaps anchor rather than the clear overview with well-signaled external references.

4 / 5

Total

17

/

20

Passed

Description

95%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: it states concrete capabilities with a measurable outcome, provides an explicit and comprehensive 'Use when' trigger list of natural user phrasings, and proactively disambiguates from neighboring ASO skills. The only improvement is surfacing the audit and designer-brief capabilities alongside design/test/improve.

DimensionReasoningScore

Specificity

"design, test, or improve their app icon to increase tap-through rate and conversions in App Store search and browse" names the domain and several concrete actions with a measurable outcome, but capabilities shown in the body (icon audit, designer brief) are not surfaced, leaving minor coverage gaps. Not 5 because the action list is not fully comprehensive; not 3 because more than 1-2 concrete actions are explicitly stated.

4 / 5

Completeness

It explicitly answers what ("design, test, or improve their app icon to increase tap-through rate and conversions") and when ("Use when the user mentions 'app icon', 'icon design', ... or wants to know what makes a good app icon") with concrete trigger phrases, matching the top anchor. Not 4 because the 'when' clause is fully explicit, not merely adequate.

5 / 5

Trigger Term Quality

The description covers natural synonyms comprehensively: "app icon", "icon design", "icon A/B test", "icon variants", "tap-through rate", "icon conversion", "icon refresh", plus "what makes a good app icon". Matches the comprehensive-synonyms anchor including informal variations; no common phrasing is missing.

5 / 5

Distinctiveness Conflict Risk

It occupies a clear niche (app icon optimization for App Store TTR) and explicitly disambiguates adjacent skills ("For screenshot optimization, see screenshot-optimization. For full listing A/B tests, see ab-test-store-listing."), minimizing conflict risk. The triggers are icon-specific and unlikely to fire for the wrong skill.

5 / 5

Total

19

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
Eronred/aso-skills
Reviewed

Table of Contents

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