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apple-search-ads

When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.

74

Quality

91%

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SKILL.md
Quality
Evals
Security

Quality

Content

82%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A strong, highly actionable ASA reference with concrete commands, benchmarks, and checklists. Main gaps are minor over-explanation in the intro prose and the absence of a single gated end-to-end workflow.

Suggestions

Trim the 'Why ASA Is Different' section to the one or two points Claude would not already know (e.g. no audience targeting, reliable conversion data) to improve conciseness.

Add one explicit validation gate in the Scaling Checklist — e.g. 'Confirm Scaling Checklist passes before raising budget' — to lift workflow_clarity to a 5.

Consider moving the detailed metrics/benchmark tables into a references/ file referenced from SKILL.md to better apply progressive disclosure for this longer skill.

DimensionReasoningScore

Conciseness

Mostly efficient with tables, checklists, and code blocks, but the 'Why ASA Is Different' prose and a few explanatory bullets (e.g. 'highest intent of any channel') mildly over-explain concepts Claude largely already knows.

4 / 5

Actionability

Fully actionable: executable Appeeky API calls, specific bid ranges ($2–5, $0.80–1.50), a metrics table with formulas and benchmarks, bid-optimization signal→action pairs, and a copy-ready output template.

5 / 5

Workflow Clarity

Weekly Optimization and Scaling checklists plus a signal→action feedback table provide clear sequences and checkpoints, but there is no single gated end-to-end workflow with explicit verify-before-proceed validation.

4 / 5

Progressive Disclosure

Well-sectioned single file with clear headings and a Related Skills pointer list; no bundle files exist so references resolve cleanly, but at ~200 lines it exceeds the under-50-line simple-skill exception that would allow a 5.

4 / 5

Total

17

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20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is exemplary: third-person voice, comprehensive concrete capabilities, exhaustive natural trigger terms, and explicit what/when coverage with a clear boundary to a sibling skill. No changes needed.

DimensionReasoningScore

Specificity

Lists multiple concrete actions — 'keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization' — giving comprehensive coverage rather than vague abstraction.

5 / 5

Completeness

Explicitly answers both what ('set up, optimize, or scale Apple Search Ads campaigns...') and when ('Use when the user mentions...') with concrete trigger phrases.

5 / 5

Trigger Term Quality

Comprehensive natural trigger list including synonyms and acronyms users actually say: 'Apple Search Ads', 'ASA', 'Search Ads', 'Search tab ads', 'CPT', 'TTR', 'Search Match', 'exact match', 'broad match', 'ASA bidding'.

5 / 5

Distinctiveness Conflict Risk

Clear ASA niche with minimal conflict risk, plus an explicit boundary redirect ('For Meta/Google UAC/TikTok paid UA, see ua-campaign') preventing overlap with sibling skills.

5 / 5

Total

20

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
Eronred/aso-skills
Reviewed

Table of Contents

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