Content
65%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
A genuinely actionable and well-organized UA planning skill with specific numbers and templates, but it is a monolithic single file with no progressive disclosure into reference files and lacks explicit validation feedback loops in its workflows.
Suggestions
Move the per-channel deep-dives (Apple Search Ads, Meta, Google UAC) into separate reference files under references/ and link to them from a concise overview in the body, improving progressive disclosure.
Add explicit validation checkpoints to the workflow (e.g., 'After launch, verify CPI <= target; if CPI > 2x target, pause keyword/ad set and re-bid, then re-check') to introduce a validate-fix-retry feedback loop.
Tighten overlapping content — consolidate the ASCII funnel diagram with the metrics table and dedupe channel advice across sections — to improve token efficiency.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | Dense and information-rich with little concept padding, but ~200 lines with some overlap (ASCII funnel + metric table, repeated channel advice) that could be tightened, matching 'mostly efficient but could be tightened'. | 2 / 3 |
Actionability | Highly concrete throughout: budget-to-channel dollar thresholds, CPI ranges, campaign-structure trees, target CPA numbers, metric formulas with targets, and a fill-in output template that is copy-paste ready. | 3 / 3 |
Workflow Clarity | A numbered intake sequence and optimization checklist exist, but the launch/optimize process lacks explicit validation checkpoints or validate-fix-retry feedback loops, matching 'steps listed but validation gaps'. | 2 / 3 |
Progressive Disclosure | No bundle files exist; all per-channel deep-dives (ASA, Meta, Google UAC) are inline in one ~200-line file rather than split into signaled one-level-deep references, though it is well-sectioned. | 2 / 3 |
Total | 9 / 12 Passed |