Conciseness

The body is table-driven and dense with non-obvious specifics (budget tiers with dollar figures, "~5–15% will post unprompted", "1.5–3× CTR, 20–60% lower CPI", sourcing-channel pros/cons with costs). It assumes Claude's competence — no explanation of what TikTok or influencer marketing is — and every section earns its tokens. Not 4: there are no padded passages to trim.

Actionability

For an instruction-only skill this is fully executable: a copy-paste-ready creator brief template with concrete guardrails ("Show the app on screen for at least 50% of the video", "6 months paid usage on Meta/TikTok/Google"), a complete output program-plan template, per-tier budgets, and a numbered 5-step paid-amplification workflow. Specific examples cover the common cases end-to-end; not 4 because there are no minor gaps.

Workflow Clarity

A clear sequence is present (Initial Assessment → Strategy Tiers → brief → sourcing → paid workflow → measurement → output template) with an explicit feedback loop ("Scale winners, retire losers, brief next wave"; "Decision criteria for wave 2: what defines a winner"). Not 5: measurement checks and decision criteria are listed as template fields rather than wired into explicit validation gates (e.g., verifying usage rights or disclosure compliance before a wave launches). Not 3: checkpoints are not merely implicit — the wave-1/wave-2 decision loop is spelled out.

Progressive Disclosure

The skill is a single well-sectioned file with clear headers and clearly signaled cross-skill handoffs (`ua-campaign`, `press-and-pr`, `app-clips`, `referral-program`, `localization`); no bundle files exist, so there is no nesting risk and no buried references. Not 5: at ~175 lines, substantial content (the brief template, hook-angle table) could arguably live in reference files to keep SKILL.md a leaner overview. Not 3: organization is genuinely good — everything is well placed and easy to navigate.

Specificity

The description lists multiple concrete actions — "plan, brief, source, or measure" — with a comprehensively enumerated scope (TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative, affiliate programs, seeding strategy). Coverage is complete with no generic filler, matching the anchor-5 example rather than the minor-gaps level of 4.

Completeness

It explicitly answers both "what" (plan, brief, source, or measure organic creator / influencer / UGC marketing with enumerated subdomains) and "when" ("Use when the user mentions...") with concrete trigger phrases. This mirrors the anchor-5 example structure exactly; the when-clause is fully explicit, so 4 does not apply.

Trigger Term Quality

Trigger coverage is comprehensive including synonyms and natural phrasings: "creators", "influencers", "TikTok marketing", "UGC", "user-generated content", "creator briefs", "creator outreach", "influencer marketing", "Reels", "Shorts", "creator gifting", "seeding", "affiliate", "Whop", "TikTok Spark Ads", "Instagram collab posts", plus the natural user quote "I want my app to go viral on TikTok". No natural term is missing, exceeding the few-terms-missing level of 4.

Distinctiveness Conflict Risk

The niche is clear (organic creator/UGC marketing for apps) and it explicitly disambiguates adjacent skills: "For paid social ad campaigns (Meta/TikTok ad accounts), see ua-campaign. For PR / press, see press-and-pr. For viral in-app loops, see referral-program." With distinct triggers and explicit redirects, conflict risk is minimal.